Opportunity Analysis Project
Team p202
The Problem We Saw
• Overwhelming choice
• Heavy technical info
• Thousands of reviews to wade through
Ease the pain of buying consumer electronics products online:
Streamline the research process
Our Idea, Part 1
The customer chooses the criteria they care about for the product, from a set of limited dimensions
Tailor the choices to the customer’s needs
Our Idea, Part 2
Show the customer a limited set of choices based on their criteria, and provide links to retailers, generating affiliate revenue
We conducted interviews to test the idea
The Problem Interviews
Talked to 10 people about their online shopping habits and experiences, and generated lots of notes
We grouped the notes to generate insights
Analyzing Findings
We generated categories from what the notes showed
What we heard changed our idea
Results
I depend on expert opinions
If choices are tailored for me, I still want to be able to see all the results
I don’t buy expensive electronics online
I want information that’s relevant to me specifically
We’re now focusing on a single product category, and looking at other options to streamline the research process
New Ideas
• Option A: Help people determine their ear size and identify headphones that match that size
• Option B: Have a panel of “experts” ranging from a layperson who likes music to a serious audiophile to provide opinions/reviews with consistent perspectives
We will test these ideas before determining if one or both will work for the next project
Next Steps
• Conduct research on feasibility
• Talk to more people and conduct a survey
• Explore revenue models
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