Technology Trends and Perspectives, 2010
Tom LehmanLehman Associates, LLC
Lehman Reports™
ASAE Annual ConferenceAugust, 2011
Lehman Associates, LLC
• Associations and Supplier Companies
• Strategy consulting for technology and marketing
• Customer Satisfaction, Market & Member Research
• The Lehman Reports™ industry research series
• Founded 1992, recent move to Alexandria, VA
• AMS Use and Satisfaction 2006-2011
• AMS International: CA, AU, UK 2010
• Association Technology Study 2011
• Fundraising Software 2011
Technology Adoption
Most frequently mentioned:
• eLearning, LMS
• Social media
• Mobile
• Meeting registration
Lehman Reports Technology Study, 2011 (preliminary)
Mobile and Handheld
• High growth for mobile Internet• One-third of associations offer a
mobile app and / or a mobile web ($1M+)
• Q: Mobile web versus apps A: Yes• Knowledge of members is critical• Branding issues, association
positioning
Broadband and Mobile
25% of smartphone users mostly go online using their phone, not a computer
One-third of whom do not have broadband at home
Video – the new standard?
• ASAE members say it is their preferred way to receive information
• 71% of online users, 28% on any given day, access video sharing sites (Pew, 2011)
• Clear trends in news, training, help files
• Use cuts across the digital divide but challenges remain for key segments
Add the communications media chart
Presentation by John Niles, Global Telematics, at Transportation Research Board (TRB) Annual Meeting, Washington, DC, January 23, 2007.
Relationship Quality in the Context of Computer-Mediated Communication, A social constructionist approach, Jens O. Meissner
Not even this simple
Media Choice is Complex
• Beyond task type and complexity• Timing, sequence• Existing prior relationships• Individual versus group interactions• Individual versus location interaction• Demographics• Distance factors
Future Meetings
• Technology adoption– Redistribution of best match of method
and task, of technology and function– A few disruptive technologies
• Maximize the unique benefits of face-to-face, networking alone isn’t enough
• Hybrid models of online and in-person events will increase use of both
Thanks
Tom Lehman
Lehman Associates, LLC / Lehman Reports™
Alexandria, VA
703-373-7550 ▪ 888-221-0081
www.ansible.comwww.lehmanreports.com
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