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    A

    PROJECT STUDY REPORTON

    TRAINING UNDER TAKEN AT

    HDFC STANDARD LIFE INSURANCE COMPANY LTD.

    (Titled)

    Recruitment of Financialconsultants

    Submitted in the partial Fulfillment for

    the

    AWARD OF DEGREE OF

    BBA(2010-2011)

    Submitted to:- University Of Rajasthan ,Jaipur(raj.)

    Submitted By:-

    TARUN KUMAWAT

    BBA III Year

    VIDYASTHALI INSTITUTE OF TECHNOLOGY ,SCIENCE AND

    MANAGEMENT

    Prithviraj Nagar,Maharani Farm,Durgapura , Jaipur(raj.)

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    ACKNOWLEDGEMENT

    Memories give you the power to collect roses in the winter.

    I express my sincere thanks to my project guide Mr. Vimal modifaculty of Vidyasthali for guiding me right from the inspection

    till the successful completion of the project. I sincerelyacknowledge him for ascending their valuable guidancesupport for litereature, critical review of the project and aboveall the moralk support for he had provided to me with all stagesof this project.

    I would also like to thanks to Mr.Naveen sharma (BranchManager) and Vimal Modi (Professor) for their extreme supporthelp and cooperation throughout my project.

    TARUN KUMAWAT

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    STUDENT DECLARATION

    I here by declare that the project entitled Recruitment ofFinancial Consultants HDFC Standard Life InsuranceCompany Ltd. Vaishali Nagar Jaipur. Submitted in therecruitment for the degree of bachelor of BusinessAdministration to VIDYASTHALI INSTITUTE OF

    TECHNOLOGY, SCIENCE AND MANAGEMENT AFFILIATEDTO UNIVERSITY OF RAJASTHAN JAIPUR(RAJ.) is my original workand has not been submitted for the award of any otherdiploma, fellowship or other similar title or project.

    TARUN

    KUMAWAT

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    PREFACE

    As a part of course curriculum for a award of BBA,the studentshave to undergo practical traning for minimum 45 workingdays after the 3rd year.

    The underlying object of training is to provide the student withpractical aspect of the organizational working and corporateenvironment . such type of traning helps the students to workin a real industrial environment,to gain practical knowledgeand to build confidence. The idea & intention of taking traning

    in this field to came up to me because of tremendous changesand scope in insurance services.

    As a part of this trend, I took my traning at:

    HDFC Standard life insurance company Ltd.Gopalpura, jaipur

    This project deals with analysis of various insurance plans suchas protection, investment,pension saving plans of HDFCstandard life insurance company ltd. Even though I tried tomake efforts at my best there may be manymistakes,shortcomings in my project report which I hope will beforgiven by the reader.

    TARUN

    KUMAWAT

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    CONTENTS Page.no

    1. Introduction

    5

    2. Company Profile10

    3. Vision and Values of the Company 24

    4. Organization Hierarchy38

    5. Products of HDFCSLIC Ltd. 73

    6. SWOT Analysis74

    7. Findings 758. Conclusions 76

    9. Suggestion 77

    10. Bibliography 78

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    INTRODUCTION

    What is Insurance

    Every asset has a value for its owner and also for those who

    are benefited with the existence of that asset. Insurance is

    concerned with the protection of economic value of assets.

    All of us are interested in the creation of assets because:

    i. All assets have values.

    ii. They yield income to the owner.

    iii. They meet some other needs of the owner.

    iv. They may provide satisfaction of some needs and

    also yield income to the owner.

    Every asset has normally an expected lifetime. During this

    period, it is expected to perform and provide income/comfort to

    the owner. The owner, being aware of this, plans the things in

    such a way that by the time the expected lifetime of the asset

    expires, he is ready with the funds required for its replacement.

    In this way, he ensures that the value or income from the assetis not lost. Well, this appears to be a fine arrangement provided

    the asset completes its expected lifetime!

    All assets carry the risk of being destroyed or damaged. But all

    assets may not necessarily get destroyed or damaged. Only in

    a few instances, the probability turns out to be true and the

    asset gets actually lost or destroyed by accident or some other

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    unfortunate event before the completion of its expected

    lifetime. The owner and

    those deriving benefits from the asset will suffer because the

    arrangement to make available its substitute is not yet ready.

    Insurance is helpful in mitigating such adverse consequences.

    To sum up, assets are insured, as they are likely to be lost or

    made non-functional through an accidental occurrence.

    Insurance does not protect the assets. This means that

    insurance cannot prevent loss to the assets due to perils. Nor

    can insurance avoid the occurrence of the perils. It only

    compensates, may not be fully, the economic or financial lossresulting to the asset from such damage or destruction.

    Brief History of Insurance

    The beginning of insurance business is traced to the city of

    London. It started with the marine business. Marine traders,

    who used to gather at Lloyds coffee house in London, agreed

    to share losses to goods during transportation by ship. Marine

    related losses included:-

    Loss of ship by sinking due to bad weather in high seas.

    Goods in transit by ship robbed by sea pirates.

    Loss of or damage to the goods in transit by ship due to

    bad weather in high seas. The first insurance policy was

    issued in England in 1583.

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    Life Insurance in India

    In India, insurance started with life Insurance. It was in the

    early 19th Century when the Britishers on their postings in India

    felt the need of life insurance cover.

    It started with English Companies like... The European and the

    Albert. The First Indian insurance company was the Bombay

    Mutual Assurance Society Ltd., formed in 1870.

    In the wake of the Swadeshi Movement in India in the early

    1900s, quite a good number of Indian companies were formed

    in various parts of the country to transact insurance business.

    To name a few:: Hindustan Co-operative and National

    Insurance in Kolkata; United India in Chennai; Bombay Life,

    New India and Jupiter in Mumbai and Lakshmi Insurance in

    New Delhi.

    Nationalisation of Life Insurance in India

    In 1956, life insurance business was nationalized and LIC of

    India came into being on 1.9.1956. The government took over

    the business of 245 companies (including 75 provident fund

    societies) who were transacting life insurance business at that

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    time. Thereafter, LIC got the exclusive privilege to transact life

    insurance business in India

    Purpose and Need for Insurance

    Assets are likely to be destroyed or made non-functional

    due to accidental occurrences called perils. Assets can,therefore, be insured. A few examples of perils are: fire,

    floods, breakdowns, lightning, earthquake etc. Perils are

    the events. Risks are the consequential losses or

    damages.

    Possibility of damage to asset caused by any peril is the

    risk that asset is exposed to. Risk means uncertainty or unpredictability about future

    loss or damage, which may or may not happen. This refers

    to the losses, which may happen suddenly and

    unexpectedly.

    We can say that a human life is also an income-generating

    asset.

    Human life may be lost due to unexpected early death or

    become non-functional following sickness or disabilities

    cause by accidents.

    If this happens by the time one is on the verge of

    retirement when his income is about to cease, he might

    have made alternative arrangements to meet his needs.

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    But if this happens at a younger age when he is not expected

    to have made adequate alternative arrangement, those who

    are dependent on his income, will suffer. Insurance is

    necessary to help those dependent on his income.

    Types of Insurance

    Basically there are two types of Insurances:

    Non-Life Insurance

    Life Insurance

    INSURANCE

    NON-LIFE

    INSURANCELIFE

    INSURANCE

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    --MARINE

    INSURANCE

    --FIRE

    INSURANCE

    --MISCELLANEOUS

    INSURANCE

    VEHICLES

    FURNITURE BUILDING

    AIRCRAFTS

    GENERAL

    INTANGIBLES

    --ONLY HUMAN LIFE

    INSURANCE

    INCLUDES IN THIS

    CATEGORY

    --HUMAN BEINGS

    SICKNESS, ILLNESS

    AND OTHER

    ASSURANCE GIVEN

    IN THIS CATEGORY

    --LONG TERM

    CONCEPT

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    COMPANY PROFILE

    The HDFC Group

    HDFC was incorporated in 1977 with two primary objectives - to

    enhance housing stock in the country through housing finance

    systematically and professionally and promote home

    ownership. Today they are the largest residential mortgage

    finance institution in India, with a net worth of Rs. 2,703 crores

    as of March 31, 2002 and an asset base of over Rs. 22,000

    crores. HDFC also aim to increase the flow of resources to the

    housing sector by integrating the housing finance sector with

    the overall domestic financial markets.

    HDFC has demonstrated the viability of market oriented

    housing finance in a developing country. The World Bank

    considers us a model private sector housing finance company

    in developing countries and a provider of technical assistance

    for new and existing institutions, in India and abroad.

    Their re-engineering has always centered around the customer

    in retail markets on both sides of the balance sheet, i.e. loans

    are given to individuals and deposits are accepted from

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    individuals. A positive personalized approach towards our

    customers' needs has been HDFCs goad and motto. HDFC has

    been voted the second 'Best Managed Company in India' after

    Infosys in a poll conducted by Asia

    money for the year 2000. The book, Global Cases in

    Benchmarking by Robert Camp includes a case study on HDFC.

    HDFC is also the largest mobiliser of retail deposits in the

    private sector outside the banking circle. Their deposits have

    been awarded the highest safety credit rating 'FAAA' & MAAA

    by CRISIL and ICRA respectively for eight consecutive years.

    While being a household name in India and the undisputed

    market leader in the fields of housing finance, their social

    responsibilities have remained in focus.

    GROUP COMPANIES OF HDFC

    HDFC Bank Limited

    HDFC Securities Limited

    HDFC Asset Management Company Limited

    Home Loan Services India Pvt. Ltd.

    HDFC Realty Ltd.

    HDFC Deposits

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    HDFC Standard Life Insurance

    HDFC Chubb

    Intelenet

    HDFC Bank Limited

    The Housing Development Finance Corporation Limited (HDFC)

    was amongst the first to receive approval from the Reserve

    Bank of India (RBI) to set up a bank in the private sector. The

    bank was incorporated in August 1994 in the name of HDFC

    Bank Limited, with its registered office in Mumbai. HDFC Bank

    commenced operations as a Scheduled Commercial Bank in

    January 1995.

    Awards

    Best Listed Bank of India by Businessworld.

    Best Domestic Bank by The Asset Magazines Triple A

    Country Award.

    Best Local Cash Management Bank2006 in Large and

    Medium segmentsAsiamoney Awards

    Best Bank in India in 2006Euromoney Awards

    HDFC Asset Management Company Ltd.

    HDFC Asset Management Company Ltd. (AMC) was

    incorporated under the Companies Act, 1956; on December 10,14

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    1999 and was approved to act as an Asset Management

    Company for the HDFC Mutual Fund by SEBI vide its letter

    dated June 30, 2000.HDFC Asset

    Management Company Ltd. (AMC) is one of the most growing

    Mutual Fund Company of India.

    Awards

    HDFC mutual fund was recently awarded the CNBC

    Moddys investor service award for the best performing

    fund house for the one year category.

    Zurich also received the best performing fund house

    award for the three year category.

    Home Loan Services India Pvt. Ltd.

    Home Loan Services India Private Limited is a wholly owned

    subsidiary of HDFC Ltd. The company has been floated as a

    distribution arm of HDFC with an objective of offering doorstep

    service to prospective clients of HDFC group.

    Financial Management: HLSIL offers financial management

    solutions in 9 cities and is continuously expanding its reach.

    HLSIL employs sales persons across all spectrums of financial

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    management enabling them to meet a range of financial

    needs.

    HDFC Chubb

    Its partnership that leverages the strengths of two financial

    powerhousescombining the trust and local experience of

    HDFC, Indias premier financial services company, with the 120

    years proven expertise of CHUBB, a global leader in non-life

    insurance backed by a network of 134 offices in 31 countries.

    Chubb today provides property and casualty insurance through

    more than 10,000 employees in 32 countries of North America,

    South America and Asia.

    Motor Insurance

    We understand and care for your vehicle beyond just the policyissue and speedy claims. HDFC Chubb's Motor Insurance

    product mainly focuses on Motor Package Policy for privatecars & two wheelers.

    Home Insurance

    With Home Insurance, we will offer you cover for your homeand belongings against fire and burglary. Our Home Insurancewill bring you the convenience of purchase from HDFC's homeloan counters.

    Accident & Health Insurance

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    Accidents can happen anywhere and at anytime, which is whythe HDFC Chubb Accident and Travel policy is designed toprotect you from the financial consequences. Avail of the GroupAccident Policy, Hospital cash-Accident policy and Business

    Travel policy.

    Intelenet

    Intelenet is a leading BPO service provider with the focus on

    providing solutions to global Organizations seeking to reduce

    the cost while consistently maintaining superior level of

    standards two leading global investorsHDFC and Barclays--

    provide the financial banking Intelenet needs to lead in a global

    marketplace. Barclays is a venerable financial services group

    headquartered in the United Kingdom, ranking amongst the

    services group headquartered in the United Kingdom, ranking

    among the Top 10 banks in the world based on market

    capitalization.

    Intelenet impacts your business by seeking to reduce costs

    while consistently maintaining superior levels of service. Our

    solutions extend across all strata of BPO, technology and

    consulting.

    Awards

    Deloitte Technology Fast 50 India 2005 Program

    17

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    Intelenet Global Services has been ranked first among

    BPOs while standing third overall in the Technology, Media and

    Telecommunications (TMT) sectors across India.

    Deloitte Technology Fast 50 India 2006 Program

    Intelenet Global Services has continued its ranking,

    second time in a row, as amongst the top 50 fast growing

    technology companies in India.

    Maharashtra Information Technology Awards 2005

    Intelenet Global Services came in a close second in the

    IT Enabled Services category at the Maharashtra Information

    Technology Awards2005.

    HDFC Deposits

    D E P O S I T S

    HDFC has instituted well-defined service standards for both

    depositors and deposit agents. HDFC has been able to mobilize

    deposits from over 10 lac depositors. Outstanding deposits

    grew from Rs. 1,458 crores in March 1994 to Rs. 8,741 crores in

    March 2006. Much of this success can be attributed to its

    strong brand image, superior services, security and above all,

    the significant contribution made by HDFCs deposit agents.

    HDFC has over 50,000 deposit agents and distributes all its

    retail savings (deposit) products primarily through this channel.

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    Awards

    HDFC has been awarded AAA rating and MAAA rating

    for its deposits from both CRISIL and ICRA for the twelfth

    consecutive year, representing highest safety as regards

    timely payment of principal and interest.

    HDFC Realty Ltd.

    Realty Limited

    HDFC Realty Ltd. Is a new, organized electronic marketplace for

    properties, to provide the entire gamut of real estate services,

    bringing together the click world and the bricks world in a

    revolutionary and user-friendly way. Making available the best

    guidance and the most professional, transparent, efficient

    service to the real estate customer.

    HDFC Securities Ltd.

    S E C U R I T I E S

    HDFC Securities Ltd was promoted by the HDFC Bank & HDFC

    with the objective of providing the diverse customer base of

    the HDFC Group and other investors, a capability to transact in

    the Stock Exchanges & other financial market transactions

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    HDFC Standard Life Insurance Company Ltd.

    HDFC Standard Life Insurance Company Ltd. is one of India's

    leading private insurance companies, which offers a range of

    individual and group insurance solutions. It is a joint venture

    between Housing Development Finance Corporation Limited

    (HDFC Ltd.), India's leading housing finance institution and a

    Group Company of the Standard Life, UK, and leading providers

    of financial services in the United Kingdom. HDFC as on March

    31, 2007 holds 81.9 per cent of equity and Standard Life was

    holding 18.1 in the joint venture.

    Highlights

    First life insurance Company in the private sector to get

    license from the regulator IRDA.

    First life insurance Company to come out with Term

    Assurance Plan.

    First private life insurance Company to declare bonuses

    consecutively for 6 years from inception.

    First life insurance Company to introduce open option to

    the pension plan policyholders.

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    First life insurance Company to introduce Automatic

    Allocation Option to all the policyholders under Unit Linked

    Plans.

    Only life insurance Company to give 24 free switching

    option to Unit Linked Policyholders.

    HDFC is one of the fastest growing Private Life Insurers

    and today have more than 8 lakh policyholders.

    HDFC have one of the widest networks with more than

    160 branches and servicing over 440 towns.

    Awards

    Over a decade of its operations, HDFC Standard Life Insurance

    Company Ltd. has been recognized, rated and awarded by a

    number of organizations, which include:

    Winner of the Out Look Money Award for two consecutive

    years.

    Voted as the Most Respected Life Insurance Company

    by Business World in 2004.

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    + STRENGT =

    Financial Expertis

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    Market leader

    in the Housing

    Finance Sector

    Over 2 million

    satisfied

    customers

    Over 1,00,000

    Crores in Loan

    Approvals

    Ranked as

    Indias 3rd Best

    Managed

    Company by

    Finance Asia-

    2005

    Serving

    customers for

    over 180 years

    Currently

    administers

    125 billion in

    assets

    Voted 5 Star

    Life &

    Pensions

    provider forlast 10 years

    250 Branches

    11,00,000

    Customers

    Multiple

    Products

    - Protection

    - Unit Linked

    - With Profit

    More than

    8 lakhpolicyholders

    Servicing over

    440 towns in

    India

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    As a joint venture of leading financial services groups, HDFC

    Standard Life has the financial expertise required to manage

    your long-term investments safely and efficiently.

    Range of Solutions

    We have a range of individual and group solutions, which can

    be easily customized to specific needs. Our group solutions

    have been designed to offer you complete flexibility combined

    with a low charging structure.

    Track Record so far

    Our cumulative premium income, including the first year

    premiums and renewal premiums is Rs. 1532.21 Crores Apr-

    Mar 2005 - 06.

    We have covered over 1.6 million individuals out of which over

    5,00,000 lives have been covered through our group business

    tie-ups.

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    VISION & VALUES

    VISION & VALUES

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    Our Vision

    The most successful and admired LifeInsurance Company, which means that weare most trusted company, the easiest todeal with, offers the best value for money,

    and set the standards in the industry. Inshort, The most obvious choice for all.

    Values

    IntegrityInnovation

    Customer CentricPeople CareTeam Work

    Joy & Simplicity

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    BRANCH PROFILE OF HDFCSLIC, VAISHALINAGAR

    HDFC Standard Life Insurance Companys branch at Vaishali

    Nagar, Jaipur was started in October 2006. It was started with

    the aim to provide best of Insurance services with the core

    values of Integrity and Customer Centric Behavior.

    HDFCSLIC Ltd. Vaishali Nagar, Jaipur has excelled in all its

    services. It offers almost all products of the Company. Some of

    them are saving plans, pension plans, various investment plans

    etc.

    It has a well-planned organization structure. This branch is

    integrated by 4 branches, Jaipur-III, Jaipur-IV, Jaipur-V and

    Jaipur-IX. All the branches headed by Territory Manager Mr.

    Sumeet Chugh and Branch Managers Mr. Naveen Sharma

    (Jaipur-III), Mr. Rajesh Gupta (Jaipur-IV), Mr.Utkarsh Upadyaya

    (Jaipur-V), Mr. Chardra Shekhar Paliwal (Jaipur-IX), and other

    staff members working in various departments and dealing in

    each of the products.

    Under each Branch Manager there are around 10-16 Sales

    Development Managers (SDM), who takes the responsibility of

    promoting and selling of HDFCSLICs products.

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    ORGANIZATION HIERARCHY

    hhhhjhlh

    Mr. Sumeet Chugh (TM)

    Mr. Rajesh Gupta

    BM, Jaipur-IV

    Mr. Utkarsh Upadyaya

    BM, Jaipur-V

    Mr. Chandra S. Paliwal

    ABM, Jaipur-IX

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    Mr. Siddarth Singh

    BM, Jaipur-III

    SDM

    Ajay Agarwal

    Ashish Kedawat

    Kanishk Dutt

    Rahul Chandal

    Ram K. Khandelwal

    Ritu Mathur

    Rohit Khanna

    Pancham Sharma

    Shashikant Sharma

    Preet Pal Singh

    Ramit Chawla

    Pankaj Batra

    SDM

    Mahendra K. Bairwa

    Atin Bhargava

    Roop C. Lakhera

    Neeraj Pareek

    Ashish Pareek

    Kapil Chaudhary

    Atul Rajwanshi

    Payal Singhal

    Ajay Narain

    Mahendra Singh Pal

    Mithun Tailor

    Dharmendra Prasad

    SDM

    Arad Ullah Khan

    Mohit Pareek

    Harish Kumar Dabi

    Abhishek Sharma

    Dharmendra Saxena

    Puneet Wadhwa

    Ajay Sharma

    Akhil Mathur

    Arun Singh

    SDM

    Ashish Saraswat

    Pranaya Sharma

    Nisha Jain

    Naveen K. Verma

    Varun Bhatnagar

    Abdul Haseeb

    Kuldeep Kumawat

    Bal K. Upadhayaya

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    LIFE INSURANCE PLANS

    Life insurance plans can be compared to medicines. No one pill

    can cure all the diseases; one insurance plan can also not

    provide the solution to all financial problems. One has to use a

    combination of plans to arrive at an insurance solution. Taking

    the right medicine for the disease is important, similarly taking

    the right kind of insurance plan is important to achieve

    financial goals. Medicines can be administered by different

    methods like pills, injections. Life insurance plans are also

    come in with-profits and unit linked options.

    Life Insurance Plans are a means to achieve a solution to the

    clients financial needs.

    Creating Wealth Childrens Education

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    An average suburban property

    costs Rs. 15 Lakh

    --Outlook Money

    To study for an MBA & associated

    expenses, today you would require inexcess of Rs. 6 lakh

    --Outlook Money Statistics

    Retirement Standard of Living

    96 out of 100 Indians do not

    have any provision

    --World Bank Report

    If you are currently earning

    Rs. 20,000 p.m. & inflation is at 5%, you will

    need an income of Rs. 53,065 p.m. in 20

    years time to maintain your current standard

    of living

    --Outlook Money Guide, 2005

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    Retirement

    P.I.P.S.

    Classification of life insurance plans

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    Serious Illness Premature Death

    It will cost Rs. 2 lakh

    For open heart surgery & Rs. 18

    lakh for a liver transplant--Brand Equity Foundation

    More than a quarter

    Of Indians do not reach the age of

    60--World Health Organization

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    Lifeinsurance plans can be classified into the following four

    categories according to the

    Features:

    Protection Plans

    Investment Plans

    Pension Plans

    Savings Plans

    Protection Plans

    As the name suggests this category of plans are designed to

    protect the income earning capacity of the life assured. The

    present income of the life assured therefore forms the basis of

    the life insurance. A person with no income therefore cannot be

    given this plan. The plan is therefore not offered to students,

    housewives and minors.

    The plans are in the nature of assurances rather than pure

    insurance. Under the plan the insurance company assures the

    policyholder that a lump sum of money would be paid on the

    happening of the insured event. Thus even if the life assured

    does not earn the same level of income at the time of the

    happening of the insured event, as at the time when he took

    the insurance, the lump sum is still payable.

    The premium collected under this category of plans is generally

    sufficient to cover the risk insured. There is no return of

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    premium on the expiry of the cover; however a saving element

    can be built under .

    the plans to return the savings amount at maturity. The plans

    do not share in the profits of the company and have no

    bonuses.

    The plans can be explained with the following diagram...

    Fig 1: The policyholders pay the premium, which goes into a

    fund. This fund is sufficient enough to pay all the claims that

    arise and meet all the expenses.

    The risk is common to the poll of policyholders who by

    purchasing the plan choose to share the risk with group. The

    claims are paid from the contributions made by the

    policyholders. The premium paid by the policyholder issufficient to cover the risk and expenses, hence generally on

    the expiry of the cover nothing is payable.

    Under the protection plans the risk is covered for a premium,

    which is sufficient to pay the claims and the expenses. It is

    therefore

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    Death ClaimsPremium

    Expenses

    Fund sufficient to

    pay claims to

    meet all expenses

    Policyholder

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    necessary for the insurance company to ensure that the claims

    do not exceed the assumed mortality. To ensure this, the

    insurance company would strictly underwrite the protection

    plans. There is also a stiff

    competition under the protection plans as the plans of two

    companies can be compared on the basis of the premium

    charged. Every company tries to get the share of the market by

    keeping the premium under this category lower. The only way

    for a company to keep the premium low over a long period is to

    control the expenses and claims. The service factor is also

    important while selling a protection plan. How quickly the claim

    would be settled matters. In case a company is charging some

    few rupees more but is known for quick settlement of the claim

    the client would not mind going with such company. Hence the

    premium rate as well as the service should be explained to the

    client while selling the protection plans.

    The plan should be sold on the basis of the Human Life Value

    (HLV) concept. As per the HLV concept every individual has an

    economic value, which is equal to the present value of all

    future earnings of that individual. Company should sell this

    plan to clients who have an income and a financialresponsibility. This form of insurance is also called a young

    persons privilege as it is easy to get this insurance when you

    are young and since savings are low when a person is young he

    should possess this cover in case of an unforeseen event.

    Rider Benefits also fall in this category of plans. Under the rider

    the insured event is defined and claims are payable only if theinsured

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    event as defined occurs. Rider benefits usually come with a

    number of exclusions.

    HDFC Standard Life Company has two products in this category

    and they are:

    1. Term Assurance Plan

    2. Loan Cover Term Assurance Plan

    Investment Plan

    As the name suggests this category of plans are designed to

    help the person reduce some of the risk of investments. All the

    investment risks cannot be reduced. What the investment

    plans try to do is to create a pool of investors so that they can

    get the advantage of large funds, diversified investments,

    professional management and better returns. Investment plans

    can be designed to protect the policyholder against the market

    fluctuations. However all policyholders cannot be protected at

    the same time against market fluctuations. It is common to

    allow the protection to a small group of policyholders at any

    given point of time. One of the objectives of the investment

    type of plans is to give a good return to the policyholder.

    When risk covers are integrated with the investment plans the

    cost of the risk covers reduce the returns to the policyholders.

    To avoid the risk cover costs the plans do not offer huge risk

    covers. Hence in these type of plans, premium paid by

    policyholder is almost equal to the sum assured.

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    The premium under the plans mainly consists of investment. It

    would not be correct to compare this category of plans on the

    basis of the

    sum assured and the premium paid. In case a higher premium

    is collected under the plan, the company would be in a better

    position to pay a bigger amount on maturity/death. A better

    way of comparison would be to compare what the client pays

    and what he would get under the plans. At the time of selling

    unfortunately you would not be able to show to the client as to

    what he would get under his plan. Illustrations and past

    bonuses are something you can use to convince the client. The

    company background and the philosophy of the company can

    also be used to convince the client.

    Life insurance investment plans are designed for long-term

    investments. It is not cost effective for a life insurance

    company to design a short-term investment plan. It is therefore

    usual for these types of plans to have a term of 10 years and

    above. It is important to make the client understand that he is

    entering into a long-term investment when he purchases and

    investment plan form a life insurance company.

    This plan is useful when the client is looking for investment for

    a long term financial needs which requires investment of

    money for a long term.

    The investment plan can be designed as a with-profits contract

    or a unit linked contract. In a with profits contract the returns

    are smoothened while under the unit linked contract the

    returns to the

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    client depend on the movement of the Net Asset Values (NAVs)

    of the units purchased.

    The functioning of a with-profits investment plan can be

    explained with the following diagram:

    Fig 2: The policyholder pays the premium, which is invested by

    the insurance company. The returns are distributed to the

    policyholder by means of bonus mechanism, which tries to

    achieve a smoothening of the returns.

    The Single Premium Whole of Life Insurance Plan (SPWLIP) of

    HDFC Standard life falls in this category of products.

    Pension PlansPension Plans are designed to provide pension. With the

    interest rates fluctuating and the increase in longevity the

    interest in the pension products has been growing in the recent

    past. Life pensions provide

    an income till death and this is attractive in the above

    mentioned scenario.

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    Sum Assured plus bonus on death/maturity

    Investment Returns

    ExpensesPremium

    Investments

    With Profits Fund

    Policyholder

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    The Indian society has been moving from the joint family

    system to the nuclear family system. There is also no form of

    social security schemes, which provide an income in the old

    age. It is therefore important that all individuals think about

    their retirement and save for an income in the old age. Pension

    Plans help the client to build the pension fund, which is

    earmarked, to provide for the pensions and pay the pensions

    on the chosen retirement date.

    Pension Plans can be further classified into the following two

    categories:

    1. Deferred Pension Plans These plans help the client build

    the pension fund during his earning years and convert the

    fund into pensions on the chosen retirement date.

    2. Immediate Pension Plans These plans pay a pension

    immediately after the lump sum purchase price is paid to

    the insurance company.

    The deferred pension plan has two parts. In the first part the

    savings of the policyholder is accumulated to create a fund for

    the purchase of a pension on the chosen date. This

    accumulation can be offered through a with-profits fund or

    through the unit linked mechanism.

    In the second part the fund is used to purchase an annuity

    chosen by the policyholder. There are various immediate

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    annuities, which are available and the client should choose

    one, which suits him the best.

    The choice of the annuities is therefore given to the client just

    before the annuity starts.

    The aim of a deferred pension plan is to provide a good annuity

    to the client. Risk covers are therefore not built in the plan. This

    is to ensure that the cost of the risk cover does not reduce the

    amount available for pension.

    The deferred pension plan works like a savings plans with the

    difference that the amount at the end of the contract is paid in

    the form of pension. In the event of death before the pension

    starts the premium is returned with interest.

    The figure below helps to understand how the pension policy

    works:

    Fig 3: The policyholder pays the premium, which is invested by

    the insurance company. The returns are distributed to the

    37

    Sum Assured plus bonus used to purchase

    annuity at the end of the term. In event of

    death during the term of the contract the

    premium is returned with interest.

    Investment Returns

    ExpensesPremium

    Investments

    With Profits Fund

    Policyholder

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    policyholder by means of bonus mechanism, which tries to

    achieve a smoothening

    of the returns. On the chosen date of retirement the fund is

    used to purchase an annuity. In the event of death of the life

    assured during the term the premiums are returned with

    interest.

    HDFC Standard Life launched the following plans in this

    category:

    1. Personal Pension Plan (with profits)

    2. Unit Linked Pension Plan

    Savings Plans

    The savings plans are designed to help a person save for a

    long-term event. Long-term savings have inherent un-certainties. Besides long term savings instrument are not

    available in the market. The savings plans aims to provide a

    solution to the client in this area with the benefit of life

    insurance.

    It is important to note that the insurance cover offered is on the

    savings. While purchasing the plan that the policyholder has asavings target in mind. The plan aims to protect this target in

    the event of the death of the life assured. In the event of the

    death of the life assured during the term, in addition to the

    amount saved the amount, which could not be saved is also

    paid to the beneficiary.

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    The premium paid by the policyholder consists of the savings.

    The risk cover cost on the savings forms a very small portion of

    the

    premium. The effectively means that the premium paid by the

    policyholder would determine the maturity amount that the

    policyholder would ultimately get.

    Savings plans offer the clients a good vehicle to build savings

    for a long-term financial need. The earlier the client starts a

    savings plan the lesser he would have to contribute as his

    savings would grow bigger due to the effect of compound

    interest

    Savings plans have a risk element, which needs to be

    underwritten to ensure that the death claims are controlled. In

    case a company is very liberal in granting the covers the

    chances are that the policyholders who survive would get a

    lower maturity benefits. Maturity benefits can be enhanced by

    a strict control on the claims and the expenses.

    The following diagram can explain the working of the savings

    plan.

    39

    Sum Assured plus bonus on death/maturity

    Investment Returns

    ExpensesPremium

    Investments

    With Profits Fund

    Policyholder

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    Fig 4: The policyholder pays the premium, which is invested by

    the insurance company. The returns are distributed to the

    policyholder

    by means of bonus mechanism, which tries to achieve a

    smoothening of the returns.

    Savings Plans can be offered as a with-profits plan or a unit

    linked plan. A with profits fund aims to smoothen the returns to

    the policyholder using the bonus mechanism while the returns

    to the policyholder under a unit linked plan depends on the

    movement of the unit prices.

    HDFC Standard Life offers the followingsavings plans:

    1. Endowment Assurance Plan (with profits)

    2. Money Back Plans (with profits)

    3. Childrens Plan (with profits)

    4. Unit Linked Endowment Plan

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    PRODUCTS: AT A GLANCE

    1. Endowment Assurance Plan

    Savings for a better tomorrow

    Introduction

    The Endowment Assurance Plan is a with profits savings

    contract which aims to give good maturity values to the client

    by investing the funds as per the IRDA guidelines and reducing

    claims and costs. The aim of the plan is to pay good maturity

    values so that the savings objectives of the policyholders are

    met.

    Need for the Plan

    The Endowment Assurance Plan is designed to provide a

    solution to the long term financial needs. It is often felt that

    people save only when their income is more than their

    expenses. To put it bluntly if a person can earn more than what

    he can spend he can save. In reality this is not the situation as

    one finds that it is impossible to save with the current level of

    expenses. Why does this happen?

    Expenses are a function of our needs, which arise due to our

    wants. We all know that the wants of a human being are

    unlimited.

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    Consequently the needs keep on increasing and often increase

    at a rate higher than the rate of growth of income. Income on

    the other

    hand is limited and often grows at a much lower rate than the

    needs. Consequently it is difficult to save.

    There are various savings options available in the market;

    however most of the options are short-term or medium term.

    Life Insurance savings plans are a better choice as in addition

    to providing the vehicle to save for long term the plans also

    offer insurance on the savings. Income does not increase with

    every requirement for finance. Childrens education, marriage,

    housing etc. require lump sum amounts. In case any person

    has a responsibility to spend on these kinds of long-termevents, he would have a need for the product.

    Features of the Endowment Assurance Plan

    The following are the features of the plan:

    1. Benefits :a) Death Benefits: In the event of death of the life

    assured during the term of the contract, and

    provided all the premiums are paid till the time of the

    death of the life assured, the sum assured, together

    with reversionary bonus and the terminal bonuses (if

    any) would be paid to the beneficiary. The policywould terminate on payment of the death benefit.

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    b) Maturity Benefits: On survival of the life assured tillthe date of maturity, and subject payment of all

    premiums, the policyholder would be paid the sum

    assured, together with the reversionary bonuses and

    terminal bonus.

    c) Paid-up Benefits: In case the policyholder

    discontinues payment of premium after the

    premiums are paid for at least three years, the policy

    would be reduced to a paid-up policy. The reduced

    paid-up benefits are payable on death of the life

    assured during the term, or survival of he life

    assured till the date of maturity, whichever is earlier.

    d) Surrender Benefits: The policyholder can surrender

    the policy at any time. In case the policyholder

    chooses to surrender the policy before the payment

    of three years premium the surrender value would be

    equal to zero and nothing would be payable. In case

    the policyholder chooses to surrender after threeyears, he would be entitled for a surrender value.

    2. Frequency of premium payment:

    The policyholder can choose yearly, half-yearly or

    quarterly mode of payment, as he desire. The frequency

    of premium payment can be altered during the term of

    the contract.

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    3. Days of grace :The premium is payable in advance and should be paid

    within the days of grace. The days of grace allowed under

    the plan are 15 days from the due date of premium. In

    case the days of grace end on a holiday then the premium

    has to be paid on the next working day.

    4. Lapsation:In the event the premium is not paid within the days of

    grace the policy lapses. The policy would be automatically

    reduced to a paid up policy in case premiums have been

    paid for at least three years. In case premiums are not

    paid for three years the policy would lapse without value.

    A lapsed policy can be reinstated within one year from the

    date of lapse only.

    5. Minimum premium:

    The following are the minimum premium conditions under

    the Endowment Assurance Plan.

    Annual mode Rs. 1800

    Half yearly mode Rs. 1000

    Quarterly mode Rs. 550

    There is no condition of maximum premium.

    6. Other conditions:

    Minimum Term 10 years

    Maximum Term 30 years

    Minimum Age at Entry 12 years

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    Maximum Age at Entry 60 years

    Maximum Maturity Age 75 years

    The policyholder has the choice to choose any term

    between 10 to 30 years, subject to the maximum maturity

    age. In case the policy is taken on the life of a minor then

    the legal guardian of the minor would have to propose the

    insurance on behalf of the

    minor. The policy would automatically vest in the life

    assured when he attains the age of majority.

    7. Policy loans:

    Policy loans would be available under the plan once the

    policy acquires a surrender value. The policy loans would

    be to the extent of 90% of the surrender value. The

    company would quote the terms and conditions of the

    policy loans at the time of granting the loans and the

    same would vary from time to time.

    8. Life cover basis:

    The endowment assurance plan can be offered on a single

    life basis or as joint life first claim basis. When the policy

    is offered on a joint life basis the death claim would be

    paid on the death of any one of the lives assured and the

    policy would terminate.

    9. Tax benefits:

    The premium paid under the plan qualifies for tax rebate

    under section 88 of the Income Tax Act 1961. The claim

    benefits would also not be taxable as per section 1010 D

    of the Income Tax Act 1961.The plan is also approved

    under the provisions of section 80 DD of the Income Tax

    Act 1961.

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    2. Money Back Plan

    Plan with periodic survival benefits

    Introduction

    The Money Back Plan is a with profits savings contract which in

    addition to the payment of periodic survival benefits aims to

    give good maturity values to the client by investing of funds as

    per the IRDA guidelines and reducing claims and costs. The aim

    of the plan is to pay periodic survival benefits and build good

    maturity values so that the short term, medium term and long-

    term savings objectives of the policyholders are met.

    The net returns to the policyholders at the time of maturity

    would depend on the investment and cost experience during

    the term of the contract.

    Need for the Plan

    The Money Back Plan is designed to provide a solution for the

    short-term, medium term and long term financial needs. It is

    therefore important to understand the financial needs before

    suggesting the plan as a solution.

    Since people have some short term and medium term and

    medium term financial goals like providing for a vacation,

    purchasing of a

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    luxury item or house renovations etc, they require money

    periodically in short intervals to meet these goals.

    The Money Back Plan is designed to provide money periodically

    so that the same can be used for such requirements. The

    added advantage of the Money Back Plan is that the risk cover

    keeps on adjusting during the term of the contract and the

    policyholder is assured payment of the full sum assured

    together with the bonuses irrespective of the survival benefits

    paid on death of the life assured during the term.

    Features of the Money Back Plan

    The following are the features of the plan:

    1. Benefits :

    a. Death Benefits: In the event of death of the life

    assured during the term of the contract, and

    provided all the premiums are paid till the time of the

    death of the life assured, the sum assured, together

    with reversionary bonus and the terminal bonuses (if

    any) would be paid to the beneficiary.

    b. Survival Benefits: Survival benefits are paid at the

    end of every fifth year on survival of the life assured.

    The rates of survival benefits are given below. The

    policy would continue after payment of the survival

    benefit.

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    c. Surv

    c. Maturity Benefits: On survival of the life assured till

    the date of maturity, and subject payment of all

    premiums, the policyholder would be paid the sum

    assured, together with the reversionary bonuses and

    terminal bonus (if any) less all survival benefits

    paid during the term of the contract. The policywould terminate on payment of the maturity benefit.

    d. Paid-up Benefits: In case the policyholder

    discontinues payment of premium after the

    premiums are paid for at least three years, the policy

    would be reduced to a paid-up policy. The reduced

    paid-up benefits are payable on death of the lifeassured during the term.

    Number of years from the policy

    commencement date

    Policy

    Term 5 10 15 20 25

    10 40%

    15 30% 30%

    20 25% 25% 25%

    25 20% 20% 20% 20%

    30 15% 15% 15% 15% 15%

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    e. Surrender Benefits: The policyholder can surrender

    the policy at any time. In case the policyholder

    chooses to surrender the policy before the payment

    of three years

    premium the surrender value would be equal to zero

    and nothing would be payable.

    2. Frequency of premium payment:

    The policyholder can choose yearly, half-yearly or

    quarterly mode of payment, as he desire. The frequency

    of premium payment can be altered during the term of

    the contract.

    3. Days of grace:The premium is payable in advance and should be paid

    within the days of grace. The days of grace allowed under

    the plan are 15 days from the due date of premium. In

    case the days of grace end on a holiday then the premium

    has to be paid on the next working day.

    4. Lapsation:

    In the event the premium is not paid within the days of

    grace the policy lapses. The policy would be automatically

    reduced to a paid up policy in case premiums have been

    paid for at least three years. In case premiums are not

    paid for three years the policy would lapse without value.

    A lapsed policy can be reinstated within one year from the

    date of lapse only.

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    5. Minimum premium:

    The following are the minimum premium conditions under

    the Money Back Plan.

    Annual mode Rs. 1800

    Half yearly mode Rs. 1000

    Quarterly mode Rs. 550

    There is no condition of maximum premium.

    6. Other conditions:

    Minimum Term 10 years

    Maximum Term 30 years

    Minimum Age at Entry 12 years

    Maximum Age at Entry 60 years

    Maximum Maturity Age 75 years

    The policyholder has the choice to choose any term

    between 10 to 30 years, subject to the maximum maturity

    age. In case the policy is taken on the life of a minor then

    the legal guardian of the minor would have to propose the

    insurance on behalf of the minor. The policy would

    automatically vest in the life assured when he attains the

    age of majority.

    7. Policy loans:

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    Policy loans would be available under the plan once the

    policy acquires a surrender value. The policy loans would

    be to the extent of 90% of the surrender value. The

    company would quote the terms and conditions of the

    policy loans at the time of granting the loans and the

    same would vary from time to time.

    8. Life cover basis:

    The Money Back Plan can be offered on a single life basis

    or as joint life first claim basis. When the policy is offered

    on a joint life basis the death claim would be paid on the

    death of any one of the lives assured and the policy would

    terminate.

    9. Tax benefits:

    The premium paid under the plan qualifies for tax rebate

    under section 88 of the Income Tax Act 1961. The claim

    benefits would also not be taxable as per section 1010 D

    of the Income Tax Act 1961.

    The plan is also approved under the provisions of section

    80 DD of the Income Tax Act 1961.

    3. Childrens PlanPlan designed for the benefit of children

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    Introduction

    The Childrens Plan is a with-profits savings contract designed

    for the benefit of the child. The plan therefore has a provision

    for a beneficiary, which can be the child, and all benefits under

    the plan would be paid to the child. The funds generated under

    the plan are invested as per the IRDA guidelines.The net

    returns would depend on our investment and cost experience

    during the term of the contract

    Need for the Plan

    Most parents feel that it is their responsibility to provide the

    best for their children. In addition to the physical and emotional

    wants children also need to be provided for financially. There

    are two types of financial needs of the child:

    I. Short term financial needs for food, clothing shelter

    and education. This need is mostly met from the

    income of the parent

    II. Long term financial need for higher education,

    marriage and start in life. The alternatives for this

    are either to save or raise loans.

    In the event of an early death of the parent the child become

    dependent of one of the close relative. To ensure that the child

    would52

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    be taken care even after such an eventuality the parent can

    look at providing an income as well as lump sum amounts for

    the benefit of the child. The Childrens Plan is designed to help

    the parent in planning for the above financial needs of the

    child.

    All the arguments on the need to save and savings being a

    better option than raising a loan are applicable while selling the

    Childrens Plan.

    Features of the Childrens Plan

    The following are the features of the plan:

    1. Benefits:

    a) Death Benefit: Under this option on death of the life

    assured during the term of the policy, provided the

    premium is paid till the date of death; no amount

    would be immediately payable. The future premiums

    would be waived and at maturity date of the policy

    the full sum assured with the reversionary bonuses

    and terminal bonus (if any) would be payable to the

    beneficiary. The policy would participate in the

    bonuses till the date of maturity. The policy would

    terminate on the payment to beneficiary.

    b) Accelerated Benefit: Under this option on death of

    the life assured during the tem of the policy,

    provided the premium is paid till the date of death.

    c) would be payable immediately to the beneficiary and

    the policy would terminate.

    d) Double Benefits: Under this option on death of the

    life assured during the term of the policy, provided

    the premium is paid till the date of death; one sum

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    assured would be paid to the beneficiary

    immediately. The future

    premiums would be waived and at maturity date of the policy

    the full sum assured with the reversionary bonus and terminal

    bonus (if any) would be payable to the beneficiary. The policy

    would terminate on payment of the benefit on the date of

    maturity

    e) Maturity Benefits: In the event of survival of the life

    assured during the term of the contract, and

    provided all the premiums are paid, the sum assured,

    together with the reversionary bonuses and the

    terminal bonuses (if any) would be paid to the

    beneficiary. The policy would terminate on payment

    of the maturity benefit.

    f) Paid-up Benefits: In case the policyholder

    discontinues payment of premium after the

    premiums are paid for at least three years, the policy

    would be reduced to a paid-up policy. If the

    Childrens Plan is made paid up, a table of

    adjustment factors will be used to adjust the policys

    basic sum assured to a paid up value.

    g) Surrender Benefits: The policyholder can surrender

    the policy at any time. In case the policyholder

    chooses to surrender the policy before the payment

    of three years premium the surrender value would be

    equal to zero and nothing would be payable. In case

    the policyholder

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    chooses to surrender after three years, he would be

    entitled for a surrender value.

    2. Frequency of premium payment:

    The policyholder can choose yearly, half-yearly or

    quarterly mode of payment, as he desire. The frequency

    of premium payment can be altered during the term of

    the contract.

    3. Days of grace:

    The premium is payable in advance and should be paid

    within the days of grace. The days of grace allowed under

    the plan are 15 days from the due date of premium. In

    case the days of grace end on a holiday then the premium

    has to be paid on the next working day.

    4. Lapsation:

    In the event the premium is not paid within the days of

    grace the policy lapses. The policy would be automatically

    reduced to a paid up policy in case premiums have been

    paid for at least

    three years. In case premiums are not paid for three years

    the policy would lapse without value.

    A lapsed policy can be reinstated within one year from the

    date of lapse only.

    5. Minimum premium:

    The following are the minimum premium conditions under

    the Childrens Plan.

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    Annual mode Rs. 1800

    Half yearly mode Rs. 1000

    Quarterly mode Rs. 550

    There is no condition of maximum premium.

    6. Other conditions:

    Minimum Term 10 years

    Maximum Term 25 years

    Minimum Age at Entry 18 years

    Maximum Age at Entry 60 years

    Maximum Maturity Age 75 years

    The policyholder has the choice to choose any term

    between 10 to 25 years, subject to the maximum maturity

    age. In case the policy is taken on the life of a minor then

    the legal guardian of

    the minor would have to propose the insurance on behalf

    of the minor.

    7. Policy loans:

    Policy loans would not be available under the plan.

    8. Life cover basis:

    The Childrens Plan is to be sold on the life of the parent

    with the child as the beneficiary. The plan is not offered

    on a joint life basis.

    9. Tax benefits:

    The premium paid under the plan qualifies for tax rebate

    under section 88 of the Income Tax Act 1961. The claim

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    benefits would also not be taxable as per section 1010 D

    of the Income Tax Act 1961.

    The plan is also approved under the provisions of section

    80 DD of the Income Tax Act 1961.

    4.Term Assurance Plan

    Protection of Income

    Introduction

    The Term Assurance Plan is a without profits protection

    contract designed to protect the income earning capacity of

    the life assured. The present earning capacity of the client

    therefore forms the basis of the insurance

    Need for the Plan

    Uncertainty is a part of life. In the event of death of the

    breadwinner the dependents are put to a lot of financial

    difficulty as they lose the source of income. The problem is

    compounded in case the family does not have savings to rely

    on. In case a person has dependents and also does not have

    savings on which the family can rely on in the event of his

    death, he needs to protect his income for the benefit of

    the family. Term Assurance Plan is designed to offer the

    protection of the income at the least possible cost.

    Term Assurance Plan can also be used to cover liabilities so

    that in the event of death the family receives a lump sum

    amount so that liabilities are paid off. Term Assurance is an

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    insurance of income and hence the existence of liabilities is not

    the basis of granting the insurance.

    Features of the Term Assurance Plan

    The following are the features of the plan:

    1. Benefits:

    a) Death Benefits: Provided the policy is in force in the

    event of death of the life assured during the term of

    the contract

    b) the sum assured is paid.

    Benefits on expiry of the cover: On expiry of the cover

    nothing is payable as Term Assurance is designed forprotection only.

    c) Paid up Benefits: There are no paid up benefits under

    this plan.

    d) Surrender Benefits: There are no surrender benefits

    under this plan.

    2. Frequency of premium payment:

    The policyholder can choose to pay by a single premium

    or yearly, half-yearly or quarterly mode of payment. The

    frequency of premium payment can be altered during the

    term of the contract. Please note that a regular premium

    policy cannot be changed to a single premium mode

    during the term of the contract.

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    3. Days of grace:

    The premium is payable in advance and should be paid

    within the days of grace. The days of grace allowed under

    the plan are 15 days from the due date of premium.

    4. Lapsation:

    In the event the premium is not paid within the days of

    grace the policy lapses. A lapsed policy can be reinstated

    within one year from the date of lapse only

    5. Minimum premium:

    The following are the minimum premium conditions under

    the Term Assurance Plan.

    Single Premium Rs. 2000

    Annual mode Rs. 1500

    Half yearly mode Rs. 800

    Quarterly mode Rs. 450

    There is no condition of maximum premium.

    6. Other conditions:

    Regular Premium Single Premium

    Minimum Term 5 years 2 years

    Maximum Term 30 years 15 years

    Minimum Age at Entry 18 years 18 years

    Maximum Age at Entry 60 years 60 years

    Maximum Maturity Age 65 years 65 years

    7. Policy loans:Policy loans would not be available under the plan.

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    8. Life cover basis:

    The Term Assurance Plan can be sold on a single life or

    joint life first death basis.

    9. Tax benefits:

    The premium paid under the plan qualifies for tax rebate

    under section 88 of the Income Tax Act 1961. The claim

    benefits would

    also not be taxable as per section 1010 D of the Income

    Tax Act 1961.

    10. Special Rates for Women:

    Since women have a lesser mortality rate than men for

    the same age, the premium rate charged fro women

    would be the rate applicable to men three years younger.

    5. Loan Cover Term Assurance PlanProtection of Loans

    Introduction

    The Loan Cover Term Assurance Plan is a without profits

    decreasing cover protection contract designed to protect the

    outstanding loans of the life assured. The plan is designed to

    cover loans however the plan will be granted only in case the

    client has sufficient income to back the insurance.

    Need for the Plan

    Uncertainty is a part of life. In the event of death of the

    breadwinner the dependents are put to a lot of financial

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    difficulty as they lose the source of income. The problem is

    compounded in case there are outstanding loans. The Loan

    Cover Term Assurance Plan is designed to cover outstanding

    loans at the least possible cost.

    Features of the Loan Cover Term Assurance Plan

    The following are the features of the plan:

    1. Benefits:

    a) Death Benefits: Provided the policy is in force in the

    event of death of the life assured during the term of the

    contract the sum assured is paid.

    b) Benefits on expiry of the cover: On expiry of the

    cover nothing is payable as the Loan Cover Term

    Assurance is designed for protection only.

    c) Paid up Benefits: There are no paid up benefits under

    this plan.

    d) Surrender Benefits: There are no surrender benefits

    under this plan.

    2. Frequency of premium payment:

    The policyholder can choose to pay by a single premium

    or yearly, half-yearly or quarterly mode of payment. The

    frequency of premium payment can be altered during the

    term of the contract.

    3. Days of grace:

    The premium is payable in advance and should be paid

    within the days of grace. The days of grace allowed underthe plan are 15 days from the due date of premium.

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    In case the days of grace end on a holiday then the

    premium has to be paid on the next working day.

    4. Lapsation:

    In the event the premium is not paid within the days of

    grace the policy lapses. A lapsed policy can be reinstated

    within one year from the date of lapse only.

    5. Minimum premium:

    The following are the minimum premium conditions under

    the Loan Cover Term Assurance Plan.

    Single Premium Rs. 2000

    Annual mode Rs. 1500

    Half yearly mode Rs. 800

    Quarterly mode Rs. 450

    There is no condition of maximum premium.

    6. Other conditions:

    Regular Premium Single

    Premium

    Minimum Term 5 years 2

    years

    Maximum Term 30 years 15

    years

    Minimum Age at Entry 18 years 18 years

    Maximum Age at Entry 60 years 60 years

    Maximum Maturity Age 65 years 65 years

    7. Policy loans:

    Policy loans would not be available under the plan.

    8. Life cover basis:

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    The Term Assurance Plan can be sold on a single life or

    joint life first death basis.

    9. Tax benefits:

    The premium paid under the plan qualifies for tax rebate

    under section 88 of the Income Tax Act 1961. The claim

    benefits would also not be taxable as per section 1010 D

    of the Income Tax Act 1961.

    10.Special Rates for Women:

    Since women have a lesser mortality rate than men for

    the same age, the premium rate charged fro women

    would be the rate applicable to men three years younger.

    Important

    Although the plan is named as Loan Cover Term Assurance

    Plan the plan is basically a decreasing cover term assurance.

    The plan is not linked to a loan and the client can choose to

    purchase this plan even in case he does not have a loan. The

    sum assured would decrease at a predetermined rate and is

    not linked to the decrease in the loan amount. Care has been

    taken to ensure that the sum assured would be sufficient to

    pay most of the loans. The plan does not guarantee

    payment of the outstanding loan. It is important that the client

    compares the outstanding loan amount with the rate of

    decrease of the sum assured and chooses an appropriate

    cover.

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    6. Single Premium Whole of Life Insurance Plan

    Plan designed to give long-term real growth

    Introduction

    The Single Premium Whole of Life Insurance Plan is a with

    profits investment contract which aims to give long tem real

    growth to the client by investing the funds as per the IRDA

    guidelines and reducing claims and costs. The aim of the plan

    is to generate long term real growth, providing guarantees at

    specific times during the term of the condition

    Need for the Plan

    The Single Premium Whole of Life Insurance Plan is designed to

    help the client in long-term investment. It is therefore

    important to understand the problems associated with

    investments to sell the plan better.

    However all investment is associated with risk. The higher the

    risk one takes, the better the chances of getting a better

    return. Investment is all about taking risks

    Various investment instruments are available in the market and

    the client has to choose from the investment option available.

    This investment instruments are designed to meet short-term,

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    medium-term and long-term objectives. If an instrument is

    designed for a short term the same is not suitable for achieving

    a long term objectives. This is because the instrument would

    terminate in the short term and the client would be exposed to

    reinvestment risks. Long-term investments designed to provide

    real growth is a solution to the long-term needs.

    The client can choose to invest directly where the risks are high

    and the potential of a higher return also exists. However he

    would have the disadvantage of being a small investor, who

    does not have the expertise in the market, does not have large

    funds and is not able to diversify. The mutual funds help the

    client in this area and pool the investment of a group of small

    investors providing them with expertise in investment,

    diversification and better returns.

    However investment in mutual fund requires a strategy and the

    returns depend on the time of entry and exit from the fund.

    Two investors may make different kinds of return due to the

    different strategies they follow. The Single Premium Whole of

    Life Insurance Plan is designed to remove this problem of the

    investors by giving insurance in the form of guarantees on

    death and at specific time

    intervals so that the returns at these guaranteed periods do not

    depend on the market conditions.

    These guarantees in long-term investment are very valuable

    and since the product is a whole of life one, the client can

    continue with the investment till death.

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    Features of the Single Premium Whole of Life

    Insurance Plan

    The following are the features of the plan:

    1. Benefits:

    a) Death Benefits: In the event of death of the life

    assured during the term of the contract, and

    provided all the premiums are paid till the time of the

    death of the life assured, the sum assured, together

    with the (compound) reversionary bonus and the

    terminal bonuses (if any) would be paid to the

    beneficiary. The policy would terminate on payment

    of the death benefit.

    b) Maturity Benefits: The Single Premium Whole of Life

    Insurance Plan is a whole life plan and therefore does

    not have a maturity date.

    c) Paid up Benefits: This is not applicable to the Single

    Premium Whole of Life Insurance Plan since the plan

    is a single premium plan.

    d) Minimum Guaranteed Surrender Benefits: On

    surrender of the policy after a period of three years

    from the date of

    e) commencement, there is and guarantee that the

    minimum surrender value would be equal to 50% of

    the premium paid, except in the four weeks

    immediately following the completion of the 10th

    policy year.

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    f) Special Surrender Benefits: The Company at its sole

    discretion may pay special surrender values higher

    than the guaranteed surrender values depending on

    the investment and expense experience of the

    company. The special surrender values would be

    paid after completion of the first six months from the

    date of commencement of the policy.

    2. Frequency of premium payment:

    The policyholder has to pay the premium by way of a

    single premium only. The single premium payable is equal

    to 95% of the sum assured chosen.

    3. Premium:

    The following are the premium conditions under the Single

    Premium Whole of Life Insurance Plan:

    Minimum Premium Rs. 23,750

    Maximum Premium Rs. 47,50,

    4. Other conditions:

    Minimum Sum Assured Rs. 25,000

    Maximum Sum Assured Rs. 50,00,000

    Minimum Age at Entry 18 yearsMaximum Age at Entry 70 years

    5. Policy loans:

    Policy loans would be available under the plan once the

    policy acquires a surrender value. The policy loans would

    be to the extent of 90% of the surrender value. The

    company would quote the terms and conditions of the

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    policy loans at the time of granting the loans and the

    same would vary from time to time.

    6. Life cover basis:

    The Single Premium Whole of Life Insurance Plan can be

    offered on a single life basis only.

    7. Tax Benefits:

    The Premium paid under the plan qualifies for tax rebateunder section 88 of the Income Tax Act 1961.

    The plan is also approved under the provisions of section

    80 DD of the Income Tax Act 1961

    7. Personal Pension Plan

    Savings for a better retirement

    Introduction

    The Personal Pension Plan is a with profits deferred pension

    contract which aims to give good pension benefits to the client

    by helping the client build a retirement fund. The aim of the

    plan is to build good fund values so that the client can enjoy abetter pension on retirement.

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    Need for the Plan

    Income in retirement is becoming more and more important.With the breakup of the joint family system and the increase in

    longevity, it is becoming more and more important to provide

    for retirement. The fall in the interest rates and the uncertainty

    prevailing in the market make pensions more attractive.

    Pension can provide a guaranteed income till death and hence

    there is a renewed interest in pension schemes in the recentyears.

    It is important that the person plans for his retirement. The

    planning should start early so that the person contributes

    lesser amounts and there is time for the fund to grow. For

    retirement there is only one

    option for the person and that is to save. One cannot raise a

    loan for retirement.

    There are various instruments of savings and investment,

    which the client can use to provide for his retirement. A

    deferred pension plan has the following advantages:

    I. The deferred pension plan can be issued for long terms so

    that the single instrument covers the retirement need of

    the client.

    II. The deferred pension plan automatically vests in the life

    assured on the date of vesting. This is an advantage as

    the likelihood that the fund would be used for some other

    purposes is minimized and fund would be used only for

    retirement.

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    III. Special tax benefits are available for investment in

    deferred pension plans.

    Features of the Personal Pension Plan

    The following are the features of the plan:

    1. Benefits:

    a) Death Benefits: In the event of death of the life

    assured during the term of the contract the following

    amount would be payable:

    i. In the event of the death of the life assured in

    the first year then 90% of the premium paid

    would be payable in case of single premium

    policies and 80% of the premium paid would be

    payable in case of regular premium policies.

    ii. In the event of the life assured after the first

    year

    Sum assured plus reversionary bonus

    attached would be payable under single

    premium policies.

    Lower of the sum assured plus

    reversionary bonus and return of

    premium paid with interest of 8% is

    payable, under regular premium policies.

    b) Benefits at Vesting: On the vesting date, provided

    the policy is in full force the Notional Cash Value

    (NCV) would be used to pay the following:

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    i. Cash lump sum to the extent permitted by the

    regulations at the time of vesting. The

    policyholder may choose either to take the cash

    lump sum or use the full NCV to purchase an

    annuity.

    ii. Purchase of an immediate annuity as per the

    choice of the policyholder. In case the

    policyholder has opted for the cash lump sum

    the balance NCV would be used to purchase the

    annuity. In case the policyholder has not opted

    for the cash lump sum

    iii. then the full NCV would be used to purchase the

    annuity.

    c) Paid up Benefits: In case the policyholder

    discontinues payment of premium after the

    premiums are paid for at least three years, the policy

    would be reduced to a paid-up policy. The reduced

    paid up benefits would form the Notional Cash Value

    on the date of vesting of the policy. The paid up

    policy will not participate in future bonuses.

    d) Surrender Benefits: The policyholder can surrender

    the policy at any time. In case the policyholder

    chooses to surrender the policy before the payment

    of three years premium the surrender value would be

    equal to zero and nothing would be payable. In case

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    the policyholder chooses to surrender after three

    years, he would be entitled for a surrender value.

    2. Frequency of premium payment:

    The policyholder can choose to pay single premium or

    regular premium by yearly, half-yearly or quarterly mode.

    The frequency of premium payment can be altered during

    the term of the contract.

    3. Days of grace:

    The premium is payable in advance and should be paid

    within the days of grace. The days of grace allowed under

    the plan are 15 days from the due date of premium. In

    case the days of grace

    end on a holiday then the premium has to be paid on the

    next working day.

    4. Lapsation:

    In the event the premium is not paid within the days of

    grace the policy lapses. The policy would be automatically

    reduced to a paid up policy in case premiums have been

    paid for at least three years. In case premiums are not

    paid for three years the policy would lapse without value.

    A lapsed policy can be reinstated within one year from thedate of lapse only.

    5. Minimum premium:

    The following are the minimum premium conditions under

    the Personal Pension Plan.

    Single Premium Rs. 25000

    Annual mode Rs. 2400

    Half yearly mode Rs. 1300

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    Quarterly mode Rs. 700

    6. Maximum premium:

    The following are the maximum premium conditions under

    the Personal Pension Plan.

    Single Premium Rs. 50,00,000

    Annual mode Rs. 50,00,000

    Half yearly mode Rs. 25,00,000

    Quarterly mode Rs. 12,50,000

    7. Other conditions:

    Minimum Term 10 years

    Maximum Term 40 years

    Minimum Age at Entry 18 years

    Maximum Age at Entry 60 years

    Minimum Vesting Age 50 years

    Maximum Vesting Age 70 years

    The policyholder has the choice to choose any term

    between 10 to 40 years, subject to the minimum and

    maximum vesting age.

    8. Policy loans:

    Policy loans would not be available under the plan.

    9. Life cover basis:

    The Personal Pension Plan can be offered on a single life

    basis only.

    10.Tax benefits:

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    The premium paid under the plan qualifies for tax

    deductions under section 80CCC of the Income Tax Act

    1961.

    The cash lump sum received at the date of vesting is tax

    free under section 1010a (iii) of the Income Tax Act 1961.

    Surrender value during the deferment period would be

    taxable as per section 80CCC of the Income Tax Act.

    Similarly pensions received after vesting would be taxable

    in the hands of the life assured.

    SWOT ANALYSIS

    74

    STRENGTH

    Country WideRecognition

    Need BaseAnalysis

    Same Standard

    Services in allBranches

    Fair Deal in allTransactions

    Customers CentricApproach

    Infrastructure

    WEEKNESS

    Frequent JobRotation

    Less number ofadvertisements

    Hidden Charges

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    FINDINGS:

    1. In HDFC SL I feel that Insurance sector is one of the most

    growing sectors among all sectors in India.

    2. I also find that HDFC Standard Lifes Traditional Plans arevery useful for a normal person.

    3.Jaipur is one of the most growing city and there is lot ofscope of insurance.

    4. Most of the people are aware of traditional plans.

    75

    OPPORTUNITY

    Scope in Jaipur asit is in thedeveloping phase

    Only 25% ofinsurable peoplehave anyinsurance

    Higher possibilityof growth in Indianshare Market

    THREAT

    LICs Brand Name

    People of Jaipurprefer short-terminvestment ratherthan in insurance

    Upcoming privateinsurancecompanies.

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    5. Electronic media has proved to be very beneficial for peopleto understand about the insurance.

    6.There is lot of opportunities for young and energetic peoplein HDFC SL to build there sound career.

    7. HDFC Standard Lifes traditional plans like children plan, oneof the most popular product of the company.

    CONCLUSION

    HDFC is the leading insurance service providers to public

    and private sector. HDFC Standard Life is the first private

    insurance company which got license in 2000 from IRDA.

    Life Insurance in India has a huge potential for growth.

    Statistics reveal that only 25% of the insurable population in

    India is insured. And those insured are in need of still higher

    insurance cover. The cover 100% growth displayed by

    private life insurers indicates this huge untapped potential.

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    Traditional plans like children plan gives invaluable support

    to your child, Term Assurance Plan gives