FRANCHISE SPECIAL ADVERTISING SECTION
For many would-be franchise
investors, the image of franchising is
closely tied to fast food. While quick-
serve restaurants remain an important
part of the industry, franchising in
recent years has moved well beyond
burgers and fries. The businesses
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of concepts drawing franchise
investments today.
The unique appeal that HomeVestors
of America has for franchisees is the
Dallas-based real estate investment
franchise’s “We Buy Ugly Houses”
trademark, says Co-President David
Hicks. “The advertising around it draws
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houses that need to be repaired and
sold,” Hicks says. “So our franchises
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that can become rental properties or
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states, Hicks plans to add more
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areas include Chicago, Seattle and
Portland, Oregon, New York, New
Jersey, the Washington, D.C., area,
and smaller cities across the country.
Sandusky, Ohio-based franchiser
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unusually large, protected territories,
including some that cover whole
states. As the pavement maintenance
industry’s one-stop source for
materials, equipment, and tools,
SealMaster franchisees sell to
pavement contractors, airports,
property managers, municipalities, and
other customers with responsibility for
pavement maintenance. SealMaster
manufacturing franchises in business
three or more years generated average
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according to the company.
Thirty-three SealMaster franchises
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protected territories remain until the
entire U.S. market will be sold out.
Open territories are mostly in the upper
Central and Western U.S. as well as
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Louisiana. Rick Simon, director of
franchise operations, says plans call
for awarding all remaining domestic
franchise territories within four years.
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franchisees a chance to earn an
attractive return on investment with
only limited hours of involvement and
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president of the Bethesda, Maryland-
based company. Franchisees provide
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through a unique “use it as you
need it” invoice discounting system.
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franchisees, with additional units
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throughout the system.
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Travel Representative, positions itself
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travel company enabling franchisees
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“We teach them from A to Z what
they need to know to be a successful
travel-based business,” says CEO
Michelle Fee. The Coral Springs,
Florida-based franchiser has about
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One of the key features of a
SmallCakes franchise is the modest
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Martin, CEO of the Kansas City-based
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mostly in Midwest and Southern
states, sell SmallCakes cupcakes and
other treats. Martin says they will add
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models of its fresh, all-natural pet
foods business, one doing food
deliveries only and the other as a
retail operation. “Our franchisees
love the option,” says Bernie Brozek,
president. “They can start with
delivery, then go to retail later.” After
a year of franchising, Pet Wants has
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through Ohio, with future growth
targeting large metropolitan areas. Q
Successful Franchise Concepts Not Confined to Fast Food
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FRANCHISE/MARKETPLACESPECIAL ADVERTISING SECTION
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