#SXSWThe greatest week of my lifeIt was like 80% of the most important ppl in the world showed up2 generate tons of buzz for multiple brands, startups&startup buzz brand bandsI met so many influencersSo many early adoptersSo many buzzbandsSo many buzzblogsSo many buzzhumansHit up so many relevant partiesI have a friend who works for _______and who happens to know __________So we were able to get backstageand hit up a relevant VIP lounge that only had influencersI got VIP status at everything that I attendedGot tons of wristbandsJust wore a sleeveless shirt bc I basically already had a sleeve of wristbands
What is SXSW?
What is SXSW?Celebration of creativity & innovation across
Interactive, Film & Music
• 21 years of interactive
• 10 days (5 Interactive)
• 40,000 attendees
• 1,322 talks
• 2 M @mentions w/ 2B ‘social reach’
If Cannes is a celebration of the past, SXSW is a celebration of the future...
What was SXSW trend-wise?
2012
• Ambient location aware
• Curation
• Mobile 1st
• Social storytelling
2013
• Big data + context
• Distribution > Virality
• Creative collaboration
• Humanized tech
2014
• Paranoia -> Anonymity premium
• Currency alternatives
• Body/brain hacks/history
• Integrated interactive intuition
Ex. Secret App
"This is just hurtful without being helpful. It is invective without
accountability. It is the true nature of Secret at scale."
- Facebook executive Andrew Bosworth
"Anonymity on its own does not cause poor behavior. What
causes poor behavior online is lack of community standards." -
Clive Thompson, author.
Behavior change
Currency alternatives
“…it’s very obvious to all of us that cryptocurrencies are
inevitable…There’s a lot of value to it, (but) there’s a danger to it
not being regulated.” - Jared Cohen, Dir. Ideas, Google
Behavior change
“Data shows that new forms of peer-to-peer sharing…will double
in adoption over the next year.” – Jerimiah Owyang
Behavior change
“In the future we may be a different species – Tech-enable humans
with optimized brains.” – Anne Wojcicki
Ex. Jelly
“If we were going to create a search engine today, would we want to
search only the web? Or all the people we are connect to at any
given moment.” – Biz Stone
Ideation & Maker Culture
4D – VR Software - Oculus Rift3D-Printing for
commercialization/customization
What was SXSW?
2012
• Ambient location aware
• Curation
• Mobile 1st
• Social storytelling
2013
• Big data + context
• Distribution > Virality
• Creative collaboration
• Humanized tech
2014
• Paranoia -> Anonymity premium
• Currency alternatives
• Body/brain hacks/history
• Integrated interactive intuition