How Many Adwords Innovations in Q3 2014?
1. Product ratings on Google Shopping
2. New shipping configuration tool available in Google Merchant Center
3. Search Network with Display Select
4. New Shopping Campaigns Upgrade Tool
5. Close variant matching for all exact and phrase keywords
6. Introducing Website Call Conversions
7. Using Google Search and YouTube to Promote Your App
8. Product Listing Ads become Google Shopping
9. New display ads formats for a multi-screen world
10. Google Shopping: automatic item updates
11. Estimated cross-device conversions, now available for display
12. A simpler way to manage your business locations in AdWords
13. Scale your Shopping campaigns with bulk uploads and AdWords Editor
14. Advertising on your schedule with AdWords Express
15. Introducing Dynamic Sitelinks16. Making it easier to build rich and
engaging mobile ads for the Google Display Network
17. Call out Extensions 18. Product Listing Ads now on search
network19. New look mobile search ads20. Local inventory ads expand to more
countries and formats21. Announcing Ad customiser
How Many Adwords Innovations in Q4 2014?
1. Estimated Total Conversions
2. Ad Customisers
3. Video Analytics Page in Adwords For Video
4. Adwords Editor 11
5. Lightbox Ads available on All Screens
6. Diagnostic Tab in Merchant Center
7. Merchant Promotions
8. Custom Affinity Audiences
9. Dynamic Remarketing Across all Verticals
Agenda
Latest AdWords Extension InnovationsHacking ad extensionsAd automation – custom adsAd optimisation automation – scripts Audience targeting Innovation combinationGoogle Shopping – the bidding anomaly What’s next Key Takeaways
The Policy
A review extension must be an accurate, current, credible, non-duplicative third party review of the advertiser’s business.
……but
Top Takeaways
1. Use ad extensions to drive incremental results
2. Get hacking…
3. Solve the “Generic Keyword Conundrum” with RLSAs
4. Get efficient and get results with automation
5. Experiment with bidding
Top Related