REPORT ONSUNSILK- GANG

OF GIRLS

PRESENTED BY:

CHANDNI

BACKGROUND AND FACTSSUNSILK –GOG was launched on 17

july,2006. Developed by HLL in partnership with

JET AD AGENCY and BC webwise Largest spender in media Launched rural marketing programs- PROJECT SHAKTI LIFEBUOY SWASTHAY CHETNA

Leading brand of UNILEVER in 50 countries.

In 1987, sunsilk became the first shampoo to launch a two-in-one shampoo.

In 2003, sunsilk brand was re-launched as sunsilk naturals.

FEATURES GOG CHAT GANG BLOGS GANG GAMES A PARADE GROUND JOB SITE: Monster.com Centerpiece of GOG: MAKEOVER

MACHINE

WEB PAGE

LAUNCHING AND PROMOTING Late 2006, GOG website came into

action when HLL conducted SUNSILK HAIR BARS event in DELHI.

In dec 2006, another event in mumbai CUSTOMER RELATIONSHIP

MANAGEMENT STRATEGY.

MEDIA STRATEGY FOR SUNSILK NON-TRADITIONAL MEDIA SPONSORED EVENTS: ‘FEMINA MISS

INDIA’ and ‘INDIA FASHION WEEK’. ONLINE INITIATIVE: JUST FOR YOU ZONE-JAVED HABIB COOL ZONE-SUNSILK COOL AND FRESH

EXPERTS LIKE Coleen Khan , Samantha kochhar and Jawed Habib.

STATUS OF THE COMPANY GOG had 1,00,000 registered members

within 36 days of its launch. Site had registered almost 200million

hits. HUL vision with GOG was long term.

THANK YOU