THE IMPACT OF NEW TECHNOLOGY ON MEDIA INDUSTRIES

Criteria Pro ConQuality higher DPI = higher

qualityThe highest quality HD isn’t as clear as a 35mm

or 70mm film.

Cost-cutting Old Film = $50,000Digital = $10,000More money for

distribution

Lower quality

Piracy People less likely to pirate if there is access

to online viewing e.g Netflix

Lower profit

Exhibition Easier and cheaper to exhibit films

Higher competition due to easier exhibition

Marketing Wider range of distribution methods

Some new forms of marketing can be

expensive

THE IMPACT OF NEW TECHNOLOGY ON MEDIA AUDIENCES

Criteria Pro Con

Access More advanced technology = easier access

New technology = more expensive

Marketing Easier to find out about new films

Adverts can get boring and tedious if seen everywhere

Audience as producers

Allows people to make movies themselves with limited equipment

Its not as high quality as mainstream movies and can look unprofessional.