Targeted Inbound Marketing Strategies for Small Brands
Presented by:David Christopher
OPUBCO Digital Marketing Services
@davidmchris
Jsmith Photo http://bit.ly/1dZZoT9
@davidmchris
@davidmchrisJaudrius– http://bit.ly/1ccxe8Y
VI Branding – http://bit.ly/1c8JO3q
VI Branding – http://bit.ly/1c8JO3q
@davidmchris
• Connect with influencers• Learn from experts• Create a community• Establish our credibility
Mr.Elrod – http://bit.ly/1iKO15I
Mr.Elrod – http://bit.ly/1iKO15I
We need to sell 100+ tickets
@davidmchrisThefost – http://bit.ly/1p2R9dp
Pitching
@davidmchrisThefost – http://bit.ly/1p2R9dp
“Not a Blogging 101”
@davidmchrisThefost – http://bit.ly/1p2R9dp
“A lovingly curatedblogging and digital
influencer conference”
Google Keyword Planner – http://bit.ly/1et5ZBl
Local Keywords Avg. monthly searchesblog conference oklahoma 0okc blogging conference 0okc digital influencer conference 0oklahoma blogging conference 0oklahoma city blogging conference 0oklahoma city digital influencer conference 0oklahoma digital influencer conference 0okc social media conference 0oklahoma city social media conference 0oklahoma city creativity conference 0okc creativity conference 0oklahoma creativity conference 0oklahoma social media conference 0conference okc 0conference oklahoma city 0
@davidmchris
De Facto SEO
Amorph – http://bit.ly/1e0Bozu
Google Keyword Planner – http://bit.ly/1et5ZBl
Local Keywords Rank Feb-14blog conference oklahoma 1okc blogging conference 1okc digital influencer conference 1oklahoma blogging conference 1oklahoma city blogging conference 1oklahoma city digital influencer conference 1oklahoma digital influencer conference 1okc social media conference 3oklahoma city social media conference 3oklahoma city creativity conference 4okc creativity conference 5oklahoma creativity conference 6oklahoma social media conference 7conference okc 9conference oklahoma city 17
Moz – http://bit.ly/1hstx0I
Moz – http://bit.ly/1hstx0I
Moz – http://bit.ly/1hstx0I
Moz – http://bit.ly/McEGnF
“A user who watches… online video is twice as likely to convert and spends 9.1% more money on average.”
Moz – http://bit.ly/1hstx0I
Rich Snippet
Why?-Increase click through rate (CTR)
How?-Self hosted video (I recommend Wistia)-Video sitemap
@davidmchris
@davidmchris
@davidmchris
Moz – http://bit.ly/1hstx0I
Moz – http://bit.ly/1hstx0I
Moz – http://bit.ly/1hstx0I
Moz – http://bit.ly/1hstx0I
Moz – http://bit.ly/1hstx0I
Cumulative Followers
@davidmchris = 800
@ruthburr = 7,342@jennita = 22,642
@randfish = 174,642
@moz = 460,642
Moz – http://bit.ly/1hstx0I
Moz – http://bit.ly/1hstx0I
• More Expensive• Higher Quality• Local
Social Proofing
Blogging
1.Branding2. Profiles3. Reviews & Polls 4. Data-Driven
@davidmchris
@davidmchris
@davidmchris
Competitive Advantages
@davidmchris
Competitive Advantages
@davidmchris
State Your Competitive Advantages
• Learn from the best
• Hell of a deal
• Become part of a local community
Nearly 1/3 as many exits
@davidmchris
Blogging
1. Branding
2.Profiles3. Reviews & Polls 4. Data-Driven
@davidmchris
@davidmchris
@davidmchris
@davidmchris
Blogging
1. Branding2. Profiles3. Reviews & Polls 4. Data-Driven
@davidmchris
http://polldaddy.com/
Twitter Followers
@themuleokc 5,072
@urbanwineworks 2,191
@saintsokc 1,432
@empiresliceokc 1,611
@piejunkieokc 2,705
4,448 views
Google Keyword Planner – http://bit.ly/1et5ZBl
10 Relevant Domains:20-35 Domain Authority
Twitter Followers:14,700
Facebook Likes:9,310
Cost
• $30 per head x 10 = $300
Or
• Pitch to caterer too = $0
Blogging
1. Branding2. Profiles3. Reviews & Polls
4.Data-Driven
@davidmchris
Combined 80,000 Followers
Who follows the most Confluence speakers?
followerwonk.com
Combined 80,000 Followers
182 People Follow 4+ Confluence speakers
567 Pageviews
tailwindapp.com
479 Pageviews
Moz – http://bit.ly/1hstx0I
Speakers Blog About Confluence
Attendees Blog About Confluence
Earned Media / Syndication
• newsok.com• thelostogle.com
• oklahomacitysun.com• oklahomastar.com• lyncmigration.com• gotnewswire.com• siptrunkingreport.com• paper.li
Event Links
• yelp.com• zvents.com• foursquare.com• events.kfor.com• events.okcfox.com• kosu.org• localpages.com
• oklahomagazette.com• wherevent.com• pinvents.com• bloggymoms.com• savvypanda.com• oklahomacity.eventful.com• okmag.com
• 4,300 visits per month
Referrals Jan 2014
#confluencecon @casestudio
37 Selfies Tweeted
“#bestracehorsename @remingtonpark”
126 Tweeted Submissions
$1,000 prize
https://tagboard.com/confluencecon
https://tagboard.com/confluencecon
132 Tickets sold+32% over goal
Broke even… almost-$176
@davidmchris
• Connect with influencers• Learn from experts• Create a community• Establish our credibility
Growing Permission Assets
“Permission is like dating. You don't start by asking for the sale at first impression. You earn the right, over time, bit by bit.”
Seth Godin – http://bit.ly/1mDzXwe
Followers: 360Email Addresses: 152
343 Pageviews
Gage Skidmore - http://bit.ly/1cQa742
“A drop of honey catches more flies than a gallon of gall.”
- Abraham Lincoln
helpareporter.com
Sparktography – http://bit.ly/1fdZF6x
“Stick a fork in it”Matt Cutts
Sparktography – http://bit.ly/1fdZF6x
“I’m talking about guest blogging for
SEO purposes.”
semrush.com
WeMeantDemocracy – http://bit.ly/1fu77EV
“This is one of the most rewarding things I’ve ever done.”
- Tyler Roberts
“We’ve never worked so well as a team.”- Samaiyah Islam
How Did You Hear About Confluence?
• Poster• KOSU (NPR)• Print Advertising
• Twitter• Facebook
• News Website• Speaker Recommendation
Direct
Social Media
Referral
Ryan Groves - http://bit.ly/1cssQNz
wishforwater.com
“If belonging is at the core of how you change someone’s actions, How do you get people to feel like they belong?”
“You love on them.” wishforwater.com