The Soft Goods Chain The Textile Segment The Apparel Segment
The Retail Segment
Slide 4
The Textile Segment Fibers Thin, hair-like strands Short or
long Originate from Naturally grown sources Chemical mixtures Yarns
Continuous strand Formed by spinning or twisting Fabrics Long
pieces of cloth Greige (gray) Goods
Slide 5
The Apparel Segment Designing Manufactured Sales
Slide 6
The Retail Segment Selling merchandise directly to consumers
Retailers pay wholesale price for quantity Retailers do single-item
selling to consumers
Slide 7
Four-Groups Approach Primary Group Secondary Group Retail Group
Auxiliary Group Primary Group Secondary Group Retail Group
Consumers
Slide 8
Primary Group Raw materials Textiles Leather Fur Plastics
Metals
Slide 9
Secondary Group Manufacturing Makes garments from textiles
Produces sewn garments Produces fabricated garments
Slide 10
Retail Group Stores Mail Order TV Home Shopping Internet
Slide 11
Auxiliary Group Sup ports first three groups Market Researchers
Forecasters Colors Trends Fashion Publications (advertising) Buying
Services in market centers
Slide 12
Vertical Integration Combining two or more steps of the
pipeline within one company and under one management. Mills produce
yarn, make fabric and perform the finish the fabric. If a company
takes on activities toward the source of goods backward integration
When retail companies take on manufacturing functions. Producing
their own Private Label. Private Label Goods produced only for that
retailer and have the retailers special trademark or brand
name.
Slide 13
Commodity, Fashion, and Seasonal Goods Commodity Products
Staple Goods Hardly ever change Constant in Demand Fashion Products
Always changing No Demand Difficult to predict demand Seasonal
products Change with seasons
Slide 14
Other Textile End-Use Industries Household Textile Products
Industrial Textile Products The Home Sewing Industry
Slide 15
Household Textile Products Floor coverings Rugs Carpets Home
furnishings Window treatments Furniture Domestics Bed Bath
Kitchen
Slide 16
Industrial Textile Products Industrial textiles technical
rather than fashionable Specialized textiles Research and
development Transportation textiles Automobiles interiors and tires
Geotextiles Relate to the earths surface Composite textiles
Textiles combines with other materials
Slide 17
The Home Sewing Industry Deals with production Done for
personal reasons Feeling of achievement Proper fit Individually
creativity Save money Quality of construction relaxation Savings
are less significant today
Slide 18
Fashion Industry Associations and Publications Trade
Associations Trade Publications Textiles Apparel Retail
Consumers
Slide 19
Trade Associations Nonprofit, voluntary organizations Try to
improve the industry Business Conditions Encourage the use of
industrys products Serve as a source of information Gain
advantageous legislation Sponsor seminars, etc. Provide technical
assistance Provide networking Fashion Group International American
Society of Interior Designers Home Sewing Association
Slide 20
Trade Publications Magazines Newspapers Books
Slide 21
Geographic Locations of Industry Segments Industrial
Manufactures were near resources in early days Now they can be any
where but mainly in central eastern states Apparel manufacturing
has always been labor- intensive. Retailing is located everywhere
Highly Specialized textiles create demand.
Slide 22
Summing It Up Fashion Channel of Distribution = Soft goods
chain or textile/apparel pipeline Primary = Raw Materials Secondary
= Manufacturers Retail = Final Distributors Trade Associations