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The AUDI R9
Launch
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Client: Audi
Event: Launch of the Audi R9
Event budget: 10-15 crores Event date and time: 20th November, 2010,
4pm onwards
Event venue: Cruise line - 10 kms from the
shore of the Arabian Sea Geography: Mumbai
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Vision
To make the launch Audi R9 synonymouswith style, class, glamour and efficiency
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Objectives
To make a loud noise in the market about thelaunch
Establish the brand as ultimate luxury brand.
Offer a lifetime experience
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Target Audience
Media- lifestyle magazines
Lifestyle television channels
Newspapers Other magazines
Electronic media
Topmost industrialists of the country, hoteliers
Famous actors and other A-list celebrities from theMumbai film industry
Socialites and the elite circle
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Event Description The cruise will start from the Juhu beach at 4pm and will consist
of 300 guests who will be ushered in by the Managing Director ofthe company
The cruiser will then be taken to the chosen spot ( 10 kms from
the coast) where the Audi R9 will be kept in wraps on a barge
As soon as the cruiser reaches the chosen spot, the guests will beasked to come to the deck from where they will get a direct andclose view of the barge and the car. Itll add to the surpriseelement of the event.
The Managing director will unveil the car at 6 pm alongside aspectacular fireworks show and pose for the shutterbugs/media.
The post launch party will start at 6pm
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There will be a musical extravaganza where famous jazz, souland blues musicians from the US will be performing.
There will also be broadway musical performance by a renowned
troupe from the UK.
The cuisine will be of 4 types- French, Italian, Indian, Japanese.
There will be free flowing French wine and cheese.
There will be a goodie bag for all guests, consisting of champagnebottles and a Thank You card. Therell also be a key chain in theshape of the Audi R9 with a carved message - Its time you ownone.
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Responsibility- division of work :
Category Reponsibility
Venue and setup Apurva Mishra
Equipment Sayani Bagchi
Creatives Ekta Ganotra
Invites/Passes Parneet Hira
Travel/Boarding Oindrila Hazra and BhaktiArora
On site management Pratik Dogra and TanviMaheshwari
Security Sakshi Kharabanda
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Venue and Decor
Venue Dcor
Colourcombination White and lilac
Flower Arrangements Lilies
Decorations Glass candles
Arrangement Scattered round tables
Seating Round tables to seat ten people eachwith refreshments
Name tags Based on the profileUshers Escorts assigned to the guests
Permission OC, Permission from the ministry of shipping of the Government of India,Police permission
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Event Description
Category Features
Entry Entry by invitation only. Tobe couriered to the guests.
Clearly mention no. ofpersons per invitation.Invitations are nontransferable. SustainedRSVP calls. Clearinstructions to carry
invitations. Holograms oninvitation to preventduplication.
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Category Features
MOC Lisa Hayden & Milind Soman
Performances a. Herbie Hancock (Jazzperformance-45 minutes)
b. Broadway Musical Show-Chicago by John Kander
ENTERTAINMENT
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Risk Analysis
Guests dont turn up on time
Rains
Security issues
High tide E
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THANK YOU- Apurva Mishra
- Bhakti Arora
- Ekta Ganotra
- Meenakshi pandey
- OindrilaHazra
- ParneetHira
- Prateek Dogra- Tanvi Maheshwari
- SakshiKharabanda
- Sayani Bagchi
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