June 2 – 4, 2015 Dubai, United Arab Emirates
The 16th edition of the International Trade Fair for Tools, Hardware, Materials and Machinery
www.hardwaretoolsME.com
A solid platform in the Middle East dedicated to the construction industry!
Reasons to Exhibit• The only exhibition of its kind for the hardware, tools, materials and
machinery industry
• Your opportunity to reach beyond the UAE, as the show attracts targeted buyers from the GCC, Middle East, Indian subcontinent and Africa (69 countries in the 2014 edition)
• An ideal location to educate the market with your products as Dubai is a hub for the MENA region, giving you easy access to major players in the construction and infrastructure industries
• A way to monitor competitors and collect market information
• A platform for brand exposure and recognition
Show figures 2014209 Exhibitors
450+ Brands
4 Country Pavilions: China, India, Taiwan and Thailand
3,239 Trade Visitors from 69 Countries
Hardware+Tools Middle East will once again deliver a quality exhibition over three days, where companies will display their product ranges to regional buyers.
This is your chance to meet the buyers that matter to your business and expand your market share in the region.
“We are the exclusive dealer of Michelin in the UAE, so it’s important for us to push the brand in the market. Hardware+Tools Middle East has provided a very targeted audience for us. It‘s hugely beneficial to demonstrate how our products work and what their benefits are, something that sales brochures and websites cannot demonstrate.”
Mr Marc Borlinghaus, Business Development Manager at Arwani Trading
2014 Visitor Overview Visitor ProfileHardware+Tools Middle East puts you directly in touch with buyers from the region.
3,239 visitors from 69 countries attended the 2014 show over three days.
89% of the visitors were involved in the purchasing process
Top visiting countries outside the United Arab Emirates: Saudi Arabia, Oman, Iran, Pakistan, India, Kuwait, Egypt, Nigeria, Qatar and Iraq
nManufacturers
nWholesalers / Retailers
nDistributors
nImporters / Exporters
nTrade Agents
nContractors
nEngineers
nFacility Managers
nArchitects / Designers
nProperty Developers
nConsultants
nMaintenance Supervisors
nGovernment
nProject Managers
nOil & Gas Companies
nConstruction Companies
A 70% United Arab EmiratesB 10% GCC (excl. UAE)C 6% Middle EastD 6% AsiaE 5% AfricaF 3% Other
A
B
C
D
FE
Regional breakdown of visitors
Reach your target buyers at the show!
“This is our first time at Hardware+Tools Middle East and we’ve had more than 200 visitors to our stand, who came mainly from the UAE and India. It’s important for us to meet such new customers and to discuss new opportunities with them.”
Mrs Samia Chehoub, Manager at Worldwide Trading
“Goodyear as a brand doesn’t need an introduction, but Goodyear power tools and hand tools does. That’s why participating at Hardware+Tools Middle East has been so important for us. We have showcased our products to people from Africa, Iran, Iraq, Oman, and the UAE and have developed many potential business leads. We are very satisfied with this year’s show.”
Mr Rajan Sippy, Managing Director at SE International
“We are exhibiting at Hardware+Tools Middle East for the first time, with four brands. Our objective is to find suitable and reliable business partners that can take care of our business and build a distribution channel across the region. We’ve had good traffic and we are very happy with that. So, hopefully some of these will convert into good business.”
Mr Pawet Bil, Trade Marketing Manager at Grupa Topex
Visitors’ main areas of interest
(all figures in %)
Power tools & accessories
Hand tools & accessories
Air tools & accessories
Measuring & Detection tools & accessories
Hydraulic tools & accessories
Speciality tools & accessories
Machinery
Construction & Building Materials
Building Hardware
Consumables
Magnetic tools & accessories
0 10 20 30 40 50 60 70
27
20
23
26
30
18
63
30
22
57
26
Visitors‘ main reasons for attending the show
(all figures in %)
Purchase or source products
Collect market information
Look for distribution / dealership opportunity
Meet new / potential business partner
Meet an existing supplier / business partner
0 10 20 30 40 50 60
22
31
57
30
38
Visitors at Hardware+Tools Middle East 2014
ConsultantsAce Management Concepts United Arab Emirates
Advances Business Saudi Arabia
Al Asri Eng. Consultant United Arab Emirates
Al Faris United Arab Emirates
Alich Real Estate United Arab Emirates
Alinex Services United Arab Emirates
Arabian Techno Consultants United Arab Emirates
Atlantic Star General Trading LLC United Arab Emirates
Avant Consulting United Arab Emirates
Averex Solution Consulting United Arab Emirates
B&Y Investment Management & Consultancy
Sudan
Bathroom Accessories Pakistan
Beta Industrial LLC United Arab Emirates
Caterquip LLC United Arab Emirates
Construction Processes International LLC
United Arab Emirates
Dubai Consultants United Arab Emirates
Ecofac Technical Services United Arab Emirates
Focus Softnet FZ LLC United Arab Emirates
FX 21 Inc. United Arab Emirates
Global Pageant Eng. Consultants United Arab Emirates
Golden Relief Resources LLC United Arab Emirates
Grand Stores United Arab Emirates
Hajar Bilady United Arab Emirates
Halai Trading Co. LLC United Arab Emirates
Hidden Treasures Marvelous Ventures
Nigeria
Homework LLC United Arab Emirates
Hozpitality Com United Arab Emirates
IGE United Arab Emirates
Last Long Enterprises FZCO United Arab Emirates
Local Media FZCO United Arab Emirates
Mahavir Group United Arab Emirates
Mirage Leisure & Development United Arab Emirates
Mohammed Mirza Baig Trading United Arab Emirates
Mufaddal Electricals & Hardware India
Namaha Global United Arab Emirates
Professional Connections Business Management Services
United Arab Emirates
Rab Management Consultants United Arab Emirates
Rainbow For Architecture & Interior Design
United Arab Emirates
Sama Al Etihad United Arab Emirates
Servo Tech ME Co. Ltd. Islamic Republic of Iran
Triangle International LLC United Arab Emirates
Vibrant Electromechanical Services LLC United Arab Emirates
ZDT Eng. Products United Arab Emirates
Mubarak Al Sultan Machine Workshop
Kuwait
ContractorsA To Z Waterproofing Works LLC United Arab Emirates
Akar Technical Services Co. LLC United Arab Emirates
Al Ghanem Building Contracting LLC United Arab Emirates
Al Morad Contracting LLC United Arab Emirates
Alluver Decoration United Arab Emirates
Almaha Building Contracting LLC United Arab Emirates
Amana Steel Buildings Contracting Co. LLC
United Arab Emirates
Anhui Arabest General Contracting LLC United Arab Emirates
Arabian International Services WLL Bahrain
Concur Contracting United Arab Emirates
Construction Supports Co. Saudi Arabia
Dragon Technology & Security Saudi Arabia
Dutch Foundation Co. LLC United Arab Emirates
Emico Saudi Arabia
Facade Solutions LLC United Arab Emirates
Focus Softnet FZ LLC United Arab Emirates
Haifa Contracting LLC United Arab Emirates
Harlequinne Marques United Arab Emirates
Hussain Moiz Technical Works LLC United Arab Emirates
Intherpro LLC United Arab Emirates
Jumeirah Beach Building Contracting LLC
United Arab Emirates
Jumeirah Golf Estates LLC United Arab Emirates
Proscape LLC United Arab Emirates
Rad International Road Construction
United Arab Emirates
Rah Avaran Sanaye Islamic Republic of Iran
Saad Murshed General Trading & Contracting Establishment
Kuwait
Saudi Aramco Saudi Arabia
Stonex Progress United Arab Emirates
Tafseer Contracting Co. United Arab Emirates
Tara Building Metallic Construction Industrial Co. LLC
United Arab Emirates
Terraverde United Arab Emirates
Tulipa Landscaping LLC United Arab Emirates
EngineersAl Habshi Establishment Kuwait
Al Mazroui Medical & Chemical Supplies United Arab Emirates
Al Meer Saudi Technical Services Co. WLL
Saudi Arabia
Almajdouie Group Saudi Arabia
Architect International United Arab Emirates
Arkiteknik International United Arab Emirates
Auto Body Refinish United Arab Emirates
Axon Islamic Republic of Iran
Core Technologies United Arab Emirates
Creative General Trading LLC United Arab Emirates
Visitors at Hardware+Tools Middle East 2014
Dragon Technology & Security Saudi Arabia
Emirates National Chemical Industrial LLC
United Arab Emirates
Emirates Telecommunications Corporation (Etisalat)
United Arab Emirates
Fortune Eng. & Energy Services LLC United Arab Emirates
Galadari Eng. Works LLC United Arab Emirates
Gfm German Fabrication Machines United Arab Emirates
Hyundai International Road Trading & Maintenance Co.
Saudi Arabia
JASO Saudi Arabia
Kenya Steel Fabricators Ltd. Kenya
Komandor ME WLL Bahrain
Madkhal Al Baida Libyan Arab Jamahiriya
ME Insulation LLC United Arab Emirates
Office Acoustics Partitions LLC United Arab Emirates
Paramanand Jethanand United Arab Emirates
Powertech United Arab Emirates
Ravi Digital Print Pakistan
Reemelbarary Libyan Arab Jamahiriya
Saad Murshed General Trading & Contracting Establishment
Kuwait
Sakht Kooh Co. Islamic Republic of Iran
Saudi Electricity Co. Saudi Arabia
Shell International United Arab Emirates
SQU Oman
Sung Won Corp. United Arab Emirates
T K Sitea United Arab Emirates
Facility ManagersAki Healthcare United Arab Emirates
Al Ghurair Investment United Arab Emirates
Alghanem Real Estate LLC United Arab Emirates
Belhasa Projects United Arab Emirates
Crown Prince Office United Arab Emirates
Dha Cssd United Arab Emirates
Emrill United Arab Emirates
Falcon City LLC United Arab Emirates
Fanar Refrigeration United Arab Emirates
Mars Group Of Co. United Arab Emirates
Nejad Interiors Kuwait
Ses Electro Mechanical LLC United Arab Emirates
Setco Saudi Arabia
Sipad Emirates United Arab Emirates
Solis Facilities Management United Arab Emirates
Synergy United Arab Emirates
Tav Tepe Akfen Investment Construction & Operations
United Arab Emirates
Zodiac Pools United Arab Emirates
Government Abu Dhabi General Transport Co. United Arab Emirates
Abu Dhabi Police United Arab Emirates
Charkh Abzar Islamic Republic of Iran
Civil Defence Saudi Arabia
Commercial & Industrial Ministry Oman
Dubai Chamber United Arab Emirates
Dubai Electrical & Water Authority United Arab Emirates
Dubai International Real Estate United Arab Emirates
Dubai Municipality United Arab Emirates
Emirates Airlines United Arab Emirates
Emirates Post Group Holding Empost
United Arab Emirates
Emirates Transport United Arab Emirates
Ministry Of Health Saudi Arabia
Musanada United Arab Emirates
Muscat Municipality Oman
Nad Al Sheba Place United Arab Emirates
Roads & Transport Authority (RTA) United Arab Emirates
Takreer United Arab Emirates
Western Region Municipality United Arab Emirates
Oil & GasAl Mufaddal Eng. & Marine Services Co. LLC
United Arab Emirates
Century International Oilfield Equipment LLC
United Arab Emirates
Development Petroleum Oman Oman
Genavco United Arab Emirates
Gulf Shipchandlers LLC United Arab Emirates
Labtech ME Islamic Republic of Iran
Milaha Qatar Navigation Qsc United Arab Emirates
Muscat Gases Co. SAOG Oman
PDO Oman
Special Innovative Symbol Oman
Technical Overseas United Arab Emirates
Trade Lines India
Wholesalers / DistributorsA Karimjee & Sons Pakistan
Abu Ilyas Trading LLC Oman
Adwaa Al Jazeerah Trading Establishment
Saudi Arabia
Aha Trading Establishments Saudi Arabia
Al Ada Libyan Arab Jamahiriya
Al Amran Centre For Building Materials & Electrical Items LLC
Oman
Al Asfoor International Establishment
Kuwait
Al Fahim United Arab Emirates
Al Furat General Trading LLC United Arab Emirates
Al Hakeem Group Of Companies Qatar
Al Khalili United Ent. LLC Oman
Al Mawakeb Trading Co. LLC United Arab Emirates
Al Sinnara Al Zahabiya Trading LLC United Arab Emirates
Al Tawakkal Trading Establishment United Arab Emirates
Al Wasl Trading Co. United Arab Emirates
Al Wifaq General Trading LLC United Arab Emirates
Aldarmaky United Arab Emirates
Aldexi Import Export Sarl Algeria
Aliasghar Building Materials LLC United Arab Emirates
Alkayan International Tradinf Saudi Arabia
Alkhalij Enterprises LLC Oman
Alnasr Technical Trading Agencies United Arab Emirates
Alsenbel Agriculture Establishment Saudi Arabia
American Service Centre United Arab Emirates
Bata Industrial Supplies Jordan
Beta Machinery Saudi Arabia
Cedar Line Trading Co. Ltd. Ghana
Dafnia Electronics LLC United Arab Emirates
Debbas Electric LLC United Arab Emirates
East West Trading International United Arab Emirates
Emirates Group United Arab Emirates
Estiyes FZC United Arab Emirates
Ezzi Eng. Pakistan
Fahad H Al Qahtani Trading Saudi Arabia
Faqhri Building Material Co. LLC United Arab Emirates
Faqihi Enterprises LLC United Arab Emirates
Gale Pacific FZE United Arab EmiratesGerman Machinery Trading United Arab EmiratesHalai Trading Co. LLC United Arab EmiratesHoshan Pan Gulf United Arab EmiratesJawad Abdullah Al Saffar Gtce KuwaitKhimji Ramdas OmanKimoha Entreprenurs Ltd. United Arab EmiratesLabtech ME United Arab EmiratesMakita Gulf FZE United Arab EmiratesMason Trading Co. LLC United Arab EmiratesMec Hagopian IraqMejdaf Trading Group Saudi ArabiaNabil Tools & Hardware United Arab EmiratesProtools Trading LLC United Arab EmiratesQamar Al Din General Trading United Arab Emirates
Radiant Trading Dwc LLC United Arab EmiratesRaj Hardware KuwaitRayan Khodro Andish Islamic Republic of IranReem Trade Co. United Arab EmiratesRezaei Tools Islamic Republic of IranRimini Building Material Trading United Arab EmiratesSaadiyat Building Material Trading LLC
United Arab Emirates
Sabbagh & Shami JordanSalsabil Building Materials LLC United Arab EmiratesSB Co. WLL KuwaitSceco Saudi ArabiaSelaw Interbiz Concepts Ltd. NigeriaSilver Mass Trading Est OmanSky Touch Electrical & Lighting LLC United Arab EmiratesSoor A Seeb Enterprises LLC OmanSpectrum Welding Materials Trading LLC
United Arab Emirates
Speedex Tools LLC United Arab EmiratesSterling International Trading & Eng. Services LLC
Oman
Technical Supplies & Services Co. WLL QatarTeejan Equipment LLC OmanToutelec Tunisia
OtherAl Tiqniah Al Aliah Auto Maintenance American Cars
United Arab Emirates
Canada Shipping United Arab EmiratesCanadian Specialist Hospital United Arab EmiratesCedars Jebel Ali International Hospital
United Arab Emirates
Dar Al Fonoon LLC United Arab EmiratesEdnutalo Automotive Services NigeriaEmirates Airlines United Arab EmiratesInternational Shipping Line LLC United Arab EmiratesMedia Rotana Hotel United Arab EmiratesNAFFCO United Arab EmiratesNovotel Hotel United Arab EmiratesOasis Hospital United Arab EmiratesOman Insurance Co. United Arab EmiratesRotana United Arab Emirates
“We are at Hardware+Tools Middle East representing the American company Key Bak, which was established in the 1940s. Now that we are distributing in the Middle East, we thought Dubai would be the best place to promote the idea and the prospect of the product. We’ve developed serious leads and if these convert, then we will have achieved our objectives of exhibiting here.”
Mr Salman Rahimi, Managing Director at Abdulhamid Zainal Trading
Visitors at Hardware+Tools Middle East 2014
Visitors at Hardware+Tools Middle East 2014
Exhibitors’ Feedback209 exhibitors showcased over
450 international brands at
Hardware+Tools Middle East in 2014
HARDWAREBuilding HardwareDoor HardwareFurniture HardwareLocks & AccessoriesWindow HardwareConsumablesAbrasivesAdhesivesAnchorsFastenersFittingsLacquers & VarnishesNails & RivetsPaints & Painting ProductsSealantsScrewsNuts
TOOLSPower Tools
Hand Tools
Air Tools
Measuring and Detection Tools
Hydraulic Tools & Accessories
Speciality Tools & Accessories
Magnetic Tools & Accessories
CONSTRUCTION & BUILDING MATERIALSAluminium
Doors
Windows & Gates
Floors & Flooring
Ladders
Scaffolding
Lifts
Metal
Iron & Steel Materials
Plastic & Rubber Materials
Wood Materials
Products on display:MACHINERYAluminium Working MachineryWoodworking MachineryCleaning MachineryAll kinds of Workshop MachineriesSafety & PPE ProductsComponentParts Moulding MachineryDrilling MachineryCutting MachineryWelding MachinerySoldering Machinery
Exhibitors’ primary reasons for exhibiting at the show
(all figures in %)
Initiating new business relations
Presenting innovations / new developments / products
Cultivating existing business relations
Raising the profile of the company / organisation
Obtaining an overall impression of the market situation
Exchanging experience / knowledge
Preparing sales deals
Attaining sales deals
Comparing competitors
0 10 20 30 40
11
8
5
24
10
40
7
16
38
A 80% Satisfied / Extremely SatisfiedB 20% Not satisfied
A
B
Satisfied with the attainment of their objectives at the fair
A 82% Satisfied
B 18% Not satisfied
A
B
Satisfied in reaching the visitor group that are relevant to your business
A 85% Certainly B 15% Probably not
A
B
Will you exhibit again at this exhibition in 2015? Satisfied with the number of leads and sales experience
A 88% Satisfied
B 12% Not satisfied
A
B
The approximate total value of business done by exhibitors at the show
(all figures in %)
Under $10,000
$10,000 – $50,000
$50,000 – $100,000
$100,000 – $500,000
Over $500,000
0 5 10 15 20 25
9
13
6
22
21
We grow with your success!
Free Marketing ToolsLeverage our powerful promotional tools to publicise your participation at the show, in order to attract more quality visitors to your stand.
Promotion Digital Portal is a simple online tool that includes a variety of FREE marketing activities, which can be downloaded or requested easily to communicate directly with your clients and invite them to visit you at your stand.
• Personalised E-card • E-newsletter Presence• Email Signature • Web Banners • Letter Sample / Fax
The Hardware+Tools Middle East Team values your presence at the show. To support you in your preparation, we are offering all our confirmed exhibitors various marketing tools to promote their participation at the exhibition. Make the best of it!
Public RelationsUse the power of Public Relations to increase your trade show visibility!
Our in-house Public Relations officer runs a continuous PR campaign throughout the year with increasing activity closer to the show. Take advantage of our network of media contacts and send us your product and show related press releases, so we can assist you in reaching a wider audience. This is an easy way to ensure maximum media coverage – in local newspapers and online.
Secure your appointments in advance Make the most of your participation at Hardware+Tools Middle East 2015 by signing up to our Business Matchmaking Program. Set-up meetings with your preferred buyers, connect in advance with your chosen visitors and plan your visit accordingly.
Hardware+Tools Middle East is pleased to introduce its high quality service to our exhibitors exclusively, starting at USD 89 per sqm.
The Fairconstruction department at Messe Frankfurt Middle East includes 10 different ready-made designs along with the flexibility of fulfilling your complete design requirements – that’s the home advantage for you!
In addition to stand space as above, Fairconstruction is mandatory for all stand sizes up to 21 sqm. For furniture requirements, please refer to the furniture list in the exhibitor manual. Please contact [email protected] for further information.
Travel DeskFor a one-stop shop for travel and accommodation requirements, please contact our in-house travel department at [email protected]
Sponsorship opportunitiesThis is a great opportunity for a company to separate itself from its competitors and stand out! As an exhibitor, you can make an outstanding appearance at Hardware+Tools Middle East 2015 by taking advantage of our various sponsorship opportunities. Contact us to maximise your return from the show!
Reserve your space now!
A
B
Major Presence Discount: Any single exhibitor booking at least the following no. of m2 is entitled to the indicated discounts:
72m2 or above - 5% off Space Rental 90m2 or above - 10% off Space Rental 120m2 or above - 15% off Space Rental
New Product Launch Discount: Receive 5% off, if you are launching a product at the show.
Space Only (A) Choosing the space only option will give you plenty of opportunities to represent your individual company image, by getting a stand contractor to create an individual design for you.
Cost: Starting from USD 405 per m2. It includes editorial entry in the official show catalogue. Space only stands are required to be a minimum of 21m2.
Shell Scheme (B) Shell Scheme option includes: modern Octanorm shell scheme panels, carpeting, fascia name board, one power point, lighting (3 spotlights for every 9m2) and editorial entry in the official show catalogue.
Cost: Starting from USD 464 per m2. Shell Scheme stands are required to be a minimum of 9m2 and a maximum of 21m2.
About the Organiser
Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €545 million in sales and employing some 2,000 people worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, allowing it to serve its customers on location in more than 150 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2013*, Messe Frankfurt organised a total of 113 trade fairs, of which more than half took place outside Germany.
The portfolio of events for Messe Frankfurt Middle East in Dubai includes Automechanika Dubai, Beautyworld Middle East, Hardware+Tools Middle East, Intersec, Light Middle East, Materials Handling Middle East, Leatherworld Middle East, Paperworld Middle East and Playworld Middle East. The subsidiary also organises a series of conferences and seminars including the Global Network of Emergency Medicine and the Pediatric Orthopaedic Surgery Conference, the Worker Health Protection Conference, and the GCC Car Modifications Conference.
For details concerning participation as an exhibitor, visitor or sponsor, please visit our website at www.hardwaretoolsME.com or contact us directly at [email protected]
*Preliminary figures 2014.
Messe Frankfurt Middle East GmbH P.O. Box 26761, Dubai United Arab Emirates Tel. +971 4 389 4500 Fax +971 4 358 5522 [email protected] www.hardwaretoolsME.com
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