111 TRISTAR TEAM EVENT
T5
Montag, 29. August 2011
TriStar Team Event
An innovative Idea for the sport of Triathlon
Take it from „Good“ to „ Great“
1000 Meter Swim > 100 km Cycling > 10 km Run
Montag, 29. August 2011
To create a sustainable
and well recognized
Team Events Mission
Introduce a new innovative TEAM event for the sport of Triathlon in 2012 by creating sustainable stories around Professional Athletes, Teams, Partners, Sponsors and Event destinations using the positive image produced and distributed via TV and Media for „one strong message“.
Vision
New FormatTriStar
World-class AthletesTeam Spirit
Cult
Montag, 29. August 2011
Introducing and marketing key events with destinations around the world and an annual final show down in the last Quarter of the year. World class Athletes and Age Group Athletes participating in a TEAM in this events together and creating a new image and philosophy for this sport.
Key points:
5 Athletes form one Team (Professionals and Amateurs)30 Teams limited to take part in the eventTV coverage of each race on a Pan European and US broadcasterNew distance (111) - Drafting allowed ( but in coordination with the ITU)
A new worldwide ranking system
Plan2012 Event Destination
Madrid (TEAM EVENT)
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TriStarTeam Event
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Destination. Casa de Campo, Madrid
Date. 11st – 13rd of May, 2012
Event Schedule.
11 MAY: Official Team Presentation & Energy Party
12 MAY: Team coaching and Raceday for 1st T5 TriStar T111 Madrid
13 MAY: Awards Ceremony and Star Night
Montag, 29. August 2011
The Event Facts
Making an individual Sport to a TEAM sportDistances: 1000m Swim - 100km Bike - 10km RunFirst Triathlon event featuring Teams to compete Professionals and Amateurs (open to anyone, no classification); it also can be a mixed Team out of Professionals and AmateursInfrastructure provided, which we know from the ProCycling Tour (TEAM support cars, Mechanics, Directors etc)Race will take part on complete closed roadsDrafting allowed BUT only among it´s own TEAM (no drafting off other TEAMS)4 Athletes of a TEAM need to finish to be ranked The Time of the 3rd Athlete of each TEAM will be the official Final Time for each TEAM
Take it from „Good“ to „ Great“
TriStar T5 short form T5
5 Athletes Team composed by 5 athletes
Mass start & Team Drafting
One Team - one uniform Team support cars
Professionals & Amateurs
Limitation of Teams (60 Teams) Male & Female Teams
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Montag, 29. August 2011
The Team Package. You enter the race with a team of 5 athletes.
Each member of the team receives a cycling kit and running shirt, branded with your team name and logos
Assistance cars will support the teams during the race. 1 car for 5 teams.
Mechanics will check your bikes the day before the race and will offer you bike service throughout the race. 1 mechanic for 5 teams.
Through radio communication you will be able to communicate during the race- with your teammates and your support car.
You will get your pre- race coaching and advise from experienced experts from triathlon and cycling- upfront and during the event
Your team and all members are presented on the TriStar T5 Madrid website and at the official team presentation event the day before the race
Moreover each member of the team receives the extras you already know from other TriStar races (athlete‘s present, swim caps etc.)
There‘s plenty of further options…see later.
5 times the fun
Team uniforms
Team support cars
Team mechanics
Team radio
Team coaching and Team directors
Team presentation
TriStar presents
More...
Montag, 29. August 2011
Who forms the best team in your club?
Build Your TEAMYou enjoy riding with your friends? Why not having the same fun and motivation in a race? Get 5 people together and have 5 times the fun!
Work as a team and feel like a PRO team.
Represent your team or club in the triathlon world.
And who are the best in your club…?
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Feel the new team spirit
your company?among your friends?
Montag, 29. August 2011
Brand visibility in an international premium event Looking to enforce the sportive mentality in your company?
Form a corporate team and profit from the various benefits.
Give an unique incentive to your employees and have an extraordinary team building!
Get your company presented through the website, race uniform and on site team presentation. Use this also for your corporate communication.
Why build your TEAM
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Compose your company teams
An unique incentive to your team!
Montag, 29. August 2011
T5 opens a new box of opportunities for sponsor presentation and activation
More media and event visibility than ever before- during the event, around the event and all year long
New possibilities of activation
link your brand to a fresh and innovative format and event
360°
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360°visibility and activation for
your brand
The Benefit>
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Montag, 29. August 2011
A total prize purse in each event distributed among the Teams. This prize purse will be distributed to Pro or Amateur Teams
A Prime prizes are distributed for the Event special Sections, like Mountain stage or Sprint stage along the race. The Primes will be split in 5 times and the Team has to finish the race to activate the Prime prizes.
Take it from „Good“ to „ Great“
TBA € total per Event
TBA € first place TBA € second place
TBA € third place
TBA € primes split in 5 times
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Prize Purse & theRanking
* the exact figure of the Prize purse will be announced beginning of 2012
Montag, 29. August 2011
Take it from „Good“ to „ Great“
Chris McCormack (AUS) Marcel Zamora (ESP)Lothar Leder (GER)
Oliver Marceau (CH)
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Professional Triathletes participating in a TEAM are center figures in this new approach, they will become spoke personalities and well known „heros“ with high marketing values and recognition potential. We will select very well our key players and cast age group athletes into those TEAMS in order to guarantee the visibility and potential to create a great „story“ around the series and athletes.This will result in a kind of „Cult“ status the athletes and the events will eventually draft into.
Finally our objective is to build our own Team and have our branded Team racing attached to a the LIVESTRONG charity in all the events. This will accelerate the activation and recognition multiply times as well raise awareness on the Foundation on top of the visibility on the Events.
Race with our Stars
Montag, 29. August 2011
Branding options of a TEAM
Branding
Take it from „Good“ to „ Great“
Event Branding
Team Branding
Tour Branding global (strategic)
Montag, 29. August 2011
Sponsor a team &
present your brand
Visibility and Activation
Basic Team Package (Standard)Visibility: Team name and Logo on team gear online team presentation on site team presentation
Sponsor Team PackageLink your brand with an innovative product and present your brand
Extra Services: Own support car and mechanic
Extra Visibility: basic package + Guaranteed event branding for T5 and
TriStar111 event at all race venues and official team presentation
Full branding of your support car Visibility in all T5 event print communication
Extra Activation: Cast your team via social media and your
website and get this transported through event website and social media and event newsletter
Expo booth at the Star&Co sports expo
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Montag, 29. August 2011
Link your brand with an innovative product and maximize your visibility.
Leave your footprint.
Extra Services
Individual coaching for the team and individual seminar
Individual team director
Extra Visibility options:
Intensive event branding with a status of an event sponsor
Star Events casts a team for sponsor with an ambassador as part of the team
Race documentation focused on your team
Volunteer and Staff branding
TV graphic branding
Visibility and Activation
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Sponsor a team and present your brand
Premium Sponsor Package
Montag, 29. August 2011
Star Production
Proven Operational and Commercialization Platform
„ Yes you can“
STAR PRODUCTION SARL
11 BIS RUE PRINCESSE ANTOINETTEMC - 98000 MONACO
fon: +377 93 50 29 11
email: [email protected]
Design/Photo: STAR PRODUCTION SARL / all rights reserved
copy right by Star Production sarl
Montag, 29. August 2011
„ TEAM UP„
T5
Montag, 29. August 2011
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