Key facts and milestones
Nov 2014 Jan 2015 March May/June July/Aug Dec
EventsSelected by IMPACT Invest Scandinavia
(part of Toniic)
2nd Harvard New Venture Comp.
Europe
”Scale program”
ImpactHub Europe
Fundings Crowfunding launched
Funding closed $65.000
Overfunded 117%
Almi Innovation
Loan $ 65000
Seed round $ 1M
Site Beta Launch Launch Swe+UK Fr+Spain US
Listings Identify 1000 objects
Identify 5000Listed 50
Identified 10’Listed 300 3000 Listings
FB likes 10’ reached Goal: 20’ Goal 50’ Goal:200’
Bookings 70 1000
Market Opportunity
People with physical disabilities, much more than a niche:
• >over 10% of the population*
• travelling together with at least 1 or more family members, assistant or/and friends
•growing as population ages
•growth to be achieved by Inspiring to Travel
* USA: Percent of adults with any physical functioning difficulty: 15.0%US NHI Survey 2012
France: 7,7 millions with a physical disability (13,5% of the population)France HID1999
Todays problem Accessibility issues not in focus with the big players:
Fragmented: Some small players with few accommodations, generally depressingly amateurish sites, and often geographically narrow
Homeaway, Airbnb etc:At best a search for ”Handicap/accessible”… But different meanings
Handiscover Uniqueness: we categorise listings
Quality Assurance: Algorithm driven classification Mandatory pictures
You sit in a wheelchair that can only handle small
thresholds
You probably sit in a regular wheelchair and can handle
one step at a time
You can walk short distances and can handle a few stairs.
On-going Reviews&feedbacks
Certification through Ambassadors
Business Model
Guest Fee: 6-10 % fee, added to the cost of the Accommodation FeeHost Fee: 3-5% fee, collect from the the Accommodation Fee
Transaction fee model*:
* Benchmark,AirBnb takes 3% in Host Fee and 6-12% Guest Fee
Free of charge listings
Content StrategyFocus on Top Tourist cities
New YorkMiamiLondonParisStockholmCopenhagenCape TownSidneyBerlinRomeHong KongBangkok
and Top Vacation Destinations for Targeted countries
Swedish WestcoastEngland South coast
CanariesSouth SpainMallorca
Biarritz/Nice
ThailandSouth Africa/Safari
• Partnerships with key Local players
Consumer StrategyStrong communities enables cost effective marketing in social media.
Using strategic local partnerships with key stakeholders
e-marketing expertise: Achieving record results with Fb
Brand Ambassadors: Discussions with Sports iconsThomas Fogdö (Skiing, Swe) Skiing accidentWorld slalom cup winner
Mike CootsShark Bite Pro surfer
3500
101 000
2300
91% conversion rate
Fast Growth of Transactions
0
75000
150000
225000
300000
2015 2016 2017 2018 2019
2019 estimates would represent 2% share of current HomeAway+
AirBnb sales*
2015 2016 2017 2018 2019Turnover Million $ 0,15 0,6 2,3 6 10,6
* estimate by Handiscover
Jan 15Swe+UK
FranceUSA
ARPU: $ 430 ARPU Airbnb*: $500
* estimates by Handiscover & Business Insiders (http://www.businessinsider.com/airbnb-billion-revenues-2013-1?IR=T)
Open source scalable IT platform ready for growth!
Capital Requirements
Jan 2015: $65 000 secured through Crowdcube (25 investors in 7 countries)
Q3 2015: $0,7-1 Million to finance international launch
Priorities:Building international Team Developing the community Scaling up IT capacity
16%
30% 36%
10% 8%
Mkg
Sales & ambassadorsStaff
IT
diverse
The TeamSebastien Archambeaud: Founder and CEOMSc. FMCG specialist (European Mkg Dir L’Oréal ), Unilever, entrepreneur. Former CEO of MrBid (now eBay Sweden). Son with a Muscle disease
Bo Ekelund: Chairman of the Board and Senior AdvisorVarious International executive positions in Ericsson. Management Consultant since 2006. HBS Alumni.
Jakob Vendle: MarketingSilicon Valley marketing veteran. MBA Hawai’i Pacific UniversityFounder of Silicon Vikings Stockholm Chapter and CEO of DigitalResurs, a social media network, employing professionals with physical disabilities.Wheelchair bound
Unborn Creations, Prince Talhaoui: Web designWinner of Young Swedish Company award 2014
AdvisorsPer Sköldbäck: ”Svensk Hjälte 2012” (Swedish Hero 2012) for his work with children with physical disabilities. Wheelchair bound
Björn Person: Accessibility ambassador, founder of a mentoring program for children with disabilities.