Download - THE CHANGING ASIAN CONSUMER...ECOMMERCE BE BOLD. BE AMBITIOUS. BE DIGITAL. LEVERAGE ACCENTURE DIGITAL COMMERCE CONTROL TOWER SOURCES: Accenture Research, eMarketer, We are Social,

2.3X

YESTERDAY...BEFORE 2017 ...WHEN I WANT IT

TODAY...2017 ...WHEN I NEED IT

TOMORROW... “NIRVANA” ...BEFORE I WANT IT

Shopping List on Smart deviceExpert guidance Shopping = Fun

Death of shopping listAutomated list

Shopping = Digital + Automatic

Shopping ListPersonalized Assistance

Shopping = Chore

Basic Shopping + Experience Product + Convenience =

Value

Smart Enhanced Shopping Smart Lifestyle: Integration Focused Shopping fully

integrated into life’s moments

GIVE ME WHAT I WANT. . .

THE CHANGING LANDSCAPE . . .

For more information, please contactMohammed SirajuddeenManaging Director, Accenture [email protected]

ASEAN DIGITAL COMMERCE GROWTH RAPIDLY APPROACHES ITS TIPPING POINT

ECOMMERCE IS DEADLONG LIVE DIGITAL COMMERCE

THE CHANGING ASIAN CONSUMERDemanding more. Seeking quality family time. Expecting seamless consumer experience. Desiring optimised technology.

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ECOMMERCE

BE BOLD. BE AMBITIOUS. BE DIGITAL.LEVERAGE ACCENTURE DIGITAL COMMERCE CONTROL TOWER

SOURCES: Accenture Research, eMarketer, We are Social, IHS Research, Euromonitor, Temasek, TODAYonline, The Business Times

5%+GDP

Growth

2016-2020

480MillionInternet

Users

2020

200 Billion US$

2015-2020

DigitalInfrastructure

Spend

70Million

2020

NewConsumingHouseholds

800 Million

2020

Mobile Connections

50%ASEAN

PopulationUnder

Age 30

2015-2016

KEY DRIVERS OF ASEAN DIGITAL COMMERCE GROWTH ASEANDIGITAL COMMERCEINVESTMENTS (US$)

ASEANDIGITAL COMMERCEGROWTH (US$)

2014 -2016

2017 -2020

3 Billion(To date)

10 Billion(Planned)

14+ Billion

30+ Billion

2016 2020

Search

AugmentedReality

Video Streaming Social

Virtual Reality

Video

Online Ad

VoiceAssistant

DIGITALCOMMERCE

IT’S TIME TO HERALD THE NEW AGE OF DIGITAL COMMERCE

. . .IS DRIVING A SHIFT FROM ECOMMERCE TO DIGITAL COMMERCE

LIST

LIST

DIGITAL COMMERCE

VALUEASSESSMENT

DIGITAL COMMERCE

SUPPLYCHAIN

DIGITALCOMMERCE

DEMAND GENERATION

DIGITALCOMMERCE

OPERATIONS

DIGITAL COMMERCE

TECHNOLOGY ENABLERS

DIGITAL COMMERCECONSUMEREXPERIENCE

DIGITAL COMMERCEANALYTICS

Content

Chatbots