The Challenges of Information Management in Farm Businesses
Tomohiro UCHIYAMA, PhDResearch Associate
Mie University, Japan
The Main Purpose of the Presentation
• The effective information utilisation in farm businesses– For the farmers, who have to make a series of
decisions.
Information Literacy in Business Management
• Drucker, P.F. (2002): Managing in the Next Society– From “Computer Literacy” to “Information
Literacy”– The Current system is mainly for “Inside
Information”, not for “Outside Information”.• “Outside Information”
– Market– Technology– Consumers (Non-Customers)
Information Literacy in Farm Business Management
• Winter, M. et al (2000): Practical Delivery of Farm Conservation Management in England (English Nature Research Report)
– Farmers require• Technology, Market and Policy Information (TMP)
– Farmers have to deal with concerns over Environmental Issues, Animal Welfare and Food Safety…
Consumers or Policy?
Technology Consumers
Market
Management
Technology Policy
Market
FarmBusiness
Drucker Model (Business in General) Winter Model (Farm Business)
6
Consumers and Policy!
Technology Policy
Market
FarmBusiness
Consumers(Non-Customers)•In farming industries, each business can’t
afford to pay the cost to get the consumers’ information, which is mediated by the policies.
The Current Situation is
• Farmers still don’t have enough access, material or time to collect appropriate policy information.
• The policymakers don’t know– Whether or not farmers have enough policy
information.– How can their policy be monitored and
evaluated in each farm level.
The Challenges are;
• Development of Policy Knowledge System in farming industries– To deliver the correct policy information to
farmers directly.– To monitor and evaluate the policy
performance in each farm– To aid the farmers’ decision making
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