Storytelling with ContentBrands utilize new storytelling techniques with unbranded content that boosts advocacy and enthusiasm

Predictive Brand ExperiencesBrands take advantage of emerging technologies to anticipate customer needs to establish long-term brand loyalty

Location Based EngagementBrands increasingly deliver immersive experiences with location-based engagement and geo-fencing techniques.

Really Big DataBrands are gathering high volumes of consumer data, offering opportunities based on quantitative trends

Augmented RealityBrands' use of augmented reality is evolving to deliver better and more informed customer experiences

Higher Engagement Rates for Content

Consumers expect and rely on content-driven relationships with brands leading

to increased trust and loyalty

Taking Action on Personal PrivacyConsumers embrace a heightened

awareness about personal privacy based on the information they share online and with brands

Mobile DominationConsumers grow to expect real-time

contextual information on their mobile devices as they become the primary

platform for engagement

All Things WearableWearable and connected home technolo-

gies become more of a norm than a fad, and incorporate highly-powerful feedback

capabilities based on personal data

Countermeasures Against Emerging Technology

Consumers find their data to be more readily accessible at the touch of a button

and look toward countermeasures to ensure security and privacy

BRAND CONSUMER

BRANDS CONSUMERS&

S X S W 2 0 1 4

What’s Next For

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