TeamParkPlatform & Method
Arnd Brugman
Innovation&Inspiration
DSE
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Different kinds of Social
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What makes a Platform S.O.C.I.A.L?
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A social platform hasthe right mix of interaction stimuli
Activities – what is going on right now
Presence – who is online? where are my friends?
Identity – see who I am, rich profiles, my content
Relations – my social network
Groups – free forming, self-organizing groups
Reputation – my value to the community, based on ratings
Sharing – common content, information, knowledge
Conversation – what are people talking about
Challenges – challenge my social network
Stimuli
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Organic
A social platform allows its communities to form their own structures, to self-organize
Free grouping – people can form, join and leave groups themselves, easily
Organic groups – the system forms groups based on the social graph
Free tagging – people can tag all content, building a folksonomy
Automated SNA – allow people to travel en utilize their social networks easily
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Collaborative
A social platform has a sensible mix of stigmergic and social collaboration & communication tools
Social network – making true flows of communication explicit, helping in finding expertise and people
Social bookmarking – brute force collecting, weighing and filtering
Blogs – broadcast communication for opinion-building and knowledge-sharing
Forums – for discussion and persistent conversations
Wiki – stigmergic knowledge base
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Intelligent
A social platform has an effective set of collaborative filters and aggregation mechanisms, harnessing the wisdom of the crowd, suppressing ‘noise’, identifying ‘quality’
Reputation system – being able to recognize topic expertise and experts
Weighed aggregation – showing the quality on the front-/aggregation-pages
Passive and active collaborative filtering – to identify quality
Voting / rating – user reputation building and content filtering
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Adapted
“Your” social platform is adapted to your crowd (employees or customers), processes and tools
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Linked
A social platform should offer its users to connect to their external social networks and content
External networks – LinkedIn, Facebook, MSN, etc.
External content – Blogger, Flickr, YouTube, Slideshare, etc.
External activity – Twitter, Yammer, etc.
News aggregation – RSS, etc.
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Build it and they will come…
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Platform design-strategy
How to design an adapted social environment?
Evolution - supply a corporate wide, rich social environment and let the crowd select useful components and concepts, embracing and cultivating the succesful ones, eliminating the others
Intelligent design – systematically identify the most fertile soil for social seeding and design a platform that suits people, processes and tools
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TeamPark®
A pattern consisting of 4 different phases, which can be incremented or iterated
is the trajectory to grow your organization a living social side
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Phase 1: create awareness
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Phase 2: determine strategy
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Phase 3: implement platform
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Phase 4: bring to life
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Re-Start
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Awareness - Workshop
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Strategy – Make it your platform
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‘a’, ‘a’, ‘i’, ‘o’, ‘o’, ’o’, ‘b’, ‘c’, ‘l’, ‘l’, ‘n’, ‘r’, ‘t’
Profiles for People
Vision & Ambition
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Alive – Kickin’
awareness strategy implementation alive
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If Content is King…
Collaboration is the Apprentice
Conversation is
the Queen
People are Key
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staat voor resultaat
Innoveren is een werkwoord
[email protected]@Sogeti.nl
blog.teampark.orgblog.teampark.org
linkedin.com/in/ArndBrugman twitter.com/ArndBrugmanlinkedin.com/in/ArndBrugman twitter.com/ArndBrugman
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