more computing powersoftware as a servicegreater functionality
better ROIless costly
27
MOBILITY
2
whenever whereverlocation based
functionalsocial
15 billion devices - 201528
29
MobilityLifestreaming
4
co-market with fansspread content beyond Facebook and Twitter
30
AugmentedReality
4
the digital meetsthe physical world
3
Merger of
Physical &Digital
emotiv
kinect31
32
SOCIALIZATION OF THE WEB
4
33
34
Gamificationnew ways of doing
4
highly specializedinexpensivefun
5
35
4
36
digitization of all experience
37
including fitness
38
CONSUMER TRENDSwww.trendwatching.com
39
generosity, caring, authenticity
40
3 billion people 30% of economy
41
Mobility, Connected, Applications Special Deals
42
Online Culture, Online Status
43
500 Million Using Health Apps By 2015
73% Consumers
44
eco-friendly yet superior
functionality, design & savings.
INTERESTING 2011 CONSUMER TRENDS
WWW.TRENDWATCHING.COM
45
US 600 billion daily geo-spatially
tagged 'transactions'
INTERESTING 2011 CONSUMER TRENDS
WWW.TRENDWATCHING.COM
46
Owning is expensive and unsustainable.
INTERESTING CONSUMERTRENDS
WWW.TRENDWATCHING.COM
47
consumer & technology trends
48
demographyglobalism & technology
494revolution
what does it mean ?
50
51
52
embrace don’t fear
53
we can make a bigger impact
54
what would the zeitgeistbe without Google ?
2 business innovation
55
56
Of the ten leading vacuum tube companies, none participated in the transistor revolution.
disruption
57
"companies that expect a glorious past to shield them from the forces of change driven by
advancing technology will fail."
58
59
60
61
62 economics
VALUEPROPOSITION
COSTSTRUCTURE
CUSTOMERRELATIONSHIPS
CUSTOMERSEGMENTS
ACTIVITYCONFIGURATION
CORECAPABILITIES
PARTNERNETWORK
REVENUESTREAMS
DISTRIBUTIONCHANNELS
business model - new models
INDUSTRY SUPPLIER
DEMANDCUSTOMER
digital technologies63
Business Is Changing
We are in the era of the humanization of business. We're living by small town rules again."
65
Supply
66New Business Models
67
68
retail clothingLi & Fung Group
DemandIndustry Convergence
69
70
economics - market bifurcation
"It may be fatal to assume that minor adjustments to current business models will keep the fitness industry abreast of changing times."
http://futureoffitnesswhitepaper.ning.com/
72
73
Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control
new business models
74
collaborative consumption
75
76
3 future
77
78
79
80
different
81
482
1. non-facilitycompetition will surge
83
84
Nike Running
85
OutsideIndustry Convergence
86
2. facilities will deliver new models
87
Product = Experience, Co-Created
Price = New Value Exchanges
Place = Marriage of Digital & Physical 24/7
Promotion = Conversation or Engagement
88
4ps’ Of Marketing
Financial ServicesIndustry
measure not # of branches89
Hi-Tech Hi-Touch
90
technology platforms24/7 service & support
91
92
3. “wellness” increasingly emerges
93
Head - Traditional Fitness Industry
Long Tail - New Wellness Space
94
95
96
97
4. extant market will continue to
bifurcate and niche
98
99
Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control