THE COMPANY

• Created in 2010

• Sam Shank, Jared Simon and Chris Bailey

• More than 100 employees all over the world

• More than 9,5 mio of downloads

• Social medias

THE APPLICATION

• Free

• Last-minute, incredible rates

• 12 countries, 150 destinations

• Fast & easy

• Booking until 2am

• Different categories

• 24/7 customer support

SOME MORE INFORMATION…

• Iphone• Android• No booking online• Interactive• April ’14: “Look Ahead”

http://www.youtube.com/watch?v=QVL6U5LFPbw

CONCLUSION

• Great idea • Special occasion• BUT deals are not so attractive• Expand the offer

SOURCES

• www.hoteltonight.com• http://obsession.nouvelobs.com/application-tourisme-de-la-semaine/

20130405.OBS6909/hotel-tonight-une-app-pour-reserver-sa-chambre-a-la-derniere-minute.html

• http://frenchweb.fr/bon-app-hotel-tonight-reserver-une-chambre-a-la-derniere-minute/132158

• http://www.usatoday.com/story/travel/hotels/2013/10/28/apps-booking-last-minute-hotels/3145765/