Gamercustomize gamelist, consume content
Gamercustomize gamelist, consume content
CustomizerRate/Share Content, Follow gamers, Join Thread
CustomizerRate/Share Content, Follow gamers, Join Thread
ContributorPost Link, Upload Photo Make Comment
ContributorPost Link, Upload Photo Make Comment
Editor/LeaderFilter Content, Start Thread
Editor/LeaderFilter Content, Start Thread
Raptr Engagement Funnel
Raptr Player Engagement: 3 Steps1. Deliver contextual* info to players- Community Stats (#gamers playing at different stages - hours + achievements) - Friend Stats (#friends playing at different stages - hours + achievements)- Related Content from the Raptr community (reviews & comments) - Related/Upcoming Games- What else?
2. Offer contextual interaction opportunities to players- Choose your Raptr handle (if you haven’t already)- Rate your game after 1/3/5 hours of gameplay - Answer a micro-survey (unlocked by gameplay & site achievements)- Thumbs-up a review or article (can’t thumbs-down until you earn rep)- Message your friends (trash-talk, brag, challenge – also share, help, gift) - Upload a Photo or Screenshot- Write a Review after 5 hours gameplay- submit a link- make a comment- What else?
3. Develop game-centric reputation- Game Rep (aggregate metric) = Hours played + Game Achievements + Raptr Achievements- Raptr Achievements = markers for completing Raptr missions - Raptr Missions activity bundles within the Raptr site
*Contextual = tuning to a player’s Raptr stats, which includes gameplay + site-based interactions
IDEAS Missions & Unlocks
Gamer
Cutomizer
Contributor
Follow 5 Games
Fill out Short Bio
Update Profile Pic
Rate 1st Link
Rate 1st Link
Share 1st Link
Recommend / Share an Article/Comment
Collect 10 ShareClicks, 5 Followers
Make 1st Comment
Upload 1st Media (Photo/Video)
Write 1st Review
Collect 5 Votes on Your Contributions
Collect 5 followers
Flag 5 items that end up being removed
Bigger Shelf (holds more games)
Taste Quiz (part of weekly stats updates)
Profile Background (choose template)
Comprehension Score
Sharing Score (social pts)
Sharing Customization (Colors, Stats)
Sharing PowerUps (details TBD)
My Comments (profile widget)
My Photos/Videos (profile widget)
Auto-post Comments (no wait time)
Open Comment Thread on that object
Follower Pro (advanced features)
Flagging PowerUps (what you flag goes to top of queue)
Motivating Emotion
(social) Call to ActionEngaging Activity
Feedback & Progress
IDEAS - Gamer Onboarding
Choose Favorite GamesConnect Gaming Services
See game-centric news & stats Anticipation, Discovery
Follow ShareConnect
Motivating Emotion
(social) Call to ActionEngaging Activity
Feedback & Progress
IDEAS - Gamer Re-Engagement
Raptr achievements (for site accomplishments)Raptr coins (for completing tasks)
Read Game-related News & ThreadsTake a game-related micro-survey
Curiousity, Satisfaction
JoinShareFollow
Motivating Emotion
(social) Call to ActionEngaging Activity
Feedback & Progress
IDEAS - Customizer Onboarding
Rate articles & reviews that you’re readingJoin a Thread/Group
Curiousity, Pride, Belonging
Add Comment Share
Better CustomizationEarn Raptr Achievements
IDEAS - Customizer Re-Engagement
Motivating Emotion
(social) Call to ActionEngaging Activity
Feedback & Progress
See Your Impact Stats (Raptr Rep)Unlock New Powers
New Content to Read & RateNew Micro-Surveys to Take
Curiousity, Pride, Belonging,
ShareInviteBrag
Motivating Emotion
(social) Call to ActionEngaging Activity
Feedback & Progress
IDEAS - Contributor Onboarding
Comment Post Create
Impact Stats (views, reach, activity)Follower Stats (demographics, activity) Curiousity, Pride
Add Comment Share
IDEAS - Contributor Re-Engagement
Motivating Emotion
(social) Call to ActionEngaging Activity
Feedback & Progress
Change in Impact StatsNew Powers Unlocked
Check my Impact StatsCompare my Impact Stats
Curiousity, Pride, Competition
Challenge ShareInviteBrag
RAPTR TEMPLATES
Newbie Missions & Unlocks
Gamer
Customizer
Contributor
Regular Missions & Unlocks
Gamer
Customizer
Contributor
Enthusiast Missions & Unlocks
Gamer
Customizer
Contributor
Motivating Emotion
(social) Call to ActionEngaging Activity
Feedback & Progress
Gamer Onboarding
Motivating Emotion
(social) Call to ActionEngaging Activity
Feedback & Progress
Gamer Re-Engagement
Motivating Emotion
(social) Call to ActionEngaging Activity
Feedback & Progress
Customizer Onboarding
Customizer Re-Engagement
Motivating Emotion
(social) Call to ActionEngaging Activity
Feedback & Progress
Motivating Emotion
(social) Call to ActionEngaging Activity
Feedback & Progress
Contributor Onboarding
Contributor Re-Engagement
Motivating Emotion
(social) Call to ActionEngaging Activity
Feedback & Progress
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