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TourismTourism
Hetty Byrne Hetty Byrne Forest of Bowland AONBForest of Bowland AONB
Holiday/Travel =
Travel to and from destination (plane/car/train….)+
Accommodation/infrastructure+
Travel at destination+
Activities(eg.eroded paths)
+Use of local resources
=Environmental impact
or ‘footprint’
Environmental Impact of Tourism
THE FUTURE OF TOURISM IS SUSTAINABILITY
One Planet Living - WWF
United States - 5
UK - 3
India - 0.4
Fair Share – 1
www.wwf.org.uk
Globally we now require 1.4 planets
One Planet Living - WWF
United States - 5 India - 0.4
www.wwf.org.uk
Do people travel to....
•Reduce their CO2 emissions
•Use less water
•Recycle
But individuals are now much more environmentally conscious and survey by Devon County Council, 2005 found:
• 54% consider environmental issues when booking
• 82% are willing to pay more for green services and products
• 72% think a green business is more likely to be more quality conscious
No, but they might if you ask nicely
3 year funded project3 year funded projectLancashire-wide, managed by AONB teamLancashire-wide, managed by AONB teamFunded by:Funded by:
- Lancashire & Blackpool Tourist Board- Lancashire & Blackpool Tourist Board- Lancashire County Developments Ltd- Lancashire County Developments Ltd- Lancashire County Council- Lancashire County Council- AONB- AONB
Endorsed by North West Development Endorsed by North West Development AgencyAgency
Lancashire Green Tourism
So what is Green Tourism?
• Running a business in a way that reduces its environmental impact, whilst maintaining quality standards and includes:
• Good environmental practice
• Communication with visitors
• Social and community issues
Examples….
What is being Green or Sustainble?
Green is MainstreamPromoting walking & cycling
Green is MainstreamPromoting wildlife
Green is MainstreamRenewables & Education
Green is MainstreamRecycling & Waste
Green is MainstreamLocal Produce
Green is Mainstream‘Green’ is mainstresm
Green is Mainstream‘Green’ is mainstresm
How Green is your How Green is your business?business?
Exercise:Exercise:
Work through the ‘How green is your Work through the ‘How green is your business form’ to look at what you’re business form’ to look at what you’re already doing and identify things that you already doing and identify things that you might like to implementmight like to implement
Green Tourism Green Tourism Business Business
SchemeScheme
Introduction to GTBS
TheThe
Certification & Branding
CertificationCertification
A regular independent assessment of a business’s environmental impact against set criteria = credibility
BrandingBranding
a universally recognised symbol in which the consumer can have confidence – GTBS aim
Scotland 852
South West 449
South East 121
North West 112
North East 99
West Midlands 57
East England 46
East Midlands 13
Yorkshire 17
London 52
Wales 6
Jersey 11
Total 1822
UK Membership
Ho
me p
age
Ho
me p
age
Bu
sin
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s En
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us
ine
ss E
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Sustainable Tourism in the Forest of Bowland AONB
Members in Forest of Bowland AONB
Summary
5 Gold, 6 Silver, 7 Bronze = 18
8 Self-catering
4 Visitor Attraction, Restaurant, Gift shop
3 Camping/Caravan and activity sites
1 Cycle Hire and Holidays
1 Pub/Restaurant
1 Village Hall
Green Tourism Business Scheme March-November 2007
Summary
• 2007 GTBS Gold
• 2008/09 LBTB Highly Commended Sustainable Tourism Award
• 2008 Pendle Environmental Business Award
www.malkintowerfarm.co.uk/
Case Study – Malkin Tower
BenefitsBenefits
• Improved guest experienceImproved guest experience• Feelgood factor• Exceeding expectations
• Staff InvolvementStaff Involvement• Can help empower & encourage staff
• Using local products & ServicesUsing local products & Services• Supports local economy
• Networking with other GTBS MembersNetworking with other GTBS Members• Exchange of ideas• Mutual promotion
• Cost SavingsCost Savings• Good business sense• Marketing opportunities• Long-term sustainability
Added Value
Costs, Funding & Costs, Funding & Marketing Marketing
OpportunitiesOpportunities
The Criteria
Total:
Bronze - 30 measures to a good standard
Silver - 45 measures to a good standard
Gold – 60 measures to a good standard
• 10 Sections with over 150 measures in total• Minimum of 3, 4 or 5 Measures in each section (each section contains between 12 and 23 measures)• Each measure scored from 1 – 5 points (1 = very basic effort, 5 = outstanding• Minimum Score required (12, 16 & 20)
The Cost
Membership Fees
• Varies depending on size of business
•Includes an annual fee and a one-off joining fee
•Annual fee includes a re-grading visit once every two years
•Joining fee - £60
•Annual fee – varying between £75 up to £200
•Advisory visit - £250
Funding
Lancashire Green Tourism project will fund:
•Advisory visit @ £250
•50% of Annual Fee - either £37.50, £65 or £100
•Provide advice and guidance between advisory and grading visits
•Offer a comprehensive marketing package
Total Offer per business in excess of £1000
Lancashire Green Tourism Project Funding
Funding
To join the scheme you will pay:
• £60 Joining Fee
• ½ Annual Fee (£75, £130 or £200/2) = £37.50, £65 or £100
TOTAL COST PER BUSINESS - £97.50, £125 or £160
Then annually either £75, £130 or £200
Lancashire Green Tourism Project Funding
Marketing Offer
•Resource packs
•Marketing training
•One-to-one web support
•Linking to LBTB Country Escapes campaign – e-newsletters and special offers
•Dedicated pages on LBTB website, maximising LOIS record and Forest of Bowland website
•PR campaign
•Case studies
•Interactive web-based map and leaflet
Marketing Offer
Contact Details
Hetty Byrne
Sustainable Tourism Officer
Forest of Bowland AONB
Email: [email protected]
Tel: 01200 426433
www.lancashiregreentourism.com
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