Target Audience
ages of target markets 2-6 years would be shard viewing with an older family member
5-9 years would be watching the film more independently
8-13 years would start t watch films with friends and socialize with it
11-18 years would still be with friends and boyfriends and sometimes family
16- 35 years would be with couples, girls/boys night outs or family
The film Love Actually certificate rating is a 15, so its targeting at 16-35year olds because people would most want to watch it with therefriends, family or partner. Furthermore the target market will depend on thescene in the film, so the scene in this will be more adult scene with stronglanguage and maybe some violence
The film The Hangover certificate rating is a 15, so its targeting at thesame target audience as Love Actually as they’ll want to watch it with theirfriends, family or partners. Furthermore the target market will depend onthe scene in the film, so the scene in this will be more adult scene withstrong language and maybe some violence
The film Twilight certificate rating is a 12A, so this would be targetingmostly at 11-18 year olds as they’d be watching it with friends. Additionallythe target market will also be based on the scene in the film, but this filmwill be subtle with maybe some of strong language
gender of target marketMost films are usually targeted at a certain gender, either male
or female, its very hard for a film to be successful at having a
mixed audience.
The film The Hangover, which I recently looked in to and posted on my blog is successful with
both genders. This is because the genre of the film is comedy which attracts both female and
male. I believe most males can associate with it as the story line in about four average men.
Furthermore I think women are most attracted to it because they’ll be attracted to looking at
the men in the film.
The film love Actually, which I have also looked in to and posted on my blog further down is
more successful with the female gender, this is because the film is completely romantic and
about different type of love. On the other hand, the male gender might watch is with their
partners to be romantic.
The film Twilight, which I have again looked in to and posted on my blog is more successful
with the female gender which they were disappointed about as they aimed to successful with
both. I believe that its more popular with females because the two out of three of the
characters are played by attractive male who walk around the movie with there tops off which
will attract female genders more.
nationality The nationality can be important to a target audience as they could relate to
the culture in the film…
Nationality
Love Actually target audience’s nationality
would be mostly British as they use British
actors, British formal language, icons of Britain
for example the capital (London) to show across
the British culture which will attract the English audience
The Hangover target audiences nationality would be mostly at Americans as they use strong American accidents and
jokes which would be fully understood by Americans. Furthermore its mainly shot in Las Vegas which will be showing the American culture and life which Americans would want to watch. On the other hand, I believe most
nationality would want to watch this films Twilight’s target
audiences nationality would be a mixture
because it’s a popular genre and based on a
book which most people would want to go and
watch
ethnicity and social class
Love Actually The Hangover Twilight
..shows both a high,
middle and low class
and it shows the
relationship of falling
in love between the
classes and how
people in reality act
with each other. Many
social class’s are
shown through out the
film, for example
parents and children,
relationships and
friends.
..shows a middle
class/high class, it
also shows a higher
culture and very adult
like as they go to Las
Vegas
..shows a higher class
when viewing the life
style of the vampires
but because it’s a
supernatural based
films it doesn't’t have
mush social class or
culture
Reasons for target audiences viewing films
Recreation
Collection of films
Escapism enjoyment
information
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