Suzette the StudentBACKGROUND:
• Junior at University
• Working on a Bachelor's Degree
• Works in retail
• Lives with 3 roommatesDEMOGRAPHICS:
• Female
• 18-25
• $ 10,000 income
• SuburbanIDENTIFIERS:
• Fast-paced
• Uses cell phone for everything
• Always studying
Suzette the StudentGOALS:
• Pay rent on time
• Eat healthy foods
CHALLENGES:
• Saving money
• Finding inexpensive meals
HOW WE HELP:
• Offer meals that are low-priced
• Offer meals that are healthier
Suzette the StudentREAL QUOTES:
• “I can’t be spending too much money on food.”
• “Fast-food is convenient, but it isn’t good for you.”
• “I have to eat fast to make it to class on time.”
COMMON OBJECTIONS:
• I’m worried that the food doesn’t come from a good place.
• I don’t want to spend so much money eating out so often.
Suzette the StudentMARKETING MESSAGING:
• Healthy, low-priced fast-food
ELEVATOR PITCH:
• We offer reasonably priced food that comes from local farms. The food is served fresh and fast for your convenience.
SOCIAL MESSAGING • The best platform
to use to reach this persona is Twitter because it is usually accessed through an app.
• It is also easy to quickly check out news
Chipotle
Come check out our #studentdiscounts! Show your ID and save on the food you love!
Chipotle
We serve only #fresh food. Check out our nutrition facts! http://www.chipotle.com/en-US/menu/nutrition_calculator/nutrition_calculator.aspx
Top Related