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Page 1: Sun bazaar: The Online Solar Marketplace

India’s First Online Solar Marketplace

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Page 2: Sun bazaar: The Online Solar Marketplace

Co-Founder and handling Marketing and Business Development, Samarth is an Electronics engineer from NSIT, Delhi University and a PGDM from IIM Kozhikode. His interest in Sun-Bazaar stems from his family

business in Solar Energy for the past 28 years. Having quit his job at a leading Indian Conglomerate, Samarth is now fully devoted to Sun-Bazaar.

Co-Founder and responsible for Operations along with Business Development, Kumar is an Electronics Engineer from IET, Lucknow and a PGDM from IIM Kozhikode. He is the man behind trying to set up a

service par excellence and ensuring seamless integration of technology and logistics. Kumar quit his job at a leading Indian IT company to join Sun-Bazaar full time.

Ashutosh, a Computer Science engineer from NIT Durgapur brings his expertise in IT to handle the IT backend and development of Sun-Bazaar’s portal. Being the only tech geek amidst what he feels good-for-

nothing MBA grads has its own benefits, wherein, he usually goes ahead with what he feels is best. Ashutosh is the founding core team member of Sun-Bazaar.

Core Team and Advisory Board

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SOLARBIZ brings to the table a remedy to conquer various pain points of discovery, accessibility, convenience and end-to-end service currently existing in the solar industry. SOLARBIZ offers a myriad of services to make the entire chain of buying and selling a much more efficient and convenient process.

We provide a cloud based trading platform for companies in the B2B segment and through that we aim to standardize and optimize certain business processes. This is how we intend to achieve that:

a. DEDICATED PLATFORM FOR DISCOVERY AND

TRADE

b. RFQCREATION AND MANAGEMENT

c. RELEVANT INSIGHTS AND COMMAND CENTER

d. TARGETED MARKETING AND PROMOTIONS

SOLARBIZ: India’s First Online Solar Marketplace

The B2B trading is currently driven with lot of inefficiencies and lack of transparency owing to abundance of players in the industry and lack of standardization prevalent in the market. This has increased the grievances of the solar users and prohibits many from going solar

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Mushrooming of B2B players and unorganized market creates discovery issues

Lack of standardization in the market is the major hurdle in improving conversions

Individuals trying to calculate their own solar requirement end up being confused

Choosing a random yellow pages service provider, fails to meet expectations

Looking up an online product listing provider is lacking authenticity

All these three factors show the lack of Accessibility, Reliability and convenience to people in choosing a solar provider

Inefficient business processes of companies prohibits standardized business transactions

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Lack of Awareness

Offline Platform for

high costs

Trust Issues

Price

“I’m not really aware of the solutions available. I’m not very environmentally aware, I have to be told”

“If it’s not very expensive, I would not mind switching”

“I’m not comfortable in investing such huge amount online, How do I trust the sellers?”

“Initial setup cost for solar panel would be high, I’d not be comfortable making such a transaction in an online platform”

Concerns about

service

“Service is my major concern in buying online, I’d better buy offline to get an ensured service later”

Consumer Education

Sufficiency“I’m not sure if it can light my entire house. It may be good enough for a bulb and a fan”

“I can do basic repairs, fitting bulbs etc. myself currently. Would it be the same in solar powered products?”

What Customers Feel!

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•DEDICATED PLATFORM FOR DISCOVERY AND TRADE

1.An online platform exclusively for solarindustry: This platform shall provide itsusers the convenience of knowing anddiscovering each other by allowing them tobe a part of a single platform. Theexclusivity of the platform for the solarindustry provides greater propensity forthe solar companies to be a part of thisonline marketplace2.Easy discovery and online trading: Withthe power of internet and SOLARBIZcombined companies/end users candiscover the most relevant solar companiesaccording to their needs and hence can kickstart their endeavor to find that perfectmatch for the buying and selling needs.3.Profile creation and rendition: With theprovision of creating and editing profileanytime and anywhere, SOLARBIZ allowscompanies to keep their profile up to dateand make changes whenever they wish to

Service Offerings: Optimizing Business Processes

•RFQ CREATION AND MANAGEMENT1.Standardized buying and selling platform: Through this service we aim to create astandard procedure of buying and selling which benefits both the buyer as well as theseller.2.Competitive ecosystem to promote quality and price standardization: Thecompetitive platform shall enable all those involved in attaining a win-win situation.The buyers can get the optimized quality and price and sellers gain new avenues andmarkets to address.3.Escrow Services for payment security: To address the issue of payment insecuritySOLARBIZ provides escrow service to take care of all the hassles and skepticisminvolve in the process.

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Service Offerings: Creating Market Opportunities

•RELEVANT INSIGHTS AND COMMAND CENTER

1.Reporting and Visualizations: With the aid of analytics represented on the dashboard companies would be allowed to gain valuable insights into what’s working and what’s not. It enables them with the power of logical decision making to gain the right traction and address the commensurate market.2.Competitor Analysis: This section of analytics tells companies about how competitors are doing and where is it that they have been lacking. This information keeps them on their toes and alerts them for any significant change taking place in the industry.3. Lead Generation: The stronghold of analytics lets companies know who has visited their profile and what is it that they were looking for. This gives them an upper hand in understanding the needs of the customer even before they have done their first interaction

•TARGETED MARKETING AND PROMOTIONS1.Customer Segmentation and product positioning: The exclusivity of the platform for the solar industry allows companies to position and promote their products to those who are their target segment. The detailed analytics allows them to segment customers and promote products accordingly on through the ad-space provided on the portal itself.2.Converting leads into sales: The analytics quotient allows companies to get the data about the leads generated. It also provides a better comprehension of companies’ customers needs. Coupling this information with their marketing effort will definitely enhance the leads to sales conversions.

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CONNECTING COMPANIES WITH INVESTORS FOR SOLAR PROJECTS

We have collaborated with the German Company “Milk the Sun” to provide additional features to the PV marketplace by allowing companies and individuals to get access to investors from the west for the solar projects.

A company/individual seeking investment can access this widget and then they can list their projects to establish connection with the investors.

Service Offerings: Empowering the Customers

Benefits for the End UsersWe aim to empower the end users by giving them genuine options of buying solar product/solutions and facilitate it by: • Providing genuine suppliers/dealers in their preferred regions• Blog sharing and doubt clarification to enable them to overcome the ambiguity related to their buying requirement• Connect to other people who have gone solar online and ask for relevant suggestions• Get feedback about products from other customers and display it as a part of the company profile• Allowing them to state their requirements, getting quotes from dealers, comparing them and making the best deal

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Coverage on InsideIIM, YourStory, Readstartups,

Milk the Sun blog as well as NDTV Prime has provided

the much needed impetus to extend the awareness part.

The media coverage has expanded our reach not only

in the minds of the people but also their hearts.

http://yourstory.com/2014/02/sun-bazaar-solar/

http://insideiim.com/an-idea-waits-for-no-one-meet-iim-kozhikodes-

entrepreneurs/

http://www.ndtv.com/video/player/heads-up/career-in-solar-energy-make-the-most-out-of-the-

sun/315747?site=classic

http://www.readstartups.com/interview.php?interview_id=65#.VDUUF0hE9eQ.facebook

Media Coverage

http://en.blog.milkthesun.com/solar-industry-news/interview-kumar-gaurav-ceo-sun-bazaar/

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SOLARBIZ: β Version Launched (Screenshots 1/2)

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SOLARBIZ: β Version Launched (Screenshots2/2)

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O: B-177, OkhlaIndustrial Area, Phase 1, New DelhiM: 9582795529E: [email protected]

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THANK YOU!