3. Brussels w affle vs. Sweet Belgian waffle Rectangle
Round
4. Brussels Waffle vs. Sweet Belgian waffle Brussels Waffle
Manufacturing
Prepared from a yeast-leavened batter
gives a light, crispy waffle
Consumption
Usually served as breakfast, topped with butter and various
syrups
5. Brussels Waffle vs. Sweet Belgian waffle Sweet Belgian
Waffle
History
The Lige waffle was invented by a cook of the prince-bishop of
Lige (Belgium) in the 18th century
It got its form in AD 1200 when a smith invented a new baking
tin
Looked like a honeycomb, he called it wafel (= waffle) because
waffle in French meant honeycomb
Now they are sold in numerous outlets all over the world, from
Europe over Asia to South America.
6. Sweet Belgian waffle
Form & taste
Smaller, sweeter and denser than "Belgian Waffles
The last-minute addition of thick sugar to the dough produces a
caramelized sugar coating
Consumption
Can be served warm & cold with toppings like fruits,
creams, and chocolate
7. Sweet Belgian waffle Versions
8. Business environment
Sweet Waffle market
totally new in America
the possibilities are countless
Research
on-the go consumption will continue to grow
increase from 126 billion in 2008 to 140 billion in 2010
9. Business environment
According to statistics, the usual three meals a day are no
longer standard procedure. Instead, Americans are now eating an
average of FOUR meals a day, the fourth being the Afternoon Snack.
Americans consume approximately $19 billion worth of chips,
pretzels and candy a year. Additionally, the current dietary trend
of everything in moderation, instead of abstinence, will only help
the snack market.
Research also shows that the snack and the candy market will
show up to a three percent increase each year , over the next four
years . So in 2010, the market will be worth about $24.2
billion!
Great opportunity for the Sweet Belgian Waffle!!
10. Business environment
Competitive advantages
sweet Belgian Waffle is a new product
differentiates from all its competitors
A new taste, a new smell, a new form and a new look
Theres nothing like our product on the American market
Youll have an Unique Selling Proposition!
11. Strategy 3 possibilities for consuming the Sweet Belgian
Waffle:
Cold
Shops defrost the waffles themselves and sell them cold to the
customer.
The waffles are defrosted the day before they are sold, and
have a shelf life of 12 days
Can be sold in super markets, hyper markets, price clubs,
Warm
The shops buy the frozen waffles, defrost the waffles the day
before they sell them, and warm them up for 30 seconds when the
customer orders them
Frozen
Specialty shops of only frozen food
Consumers can defrost, and warm the waffles them selves
12. Strategy
2 concepts of selling the waffles:
Brand name Sweet Belgian Waffle White Label The shops can put their
own label on the packaging
13. Conclusion
New product in a fairly new market
Numerous advantages
A real money-maker which will increase your sales
Act quickly and the competitive advantage will be yours!
14. Thank you for your interest in the Sweet Belgian
Waffle