Target Audience Research

What is Target Audience

• A target audience is a range of people a specific product appeals to, for example, if a company sells new diet programmes for men with heart disease, the target audience would be obviously men with heart disease, but also spouses of said man with heart disease.

Kerrang Target Audience

• Kerrang is a U.K music magazine and are published by Bauer Consumer Media. The magazine is sold weekly and it mainly focuses on general rock music and features artists like Linkin Park, Slipknot, 30 seconds to mars etc. Because of the artist featured the main audience are young adults (often aged between 20-30 years) since compared to most rock music there artist music is rather tame and not as hardcore as other bands like AC/DC or Disturbed. The magazine's name is quiet funny because it is onomatopoeic and refers to the sound made when playing a power chord on an electric guitar. Kerrang is very successful magazine since they sell an average of 41,125 units per month due to having very popular artist on the front cover and offering gig tickets and band posters inside.

Metal Hammer Target Audience

• Metal hammer is a U.K music magazine by Future Publishing. The magazine is sold monthly and mainly focuses on metal rock (or heavy metal) music and features artists like AC/DC, Disturbed, Led zeppelin etc. Because of the artist featured the main audience are young adults (often aged between 30-50 years) since most of there artist music are rather ‘hardcore’ and there music reflects their style and attitude. Metal Hammer is the U.K’s most successful rock music magazine with average sales of 41,777 and are doing better than both NME and Kerrang. The success of the magazine is due to having very popular artist on the front cover and offering CD’s inside the magazine. The internet has also helped make Metal Hammer very successful because it has help to increase their fan base which has increase sales for their hard copy and online magazine.

My Magazine• My magazine has a design similar to Kerrang, so

my target audience will be around the same area as Kerrang, such as middle ages men, or women (Mostly Men) who enjoy rock music between the ages of 20-30 years old.