INTRODUCTION
MMS WINTER PROJECT
LIKING FOR THE CHOCOLATES
Table:1
Liking for the ChocolateYesNo
Number of Respondents955
Chart:1
Interpretation:
From the above analysis of the given sample of 100 respondents it is concluded that out of 100 people 95 people likes to eat chocolate while only 5 people dont prefer to eat chocolate.
DIFFERENT AGE GROUPS
Table:2
AGE GROUPS0-1010-2020-30ABOVE 30
NUMBER OF RESPONDENTS14423311
Chart:2
Interpretation:
According to the above analysis it is concluded that I have surveyed 100 respondents out of which 14, 42, 33, 11 belongs to age group 0-10, 10-20, 20-30, above30 respectively.
PREFERENCE ACCORDING TO AGE GROUPS
Table:3
AGE GROUPS
BRANDS0-1010-2020-30ABOVE 30
CADBURY735245
NESTLE5685
NO CONSUMTION2111
Chart:3
Interpretation:
According to the above analysis it is concluded that people of different age groups prefer mostly Cadbury brand of chocolate while Nestle brand is least preferred by the age group between 10-20. People of age group above 30 equally likes to have both brands.
BRAND PREFERENCE
Table:4
BRANDSPREFERENCE BY CONSUMERS
CADBURY73
NESTLE22
Chart:4
Interpretation:
From the above analysis of given sample of 93 respondents who eat chocolates it is concluded that only 22 people prefer to eat Nestle chocolates while 73 people likes to eat Cadbury chocolates.
PURCHASE OF CHOCOLATES
PURCHASE OF CADBURY CHOCOLATES
Table:5
CADBURY CHOCOLATES
SUB- BRANDSNUMBER OF RESPONDANTS
DAIRY MILK69
5 STAR64
PERK61
CELEBRATIONS49
TEMPTATIONS41
Chart:5
Interpretation:
From the above analysis of given sample of 73 respondents who eat Cadbury chocolates it is concluded that mostly people has purchased Dairy Milk sub-brand of Cadbury while Temptation is least purchased by the people.PURCHASE OF NESTLE CHOCOLATES
Table:6
NESTLE CHOCOLATES
SUB- BRANDSNUMBER OF RESPONDANTS
KIT KAT17
MUNCH19
MILKY BAR18
BAR- ONE16
MILK CHOCOLATE11
Chart:6
Interpretation:
From the above analysis of given sample of 22 respondents who eat Nestle chocolates it is concluded that mostly all sub-brands are purchased by people but top most is Munch followed by Milky Bar and Kit Kat. While surveying we have found that many people are not aware of Milk Chocolate.OVERALL PURCHASE OF CHOCOLATES
Table:7
OVERALL PURCHASE OF SUB- BRANDS OF CHOCOLATES
SUB-BRANDSPERCENTAGE OF PURCHASE
DAIRY MILK13
5 STAR12
PERK11
CELEBRATIONS9
TEMPTATIONS7
KIT KAT10
MUNCH11
MILKY BAR11
BAR ONE9
MILK CHOCOLATE7
Chart:7
Interpretation:
From the above analysis it is concluded that overall Dairy Milk is purchased by people followed by 5 Star while Temptation and Milk Chocolate is least purchased by people.
PREFERENCE OF SUBRANDS OF CHOCOLATES
PREFERENCE OF SUBRANDS OF CADBURY CHOCOLATESTable: 8
CADBURY CHOCOLATES
SUB- BRANDSGRAND TOTAL OF PREFERENCEAVERAGE
(GRAND TOTAL / No. OF RESPONDANTS)RANKS
DAIRY MILK3154.31
5 STAR22032
PERK1762.43
CELEBRATIONS1361.864
TEMPTATION911.245
Interpretation:
According to the above analysis it is concluded that in Cadbury Brand, Dairy milk is the most preferred sub-brand as it is ranked first by the respondents. While Temptation is the least preferred sub-brand of Cadbury chocolates.
PREFERENCE OF SUB-BRANDS OF NESTLE CHOCOLATES
Table:9
NESTLE CHOCOLATES
SUB- BRANDSGRAND TOTAL OF PREFERENCEAVERAGE
(GRAND TOTAL / No. OF RESPONDANTS)RANKS
KIT KAT703.181
MUNCH642.93
MILKY BAR652.952
BAR-ONE452.054
MILK CHOCOLATE301.365
Interpretation:
According to the above analysis it is concluded that in Nestle Brand, Munch is the most preferred sub-brand as it is ranked first by the respondents. While Milk Chocolate is the least preferred sub-brand of Cadbury chocolates.
INFLUENCING FACTORS DURING PURCHASE
OVERALL INFLUENCE
Table :10
FACTORSGRAND TOTALAVERAGERANK
FLAVOR/TASTE4354.581
PRICE2953.19
QUALITY3914.122
PACKAGING3443.624
FORM3013.177
BRAND3543.733
IMAGE3443.624
COLOR2973.138
SHAPE2682.8210
QUANTITY3423.66
Interpretation:
According to the above analysis it is concluded that on an average mostly people are influenced by flavor/taste followed by quality, brand and image. It is surprised to know that very few people are influenced by price followed by shape of the chocolate.
INFLUENCING FACTORS DURING PURCHASE OF CADBURY CHOCOLATES
Table:11
FACTORSGRAND TOTALAVERAGERANK
FLAVOR/TASTE3354.61
PRICE2353.27
QUALITY3074.22
PACKAGING2773.793
FORM2313.168
BRAND2713.714
IMAGE2623.595
COLOR2243.079
SHAPE2132.9210
QUANTITY2623.595
Interpretation:
According to the above analysis it is concluded that on an average mostly people are influenced by flavor/taste followed by quality, packaging and brand. Here color and shape are not all influencing people while purchasing Cadbury chocolates.
Table:13
FACTORSGRAND TOTALAVERAGERANK
FLAVOR/TASTE4274.811
PRICE3373.64
QUALITY3673.862
PACKAGING3383.565
FORM3323.497
BRAND3583.773
IMAGE3283.459
COLOR3323.497
SHAPE3353.526
QUANTITY3283.459
Interpretation:
According to the above analysis it is concluded that on an average people are most satisfied with the flavor/taste of a chocolate followed by quality and brand. It is surprising to know that although people are satisfied with quality but unsatisfied with the quantity.
IN CADBURY CHOCOLATE
Table:14
FACTORSGRAND TOTALAVERAGERANK
FLAVOR/TASTE3344.61
PRICE2693.685
QUALITY2823.862
PACKAGING2723.734
FORM2643.626
BRAND2823.862
IMAGE2473.3810
COLOR2593.557
SHAPE2583.538
QUANTITY2553.499
Interpretation:
According to the above analysis it is concluded that on an average people are most satisfied with the flavor/taste of a chocolate followed by quality and brand. It is surprising to know that although people are satisfied with quality but unsatisfied with the quantity and image.
IN NESTLE CHOCOLATE
able:15
FACTORSGRAND TOTALAVERAGERANK
FLAVOR/TASTE934.21
PRICE683.098
QUALITY853.862
PACKAGING66310
FORM683.098
BRAND763.455
IMAGE813.683
COLOR733.326
SHAPE773.54
QUANTITY733.326
Interpretation:
According to the above analysis it is concluded that on an average people are most satisfied with the flavor/taste of a chocolate followed by quality and image. It is surprising to know that although people are satisfied with quality but unsatisfied with the form and packaging.
FORM PREFERENCE
Table:16
FORM OF CHOCOLATENUMBER OF RESONDENTS
HARD33
NUTTIES25
CRUNCHY29
CHEW20
Chart:8
Interpretation:
According to the above analysis it is concluded that most of the people likes to eat hard chocolate and chew form of a chocolate is least preferred.
PACK OF CHOCOLATES PREFERED
Table:17
PACK SIZENUMBER OF RESPONDENTS
SMALL28
BIG48
FAMILY PACK19
Chart:9
Interpretation:
According to the above analysis it is concluded that out of sample of 95 people who eat chocolates likes to buy big pack. Family pack is mostly preferred by aged people only.
FACTORS AFFECTING PURCHASE
Table:18
FACTORSNUMBER OF RESPONDENTS
ADVERTISEMENT65
SUGGESTION FROM FRIENDS AND RELATIVES16
ATTRACTIVE DISPLAY11
DOCTORS ADVICE15
BRAND AMBASSADORS9
INGREDIENTS25
Chart: 10
Interpretation:
According to the above analysis it is concluded that Advertisement is the best measure to attract customers to purchase more. Its impact is much more than other factors. While friends and relatives and brand ambassadors also play a significant role in this regard.
MEDIA OF ADVERTISEMENT
Table:16
MEDIA OF ADVERTISEMENTNUMBER OF RESPONDENTS
TELEVISION82
NEWSPAPERS7
BROCHURES3
HOARDING4
DISPLAY15
Chart:11
Interpretation:
According to the above analysis it is concluded that television emerges as the best media for advertisement of chocolates that compel consumers to buy. It is much more than other ways as out of 95 respondents 82 are attracted to by through television media while brochures are the least attracting media.
FREQUENCY OF CONSUMPTION
Table:20
FREQUENCY OF CONSUMPTIONNUMBER OF RESPONDENTS
ONCE IN A FORTNIGHT16
DAILY17
WEEKLY39
MONTHLY18
QUARTERLY5
Chart:12
Interpretation:
According to the above analysis it is concluded that mostly people purchase chocolates weekly. Only 15 out of 95 purchase chocolates quarterly.
REASONABLE PRICE
Table:21
PRICE OF CHOCOLATENUMBER OF RESPONDENTS
BELOW 56
5-1023
10-2051
20-304
ABOVE 3011
Chart: 13
Interpretation:
According to the above analysis it is concluded that the consumer thinks 10-20 Rs is the reasonable price of a chocolate. So it must be worthwhile to know this as it may effect the sale of chocolates.
CONSUMERS BRAND LOYALTYTable:22
BRAND LOYALTY ACTIONSNUMBER OF RESPONDENTS
POSTPONE YOUR PURCHASE26
SWITCH OVER TO OTHER BRANDS24
GO TO OTHER SHOP FOR SEARCH OF PREFERED BRAND45
Chart:14
Interpretation:
According to the above analysis it is concluded that mostly people are loyal to the brand as in the absence of availability of their preferred brand mostly people like to search for it or they are ready to postpone their purchase.
REACTION OF CONSUMERS IF NEW BRAND IS INTRODUCED
Table:23
SHIFT TO NEW BRAND OF THE PREFERED PRODUCTNUMBER OF RESPONDENTS
NO, NOT AT ALL35
MAY CONSIDER27
NO, SHALL NOT4
CANT SAY29
Chart:15
Interpretation:
According to the above analysis it is concluded that mostly people are addicted to the same flavor or taste and they dont want to change it as out of 95 respondents 35 are not ready to try new brand at any cost.
REASONS FOR NOT SWITCHING OVER TO OTHER BRANDS
All the consumers why they continue to buy the old brand gave various important reasons. The most important reasons given by the consumers were:
Taste/Flavor Brand Image Quality PackagingFINDINGS
CONSUMER RESEARCH:
Consumer research deals with consumer and their problems and solution to the problems. In this I came to know about the consumers need and expectation levels regarding products and ascertainable levels of consumer satisfaction.
PRODUCT RESEARCH: Under product research I came to know about the modification which consumers wants as to the quality, packing, shape, color, and quantity etc of their favorite chocolate.
PRICING RESEARCH: This includes ability to consume, to pay for the product, how much a person can spend on his/her favorite chocolate. In this I have tried to find out consumers price expectations and reactions.
ADVERTISING RESEARCH:Under this I have concluded that whether the advertisement appeals the consumers or not. This also includes evaluating and selecting the proper media-mix and measuring advertising effectiveness.
SUGGESTIONS AND RECOMMENDATIONS
Company should concentrate more on television for advertisement, as mostly people get attracted through television only.
For promotional offers, company should go for free gifts rather than going for other ways.
Nestle company should concentrate on its packing as people are least satisfied with it while Cadbury should concentrate on the shape of a chocolate.
People are unsatisfied with the price and quantity of chocolate so companies should concentrate in this regard also.
LIMITATIONS OF THE STUDY
In attempt to make this project authentic and reliable, every possible aspect of the topic was kept in mind. Nevertheless, despite of fact constraints were at play during the formulation of this project. The main limitations are as follows:
Due to limitation of time only few people were selected for the study. So the sample of consumers was not enough to generalize the findings of the study.
The main source of data for the study was primary data with the help of self-administered questionnaires. Hence, the chances of unbiased information are less.
People were hesitant to disclose the true facts.
The chance of biased response cant be eliminated though all necessary steps were taken to avoid the same.
UNIVERSITY OF MUMBAI 1313
_1237137065.xlsChart5
0.9452
0.8767
0.8356
0.6712
0.5616
0.7727
0.8636
0.8182
0.6818
0.5
Sub-brands of Chocolates purchased By People
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1211111ADVERTISEMENTSUGGESTION FROM FRIENDS AND RELATIVESATTRACTIVE DISPLAYDOCTOR'S ADVICEBRAND AMBASSDORSINGREDIENTS
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955average0.77270.86360.81820.68180.5
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5545354414
5255555555
5344524323
5454454443
5555455545
5554555445
5545353554
5344444444
5453535454
4455431445
5443555445
5555555555
5455431354
5454445555
4343343432
4345454543
4453425555
4343454335
5443455544
5355555442
5325433513
5555555554
5344343432
5243343332
5455554455
5444444444
5554454333
4443444434
5333333333
5435542551
5444554455
4455454433
4533443234
5454444445
5445542555
4555433244
5555555555
5555355444
4434343343
5555555555
4434343343
5215454543
5222222224
5344251111
5244344443
5445343334
5415151111
4131121115
1411111111
4111111111
5454445555
5431111121
5111111111
4444444444
4353354432
5151144111
4345455543
4351452142
1111111112
3511141112
5351534242
5421543345
5414521433
5434541555
5454213452
4544555543
5355444444
3444415555
5432143243
5255455555
4343343333
5454444541
5455455454
5254355544
4543544444
5453335333
5453455445
4353545535
3344534235
5554454444
4532545455
2222422222
5454145254
5432123451
5345245552
5444543344
5342255554
5111111111
5111111115
1151111111
1111111111
4273373673383323583283323353283482Flavor/tastePriceQualityPackagingFormBrandImageColorShapeQuantity
4.813.553.863.563.493.773.453.493.523.45avg4.813.553.863.563.493.773.453.493.523.45
Ques2Ques6
F/TPQLTYPCKFOBICOLSQTY
15445542555
14555433244
15555555555
15545354414
15545354414
15255555555
15344524323
15454454443
15555455545
15554555445
15545353554
15344444444
15453535454
14455431445
15443555445
15555555555
15455431354
15454445555
14343343432
14345454543
14453425555
14343454335
15443455544
15355555442
15325433513
15555555554
15344343432
15243343332
15455554455
15444444444
15554454333
14443444434
15333333333
15435542551
15444554455
14455454433
14533443234
15454444445
15445542555
14555433244
15555555555
15555355444
14434343343
15555555555
14434343343
15215454543
15222222224
15344251111
15244344443
15445343334
15415151111
14131121115
11411111111
14111111111
15454445555
15431111121
15111111111
14444444444
14353354432
15151144111
14345455543
14351452142
11111111112
13511141112
15351534242
15421543345
15414521433
15434541555
15454213452
14544555543
15355444444
13444415555
15432143243
733342692822722642822472592582552722Flavor/tastePriceQualityPackagingFormBrandImageColorShapeQuantity
avg4.583.683.863.733.623.863.383.553.533.494.583.683.863.733.623.863.383.553.533.49
F/TPQLTYPCKFOBICOLSQTY
25255455555
24343343333
25454444541
25455455454
25254355544
24543544444
25453335333
25453455445
24353545535
23344534235
25554454444
24532545455
22222422222
25454145254
25432123451
25345245552
25444543344
25342255554
25111111111
25111111115
21151111111
21111111111
total93688566687681737773760Flavor/tastePriceQualityPackagingFormBrandImageColorShapeQuantity
avg4.233.093.8633.093.453.683.323.53.324.233.093.8633.093.453.683.323.53.32
Ques7
HARDNUTTIESCRUNCHYCHEW
1
1
111
11
11
1
1
1
1
1
1
1
1
1
1
11
1
1
1
1
1
1
1
1
1
1
1
11
1
1
1
1
1
1
1
1
1
1
1
1
111
1
1
1
1
1
11
1
1
1
11
1
1
1
1
1
1
11
1
1
1
1
1
1
1
1
1
11
1
1
1
1
1
1
1
1
1
1
11
1
1
1
1
1
1
1
1
1
1
11
1
1
1
1
1HARDNUTTIESCRUNCHYCHEW
3325292033252920
Ques 8Ques 9
11
11
11
11
11
1SMALLBIGFAMILY PACK1FREE GIFTSPRICE OFFERANY OTHER
12848191522320
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
1281
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
2152
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
2223
2483
33
33
33
33
33
33
33
33
33
33
33
33
33
33
33
33
33
33
319320
Ques11Ques12
TelevisionNewspapersBrochersHoardingDisplay1
11
11
11
11
11
11
11
111
11
11
111
11
11
11
1116
112
12
12
12
12
12
112
12
112
12
1112
12
12
12
12
12
1217
13
113
13
13
13
113
13
13
13
113
13
113
13
13
113
13
13
13
13
13
13
13
13
13
13
113
13
13
13
13
13
13
13
13
13
13
13
13
1339
14
14
14
14
14
14
114
14
14
114
14
14
114
14
14
14
14
1418
15
15
15
15
155
1
TelevisionNewspapersBrochersHoardingDisplay
8273415
Once in a fortnightDailyWeeklyMonthlyQuarterly
161739185
Ques13Below55 to 1010 to 2020 to 30Above 30
162351411
1Ques 14Ques15
111
111
111
1611
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
21261
22321
321
321
321
321
321
321
321
32135
322
322
322
322
322
322
322
322
322
322
322
322
322
322
32242
332
332
332
332
332
332
332
332
332
332
332
33227
333
333
333
3334
334
334
334
334
334
334
334
334
334
334
334
35134
434
434
434
4434
534
534
534
534
534
534
534
534
534
534
51134
34
345429
Postpone PurchaseSwitch BrandSearch in other ShopNo, Not at allMay ConsiderShall NotCan't Say
2624453527429
Sheet3
Que 1
Sheet3
955
Yes
No
Response
Number of Persons
Liking For the Chocolate
7322
Cadbury
Nestle
Chocolate Brands
No. of Persons
Brand Preference
6964614941
Dairy Milk
5 Star
Perk
Celebrations
Temptation
Sub-brands of Cadbury Chocolate
Number of Persons
Cadbury chocolates Purchased By People
1719181511
Kit Kat
Munch
Milky Bar
Bar-One
Milk Chocolate
Sub-brands of Nestle Chocolates
Number of Persons
Nestle chocolates Purchased by People
435295391344301354344297268342
Flavor/Taste
Price
Quality
Packaging
Form
Brand
Image
Color
Shape
Quantity
Factors
Factors Affecting Purchase Of chocolates
335235307277231271262224213262
Flavor/Taste
Price
Quality
Packaging
Form
Brand
Image
Color
Shape
Quantity
Factors
Factors affecting Purchase of Cadbury Chocolates
100608467708382735580
Flavor/Taste
Price
Quality
Packaging
Form
Brand
Image
Color
Shape
Quantity
Factors
Factors affecting Purhase of Nestle Chocolates
0.9452
0.8767
0.8356
0.6712
0.5616
0.7727
0.8636
0.8182
0.6818
0.5
Sub-brands of Chocolates purchased By People
4.3
3
2.4
1.86
1.24
Preference of Sub-Brands ofCadbury Chocolate
3.18
2.9
2.95
2.05
1.36
Preference of Sub-brands of Nestle chocolates
4.3
3
2.4
1.86
1.24
3.18
2.9
2.95
2.05
1.36
Preference Of Sub-brands of chocolates
33252920
HARD
NUTTIES
CRUNCHY
CHEW
Forms
Number of Consumers
Form of a Chocolate Prefered by People
284819
SMALL
BIG
FAMILY PACK
Pack
Number of Consumers
Pack of Chocolate Prefered
522320
FREE GIFTS
PRICE OFFER
ANY OTHER
Promotional Offers
Number of Consumers
Effect of Promotional Offers while Purchase
65161115925
ADVERTISEMENT
SUGGESTION FROM FRIENDS AND RELATIVES
ATTRACTIVE DISPLAY
DOCTOR'S ADVICE
BRAND AMBASSDORS
INGREDIENTS
Factors
Number of Consumers
Factors Affecting Purchase
8273415
Television
Newspapers
Brochers
Hoarding
Display
Media Of Advertising
Number of Customers
Media of Advertisement influencing the Purchase
161739185
Once in a fortnight
Daily
Weekly
Monthly
Quarterly
Frequency
Number of Consumers
Frequency of Consumption
62351411
Below5
5 to 10
10 to 20
20 to 30
Above 30
Price
Number of Consumers
Reasonable Price
262445
Postpone Purchase
Switch Brand
Search in other Shop
Action of Consumers in absence of Prefered Brand
Number of consumers
Brand loyalty
3527429
No, Not at all
May Consider
Shall Not
Can't Say
Reactions
Number of Consumers
Reaction of Consumers if New Product is introduced
4.58
3.1
4.12
3.62
3.17
3.73
3.62
3.13
2.82
3.6
Importance given to factors affecting Purchase
4.59
3.2
4.2
3.79
3.16
3.71
3.59
3.07
2.92
3.59
Importance given to factors while purchasing Cadbury Chocolates
4.54
2.72
3.82
3.04
3.18
3.77
3.73
3.32
2.5
3.64
Importance given to factors while purchasing Nestle chocolate
4.81
3.55
3.86
3.56
3.49
3.77
3.45
3.49
3.52
3.45
satisfaction level given by sub-brands of chocolates
4.58
3.68
3.86
3.73
3.62
3.86
3.38
3.55
3.53
3.49
Satisfaction given by cadbury chocolates
4.23
3.09
3.86
3
3.09
3.45
3.68
3.32
3.5
3.32
Satisfaction given by Nestle chocolates
_1237223229.xlsChart1
14423311
0-10
10 to 20
20 to 30
Above 30
AGE GROUPS
NUMBER OF RESPONDENTS
AGE GROUPS
Sheet1
Ques123(CADBURY)3(NESTLE)4(CADBURY)4(NESTLE)5678910111213141516AGE GROUPS
AnsDSPCTKMMBBMCDSPCTKMMBBMCF/TPQLTYPCKFOBICOLSQTYF/TPQLTYPCKFOBICOLSQTYHNCRCHADSFRATDDABAITVNBHDF/TBIPQ0-1010 to 2020 to 30Above 30
1014423311100
20
30
40
50
6111111152431524553555554455425551311145321
7111111154213345445324345554332441231113141
811111115432155555555555555555555111311123311
91111111521345355143214554535441411111123311
101111111521345355143215554535441411111123311
11111111154312545525555552555555551111132241
12111111132154543234521453445243231111133341
1311111115423154545543245454454443113111114331111
14111111154231525554555555554555451311135321111
15111111152134535525311355545554451111133311
16111115345345255513554535355411111133341
17111111154321554555434453444444441211132311
181111145353545453555453535454123111113121
191111115432344523413444554314451221113221
2011111543555422341454435554451211123221
21111111125341545545311155555555551122111331111
22111115345345255453545543135411211111133221
2311115453523131355454445555121111132241
24111111143521535555553543433434321311111331411
251111115324435345453343454545431121132341
2611111543435534511444534255551231153141
2711111115421354534333354343454335121111133221111
28111115345252133412544345554411211143121
2911111543555345522153555554421121112322111
3011111134253155245113532543351311211113311111
3111111154235453355335555555555413211111143111
3211111115412353543334345344343432122111332211
331111115342544345333552433433321111111321211
341111153452453543555455554455123111122311
35111111153421545555444554444444441311131311
36111111154231445334333355544543331311143321
37111111523454533432334443444434111111142341
381111111531425353233123533333333312211133341111
391111113425534554134254355425511221111133311
4011111154323155344542544455445512311133311
411111114253515443542144554544331111142311
42111111121431453354433345334432341231135221111
431111111321455454353335545444444512311112532111
44111111152431524553555554455425551311145321
45111111154213345445324345554332441231113141
4611111115432155555555555555555555111311123311
47111111153412555555544555553554441211111333211
4811155344344333443434334312111332111
491111153454555344435555555555112111133221
50111115435344344333443434334312111222111
51111154511114155552154545431311132321
5211111111543253541111225222222224111311133111
53111114355354245435534425111112111133341
5411111115432145543444455244344443122111123411
55111111154132535344323454453433341121113311
56111111523453555555555415151111111111114241
57111111154321451113111241311211151111131241
58111111145321511111111114111111111211143111
59111111154321411111111141111111111211112311
601111111541231142313155545444555512111411411
61111111135421524111111354311111211121133141
62111111143125511511111151111111111331111241
63111111514355555534344444444444112211111332211
641111111534215342154325435335443212111433311
65111111131254535414421151511441111231134341
661115435435555343454555431311132141
671115542431452443514521421221143241
681115344513243311111111121211143331
69111111154321431511211135111411121211151111
701111115243542132451253515342421321153331
711115543254435154215433451331124331
72111154514134234354145214331211113111
73111111354215345445555543454155511231152321
741111545342323135545421345212311433411
751115535454551545445555431211133141
761115435544444453554444441211133141
771115544444411534444155551311123311
7811111543132443243454321432431311135211
79121111143215525545445552554555551211125221
80121154434334444343433433331131143111
8112111114352145353452215454444541122111122311
82121154523535541554554554541211122321
831211111543125552344415525435554413111111133111111
841211544155434422454354444411231111333111
851211115342545335533554533353331221113141
8612111143255453545325545345544511111112321
87121154535314531543535455351131143211
8812111153245554444433334453423512211132311
8912111143525151455422555445444412311115121
9012111112351454324534244532545455131111132311111
911215321112222222224222221111141221
92121145535345333254541452541211115321
93121154515344555554321234511331125221
9412111435535554555553452455521121153111
9512111111254353545545255444543344112111441111
9612111435532343555553422555541211115211
97121111153142511111111151111111111121122141
9812111115314211111111155111111115111111323411
99121111153241511111111111511111111211112241
100121111131524435435222411111111111211122341
Sheet2
Ques1Ques2Ques3 DSPCTQues10
0111111ADVERTISEMENTSUGGESTION FROM FRIENDS AND RELATIVESATTRACTIVE DISPLAYDOCTOR'S ADVICEBRAND AMBASSDORSINGREDIENTS
01111111
01111111
01111111
01111111
11111111
11111111
11111111
1111111111
11111111
111111
11111111
111111
111111111
111111
11111111
111111
111111111
1111111111
111111111
111111
11111111
1111111
1111111
1111111
111111111
1111111111
11111111
1111111
1111111111
11111111
1111111
1111111111
11111111
111111111
11111111
11111111
11111111
111111111
11111111
11111111
11111111
11111
111111
1111111
11111
11111111
111111
111111111
111111111
1111111
111111111
11111111
11111111
11111111
11111111
11111111
1111111
1111111111
11111111
1111
1111
1111
11111111
1111111
1111
11111
1111111
11111
1111
1111
1111
111111
17369646149411
1average0.94520.87670.83560.67120.56161
11
1KMMBBMC111
12111111
12111111
1211111111
12111
12111111
12111
12111111
1211111
1211111
1211111
1211111
12111111
1211
12111
12111
121111
121111111
121111
12111111
1211111
1211111TOTAL65161115925
1211111ADVERTISEMENTSUGGESTION FROM FRIENDS AND RELATIVESATTRACTIVE DISPLAYDOCTOR'S ADVICEBRAND AMBASSDORSINGREDIENTS
122171918151165161115925
955average0.77270.86360.81820.68180.5
Dairy Milk5 StarPerkCelebrationsTemptationKit KatMunchMilky BarBar-OneMilk Chocolate
0.94520.87670.83560.67120.56160.77270.86360.81820.68180.5
Ques 4Dairy Milk5 StarPerkCelebrationsTemptationKit KatMunchMilky BarBar-OneMilk Chocolate
Ques.2DSPCTKMMBBMC4.332.41.861.243.182.92.952.051.36
15243143215
15421354
15432143521
15213454
15213454312
15431254
1321545342
1542314325
15423154
1521345324
15344352
15432123514
14535
1543245
154354
125341435
153412543
154435
14352153142
1532453142
154353241
15421331524
15347064654530274
1543avg70/22=3.182.92.952.051.36
13425
15423
154123
15342
1534
153421
154231
15234
153142
13425
15432
14253
121431
132145
152431
154213
154321
153412
15
1534
1543
154
115432
1435
154321
154132
15234
154321
145321
154321
154123
135421
143125
15143
153421
131254
15
15
15
154321
15243
15
154
135421
154
15
15
15
1543
7331522017613691938
avg4.332.41.861.24
Ques5
F/TPQLTYPCKFOBICOLSQTY
5245535555
3454453243
5555555555
5355143214
5355143215
5455255555
5432345214
5454554324
5255545555
5355253113
5345255513
5545554344
5354545355
3445234134
5554223414
5455453111
5345255453
5352313135
5355555535
4353454533
4355345114
5453433335
5252133412
5553455221
3155245113
5453355335
5354333434
5443453335
5245354355
5455554445
4453343333
5453343233
5353233123
5345541342
3155344542
5154435421
4533544333
5454353335
5245535555
3454453243
5555555555
5555555445
5344344333
5455534443
5344344333
5111141555
5354111122
5354245435
4554344445
5353443234
5355555555
4511131112
5111111111
4111111111
1142313155
5241111113
5115111111
5555553434
5342154325
5354144211
4354355553
5424314524
3445132433
4315112111
5421324512
5432544351
5141342343
5345445555
5342323135
5354545515
4355444444
5444444115
1324432434
5255454455
4343344443
4535345221
5235355415
5552344415
4155434422
5453355335
5453545325
5353145315
5554444433
5151455422
5432453424
3211122222
5353453332
5153445555
5355545555
5354554525
5323435555
5111111111
1111111115
5111111111
4354352224
4352953913443013543442972683423371
4.583.14.123.623.173.733.623.132.823.6AVGout of 95
Ques5
Ques1F/TPQLTYPCKFOBICOLSQTY
15245535555
13454453243
15555555555
15355143214
15355143215
15455255555
15432345214
15454554324
15255545555
15355253113
15345255513
15545554344
15354545355
13445234134
15554223414
15455453111
15345255453
15352313135
15355555535
14353454533
14355345114
15453433335
15252133412
15553455221
13155245113
15453355335
15354333434
15443453335
15245354355
15455554445
14453343333
15453343233
15353233123
15345541342
13155344542
15154435421
14533544333
15454353335
15245535555
13454453243
15555555555
15555555445
15344344333
15455534443
15344344333
15111141555
15354111122
15354245435
14554344445
15353443234
15355555555
14511131112
15111111111
14111111111
11142313155
15241111113
15115111111
15555553434
15342154325
15354144211
14354355553
15424314524
13445132433
14315112111
15421324512
15432544351
15141342343
15345445555
15342323135
15354545515
14355444444
15444444115
11324432434
733352353072772312712622242132622617
AVG4.593.24.23.793.163.713.593.072.923.59
25255454455
24343344443
24535345221
25235355415
25552344415
24155434422
25453355335
25453545325
25353145315
25554444433
25151455422
25432453424
23211122222
25353453332
25153445555
25355545555
25354554525
25323435555
25111111111
21111111115
25111111111
24354352224
22100608467708382735580754
AVG4.542.723.823.043.183.773.733.322.53.64
Ques 6
F/TPQLTYPCKFOBICOLSQTY
5445542555
4555433244
5555555555
5545354414
5545354414
5255555555
5344524323
5454454443
5555455545
5554555445
5545353554
5344444444
5453535454
4455431445
5443555445
5555555555
5455431354
5454445555
4343343432
4345454543
4453425555
4343454335
5443455544
5355555442
5325433513
5555555554
5344343432
5243343332
5455554455
5444444444
5554454333
4443444434
5333333333
5435542551
5444554455
4455454433
4533443234
5454444445
5445542555
4555433244
5555555555
5555355444
4434343343
5555555555
4434343343
5215454543
5222222224
5344251111
5244344443
5445343334
5415151111
4131121115
1411111111
4111111111
5454445555
5431111121
5111111111
4444444444
4353354432
5151144111
4345455543
4351452142
1111111112
3511141112
5351534242
5421543345
5414521433
5434541555
5454213452
4544555543
5355444444
3444415555
5432143243
5255455555
4343343333
5454444541
5455455454
5254355544
4543544444
5453335333
5453455445
4353545535
3344534235
5554454444
4532545455
2222422222
5454145254
5432123451
5345245552
5444543344
5342255554
5111111111
5111111115
1151111111
1111111111
4273373673383323583283323353283482
4.813.553.863.563.493.773.453.493.523.45avg
Ques2Ques6
F/TPQLTYPCKFOBICOLSQTY
15445542555
14555433244
15555555555
15545354414
15545354414
15255555555
15344524323
15454454443
15555455545
15554555445
15545353554
15344444444
15453535454
14455431445
15443555445
15555555555
15455431354
15454445555
14343343432
14345454543
14453425555
14343454335
15443455544
15355555442
15325433513
15555555554
15344343432
15243343332
15455554455
15444444444
15554454333
14443444434
15333333333
15435542551
15444554455
14455454433
14533443234
15454444445
15445542555
14555433244
15555555555
15555355444
14434343343
15555555555
14434343343
15215454543
15222222224
15344251111
15244344443
15445343334
15415151111
14131121115
11411111111
14111111111
15454445555
15431111121
15111111111
14444444444
14353354432
15151144111
14345455543
14351452142
11111111112
13511141112
15351534242
15421543345
15414521433
15434541555
15454213452
14544555543
15355444444
13444415555
15432143243
733342692822722642822472592582552722
avg4.583.683.863.733.623.863.383.553.533.49
F/TPQLTYPCKFOBICOLSQTY
25255455555
24343343333
25454444541
25455455454
25254355544
24543544444
25453335333
25453455445
24353545535
23344534235
25554454444
24532545455
22222422222
25454145254
25432123451
25345245552
25444543344
25342255554
25111111111
25111111115
21151111111
21111111111
total93688566687681737773760
avg4.233.093.8633.093.453.683.323.53.32
Ques7
HARDNUTTIESCRUNCHYCHEW
1
1
111
11
11
1
1
1
1
1
1
1
1
1
1
11
1
1
1
1
1
1
1
1
1
1
1
11
1
1
1
1
1
1
1
1
1
1
1
1
111
1
1
1
1
1
11
1
1
1
11
1
1
1
1
1
1
11
1
1
1
1
1
1
1
1
1
11
1
1
1
1
1
1
1
1
1
1
11
1
1
1
1
1
1
1
1
1
1
11
1
1
1
1
1HARDNUTTIESCRUNCHYCHEW
3325292033252920
Ques 8Ques 9
11
11
11
11
11
1SMALLBIGFAMILY PACK1FREE GIFTSPRICE OFFERANY OTHER
12848191522320
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
1281
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
2152
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
2223
2483
33
33
33
33
33
33
33
33
33
33
33
33
33
33
33
33
33
33
319320
Ques11Ques12
TelevisionNewspapersBrochersHoardingDisplay1
11
11
11
11
11
11
11
111
11
11
111
11
11
11
1116
112
12
12
12
12
12
112
12
112
12
1112
12
12
12
12
12
1217
13
113
13
13
13
113
13
13
13
113
13
113
13
13
113
13
13
13
13
13
13
13
13
13
13
113
13
13
13
13
13
13
13
13
13
13
13
13
1339
14
14
14
14
14
14
114
14
14
114
14
14
114
14
14
14
14
1418
15
15
15
15
155
1
TelevisionNewspapersBrochersHoardingDisplay
8273415
Once in a fortnightDailyWeeklyMonthlyQuarterly
161739185
Ques13Below55 to 1010 to 2020 to 30Above 30
162351411
1Ques 14Ques15
111
111
111
1611
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
21261
22321
321
321
321
321
321
321
321
32135
322
322
322
322
322
322
322
322
322
322
322
322
322
322
32242
332
332
332
332
332
332
332
332
332
332
332
33227
333
333
333
3334
334
334
334
334
334
334
334
334
334
334
334
35134
434
434
434
4434
534
534
534
534
534
534
534
534
534
534
51134
34
345429
Postpone PurchaseSwitch BrandSearch in other ShopNo, Not at allMay ConsiderShall NotCan't Say
2624453527429
Sheet3
Que 1
Sheet3
955
Yes
No
Response
Number of Persons
Liking For the Chocolate
7322
Cadbury
Nestle
Chocolate Brands
No. of Persons
Brand Preference
6964614941
Dairy Milk
5 Star
Perk
Celebrations
Temptation
Sub-brands of Cadbury Chocolate
Number of Persons
Cadbury chocolates Purchased By People
1719181511
Kit Kat
Munch
Milky Bar
Bar-One
Milk Chocolate
Sub-brands of Nestle Chocolates
Number of Persons
Nestle chocolates Purchased by People
100608467708382735580
Flavor/Taste
Price
Quality
Packaging
Form
Brand
Image
Color
Shape
Quantity
Factors
Factors affecting Purhase of Nestle Chocolates
0.9452
0.8767
0.8356
0.6712
0.5616
0.7727
0.8636
0.8182
0.6818
0.5
Sub-brands of Chocolates purchased By People
4.3
3
2.4
1.86
1.24
Preference of Sub-Brands ofCadbury Chocolate
3.18
2.9
2.95
2.05
1.36
Preference of Sub-brands of Nestle chocolates
4.3
3
2.4
1.86
1.24
3.18
2.9
2.95
2.05
1.36
Preference Of Sub-brands of chocolates
33252920
HARD
NUTTIES
CRUNCHY
CHEW
Forms
Number of Consumers
Form of a Chocolate Prefered by People
284819
SMALL
BIG
FAMILY PACK
Pack
Number of Consumers
Pack of Chocolate Prefered
522320
FREE GIFTS
PRICE OFFER
ANY OTHER
Promotional Offers
Number of Consumers
Effect of Promotional Offers while Purchase
65161115925
ADVERTISEMENT
SUGGESTION FROM FRIENDS AND RELATIVES
ATTRACTIVE DISPLAY
DOCTOR'S ADVICE
BRAND AMBASSDORS
INGREDIENTS
Factors
Number of Consumers
Factors Affecting Purchase
8273415
Television
Newspapers
Brochers
Hoarding
Display
Media Of Advertising
Number of Customers
Media of Advertisement influencing the Purchase
161739185
Once in a fortnight
Daily
Weekly
Monthly
Quarterly
Frequency
Number of Consumers
Frequency of Consumption
62351411
Below5
5 to 10
10 to 20
20 to 30
Above 30
Price
Number of Consumers
Reasonable Price
262445
Postpone Purchase
Switch Brand
Search in other Shop
Action of Consumers in absence of Prefered Brand
Number of consumers
Brand Loyalty
3527429
No, Not at all
May Consider
Shall Not
Can't Say
Reactions
Number of Consumers
Reaction of consumers if new brand is introduced
14423311
0-10
10 to 20
20 to 30
Above 30
AGE GROUPS
NUMBER OF RESPONDENTS
AGE GROUPS
_1237225738.xlsChart3
752
3561
2481
551
CADBURY
NESTLE
NONE
NUMBER OF CONSUMERS
PREFERENCE ACCORDING TO AGE GROUPS
Sheet1
Ques123(CADBURY)3(NESTLE)4(CADBURY)4(NESTLE)5678910111213141516AGE GROUPSAGE GROUPS
AnsDSPCTKMMBBMCDSPCTKMMBBMCF/TPQLTYPCKFOBICOLSQTYF/TPQLTYPCKFOBICOLSQTYHNCRCHADSFRATDDABAITVNBHDF/TBIPQ0-1010 to 2020 to 30Above 300-1010 to 2020 to 30Above 30
1014423311CADBURY735245
202222NESTLE5685
302222NONE2111
402222
502222
61111111524315245535555544554255513111453212222
71111111542133454453243455543324412311131411221
8111111154321555555555555555555551113111233111121
911111115213453551432145545354414111111233111121
1011111115213453551432155545354414111111233111111
111111111543125455255555525555555511111322411111
121111111321545432345214534452432311111333411110
131111111542315454554324545445444311311111433111111115
1411111115423152555455555555455545131113532111011
15111111152134535525311355545554451111133311011
16111115345345255513554535355411111133341711
1711111115432155455543445344444444121113231111
18111114535354545355545353545412311111312111
19111111543234452341344455431445122111322111
201111154355542234145443555445121112322111
2111111112534154554531115555555555112211133111111
2211111534534525545354554313541121111113322111
231111545352313135545444555512111113224111
2411111114352153555555354343343432131111133141111
25111111532443534545334345454543112113234111
261111154343553451144453425555123115314111
271111111542135453433335434345433512111113322111111
2811111534525213341254434555441121114312111
291111154355534552215355555442112111232211111
301111113425315524511353254335131121111331111111
311111115423545335533555555555541321111114311111
321111111541235354333434534434343212211133221111
33111111534254434533355243343332111111132121111
34111115345245354355545555445512311112231110
35111111153421545555444554444444441311131311124
361111111542314453343333555445433313111433211
371111115234545334323344434444341111111423411
3811111115314253532331235333333333122111333411111
3911111134255345541342543554255112211111333111
40111111543231553445425444554455123111333111
4111111142535154435421445545443311111423111
421111111214314533544333453344323412311352211111
4311111113214554543533355454444445123111125321110
4411111115243152455355555445542555131114532135
45111111154213345445324345554332441231113141
4611111115432155555555555555555555111311123311
47111111153412555555544555553554441211111333211
4811155344344333443434334312111332111
491111153454555344435555555555112111133221
50111115435344344333443434334312111222111
51111154511114155552154545431311132321
5211111111543253541111225222222224111311133111
53111114355354245435534425111112111133341
5411111115432145543444455244344443122111123411
55111111154132535344323454453433341121113311
56111111523453555555555415151111111111114241
57111111154321451113111241311211151111131241
58111111145321511111111114111111111211143111
59111111154321411111111141111111111211112311
601111111541231142313155545444555512111411411
61111111135421524111111354311111211121133141
62111111143125511511111151111111111331111241
63111111514355555534344444444444112211111332211
641111111534215342154325435335443212111433311
65111111131254535414421151511441111231134341
661115435435555343454555431311132141
671115542431452443514521421221143241
681115344513243311111111121211143331
69111111154321431511211135111411121211151111
701111115243542132451253515342421321153331
711115543254435154215433451331124331
72111154514134234354145214331211113111
73111111354215345445555543454155511231152321
741111545342323135545421345212311433411
751115535454551545445555431211133141
761115435544444453554444441211133141
771115544444411534444155551311123311
7811111543132443243454321432431311135211
79121111143215525545445552554555551211125221
80121154434334444343433433331131143111
8112111114352145353452215454444541122111122311
82121154523535541554554554541211122321
831211111543125552344415525435554413111111133111111
841211544155434422454354444411231111333111
851211115342545335533554533353331221113141
8612111143255453545325545345544511111112321
87121154535314531543535455351131143211
8812111153245554444433334453423512211132311
8912111143525151455422555445444412311115121
9012111112351454324534244532545455131111132311111
911215321112222222224222221111141221
92121145535345333254541452541211115321
93121154515344555554321234511331125221
9412111435535554555553452455521121153111
9512111111254353545545255444543344112111441111
9612111435532343555553422555541211115211
97121111153142511111111151111111111121122141
9812111115314211111111155111111115111111323411
99121111153241511111111111511111111211112241
100121111131524435435222411111111111211122341
Sheet2
Ques1Ques2Ques3 DSPCTQues10
0111111ADVERTISEMENTSUGGESTION FROM FRIENDS AND RELATIVESATTRACTIVE DISPLAYDOCTOR'S ADVICEBRAND AMBASSDORSINGREDIENTS
01111111
01111111
01111111
01111111
11111111
11111111
11111111
1111111111
11111111
111111
11111111
111111
111111111
111111
11111111
111111
111111111
1111111111
111111111
111111
11111111
1111111
1111111
1111111
111111111
1111111111
11111111
1111111
1111111111
11111111
1111111
1111111111
11111111
111111111
11111111
11111111
11111111
111111111
11111111
11111111
11111111
11111
111111
1111111
11111
11111111
111111
111111111
111111111
1111111
111111111
11111111
11111111
11111111
11111111
11111111
1111111
1111111111
11111111
1111
1111
1111
11111111
1111111
1111
11111
1111111
11111
1111
1111
1111
111111
17369646149411
1average0.94520.87670.83560.67120.56161
11
1KMMBBMC111
12111111
12111111
1211111111
12111
12111111
12111
12111111
1211111
1211111
1211111
1211111
12111111
1211
12111
12111
121111
121111111
121111
12111111
1211111
1211111TOTAL65161115925
1211111ADVERTISEMENTSUGGESTION FROM FRIENDS AND RELATIVESATTRACTIVE DISPLAYDOCTOR'S ADVICEBRAND AMBASSDORSINGREDIENTS
122171918151165161115925
955average0.77270.86360.81820.68180.5
Dairy Milk5 StarPerkCelebrationsTemptationKit KatMunchMilky BarBar-OneMilk Chocolate
0.94520.87670.83560.67120.56160.77270.86360.81820.68180.5
Ques 4Dairy Milk5 StarPerkCelebrationsTemptationKit KatMunchMilky BarBar-OneMilk Chocolate
Ques.2DSPCTKMMBBMC4.332.41.861.243.182.92.952.051.36
15243143215
15421354
15432143521
15213454
15213454312
15431254
1321545342
1542314325
15423154
1521345324
15344352
15432123514
14535
1543245
154354
125341435
153412543
154435
14352153142
1532453142
154353241
15421331524
15347064654530274
1543avg70/22=3.182.92.952.051.36
13425
15423
154123
15342
1534
153421
154231
15234
153142
13425
15432
14253
121431
132145
152431
154213
154321
153412
15
1534
1543
154
115432
1435
154321
154132
15234
154321
145321
154321
154123
135421
143125
15143
153421
131254
15
15
15
154321
15243
15
154
135421
154
15
15
15
1543
7331522017613691938
avg4.332.41.861.24
Ques5
F/TPQLTYPCKFOBICOLSQTY
5245535555
3454453243
5555555555
5355143214
5355143215
5455255555
5432345214
5454554324
5255545555
5355253113
5345255513
5545554344
5354545355
3445234134
5554223414
5455453111
5345255453
5352313135
5355555535
4353454533
4355345114
5453433335
5252133412
5553455221
3155245113
5453355335
5354333434
5443453335
5245354355
5455554445
4453343333
5453343233
5353233123
5345541342
3155344542
5154435421
4533544333
5454353335
5245535555
3454453243
5555555555
5555555445
5344344333
5455534443
5344344333
5111141555
5354111122
5354245435
4554344445
5353443234
5355555555
4511131112
5111111111
4111111111
1142313155
5241111113
5115111111
5555553434
5342154325
5354144211
4354355553
5424314524
3445132433
4315112111
5421324512
5432544351
5141342343
5345445555
5342323135
5354545515
4355444444
5444444115
1324432434
5255454455
4343344443
4535345221
5235355415
5552344415
4155434422
5453355335
5453545325
5353145315
5554444433
5151455422
5432453424
3211122222
5353453332
5153445555
5355545555
5354554525
5323435555
5111111111
1111111115
5111111111
4354352224
4352953913443013543442972683423371
4.583.14.123.623.173.733.623.132.823.6AVGout of 95
Ques5
Ques1F/TPQLTYPCKFOBICOLSQTY
15245535555
13454453243
15555555555
15355143214
15355143215
15455255555
15432345214
15454554324
15255545555
15355253113
15345255513
15545554344
15354545355
13445234134
15554223414
15455453111
15345255453
15352313135
15355555535
14353454533
14355345114
15453433335
15252133412
15553455221
13155245113
15453355335
15354333434
15443453335
15245354355
15455554445
14453343333
15453343233
15353233123
15345541342
13155344542
15154435421
14533544333
15454353335
15245535555
13454453243
15555555555
15555555445
15344344333
15455534443
15344344333
15111141555
15354111122
15354245435
14554344445
15353443234
15355555555
14511131112
15111111111
14111111111
11142313155
15241111113
15115111111
15555553434
15342154325
15354144211
14354355553
15424314524
13445132433
14315112111
15421324512
15432544351
15141342343
15345445555
15342323135
15354545515
14355444444
15444444115
11324432434
733352353072772312712622242132622617
AVG4.593.24.23.793.163.713.593.072.923.59
25255454455
24343344443
24535345221
25235355415
25552344415
24155434422
25453355335
25453545325
25353145315
25554444433
25151455422
25432453424
23211122222
25353453332
25153445555
25355545555
25354554525
25323435555
25111111111
21111111115
25111111111
24354352224
22100608467708382735580754
AVG4.542.723.823.043.183.773.733.322.53.64
Ques 6
F/TPQLTYPCKFOBICOLSQTY
5445542555
4555433244
5555555555
5545354414
5545354414
5255555555
5344524323
5454454443
5555455545
5554555445
5545353554
5344444444
5453535454
4455431445
5443555445
5555555555
5455431354
5454445555
4343343432
4345454543
4453425555
4343454335
5443455544
5355555442
5325433513
5555555554
5344343432
5243343332
5455554455
5444444444
5554454333
4443444434
5333333333
5435542551
5444554455
4455454433
4533443234
5454444445
5445542555
4555433244
5555555555
5555355444
4434343343
5555555555
4434343343
5215454543
5222222224
5344251111
5244344443
5445343334
5415151111
4131121115
1411111111
4111111111
5454445555
5431111121
5111111111
4444444444
4353354432
5151144111
4345455543
4351452142
1111111112
3511141112
5351534242
5421543345
5414521433
5434541555
5454213452
4544555543
5355444444
3444415555
5432143243
5255455555
4343343333
5454444541
5455455454
5254355544
4543544444
5453335333
5453455445
4353545535
3344534235
5554454444
4532545455
2222422222
5454145254
5432123451
5345245552
5444543344
5342255554
5111111111
5111111115
1151111111
1111111111
4273373673383323583283323353283482
4.813.553.863.563.493.773.453.493.523.45avg
Ques2Ques6
F/TPQLTYPCKFOBICOLSQTY
15445542555
14555433244
15555555555
15545354414
15545354414
15255555555
15344524323
15454454443
15555455545
15554555445
15545353554
15344444444
15453535454
14455431445
15443555445
15555555555
15455431354
15454445555
14343343432
14345454543
14453425555
14343454335
15443455544
15355555442
15325433513
15555555554
15344343432
15243343332
15455554455
15444444444
15554454333
14443444434
15333333333
15435542551
15444554455
14455454433
14533443234
15454444445
15445542555
14555433244
15555555555
15555355444
14434343343
15555555555
14434343343
15215454543
15222222224
15344251111
15244344443
15445343334
15415151111
14131121115
11411111111
14111111111
15454445555
15431111121
15111111111
14444444444
14353354432
15151144111
14345455543
14351452142
11111111112
13511141112
15351534242
15421543345
15414521433
15434541555
15454213452
14544555543
15355444444
13444415555
15432143243
733342692822722642822472592582552722
avg4.583.683.863.733.623.863.383.553.533.49
F/TPQLTYPCKFOBICOLSQTY
25255455555
24343343333
25454444541
25455455454
25254355544
24543544444
25453335333
25453455445
24353545535
23344534235
25554454444
24532545455
22222422222
25454145254
25432123451
25345245552
25444543344
25342255554
25111111111
25111111115
21151111111
21111111111
total93688566687681737773760
avg4.233.093.8633.093.453.683.323.53.32
Ques7
HARDNUTTIESCRUNCHYCHEW
1
1
111
11
11
1
1
1
1
1
1
1
1
1
1
11
1
1
1
1
1
1
1
1
1
1
1
11
1
1
1
1
1
1
1
1
1
1
1
1
111
1
1
1
1
1
11
1
1
1
11
1
1
1
1
1
1
11
1
1
1
1
1
1
1
1
1
11
1
1
1
1
1
1
1
1
1
1
11
1
1
1
1
1
1
1
1
1
1
11
1
1
1
1
1HARDNUTTIESCRUNCHYCHEW
3325292033252920
Ques 8Ques 9
11
11
11
11
11
1SMALLBIGFAMILY PACK1FREE GIFTSPRICE OFFERANY OTHER
12848191522320
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
1281
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
2152
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
2223
2483
33
33
33
33
33
33
33
33
33
33
33
33
33
33
33
33
33
33
319320
Ques11Ques12
TelevisionNewspapersBrochersHoardingDisplay1
11
11
11
11
11
11
11
111
11
11
111
11
11
11
1116
112
12
12
12
12
12
112
12
112
12
1112
12
12
12
12
12
1217
13
113
13
13
13
113
13
13
13
113
13
113
13
13
113
13
13
13
13
13
13
13
13
13
13
113
13
13
13
13
13
13
13
13
13
13
13
13
1339
14
14
14
14
14
14
114
14
14
114
14
14
114
14
14
14
14
1418
15
15
15
15
155
1
TelevisionNewspapersBrochersHoardingDisplay
8273415
Once in a fortnightDailyWeeklyMonthlyQuarterly
161739185
Ques13Below55 to 1010 to 2020 to 30Above 30
162351411
1Ques 14Ques15
111
111
111
1611
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
211
21261
22321
321
321
321
321
321
321
321
32135
322
322
322
322
322
322
322
322
322
322
322
322
322
322
32242
332
332
332
332
332
332
332
332
332
332
332
33227
333
333
333
3334
334
334
334
334
334
334
334
334
334
334
334
35134
434
434
434
4434
534
534
534
534
534
534
534
534
534
534
51134
34
345429
Postpone PurchaseSwitch BrandSearch in other ShopNo, Not at allMay ConsiderShall NotCan't Say
2624453527429
Sheet3
Que 1
Sheet3
955
Yes
No
Response
Number of Persons
Liking For the Chocolate
7322
Cadbury
Nestle
Chocolate Brands
No. of Persons
Brand Preference
6964614941
Dairy Milk
5 Star
Perk
Celebrations
Temptation
Sub-brands of Cadbury Chocolate
Number of Persons
Cadbury chocolates Purchased By People
1719181511
Kit Kat
Munch
Milky Bar
Bar-One
Milk Chocolate
Sub-brands of Nestle Chocolates
Number of Persons
Nestle chocolates Purchased by People
100608467708382735580
Flavor/Taste
Price
Quality
Packaging
Form
Brand
Image
Color
Shape
Quantity
Factors
Factors affecting Purhase of Nestle Chocolates
0.9452
0.8767
0.8356
0.6712
0.5616
0.7727
0.8636
0.8182
0.6818
0.5
Sub-brands of Chocolates purchased By People
4.3
3
2.4
1.86
1.24
Preference of Sub-Brands ofCadbury Chocolate
3.18
2.9
2.95
2.05
1.36
Preference of Sub-brands of Nestle chocolates
4.3
3
2.4
1.86
1.24
3.18
2.9
2.95
2.05
1.36
Preference Of Sub-brands of chocolates
33252920
HARD
NUTTIES
CRUNCHY
CHEW
Forms
Number of Consumers
Form of a Chocolate Prefered by People
284819
SMALL
BIG
FAMILY PACK
Pack
Number of Consumers
Pack of Chocolate Prefered
522320
FREE GIFTS
PRICE OFFER
ANY OTHER
Promotional Offers
Number of Consumers
Effect of Promotional Offers while Purchase
65161115925
ADVERTISEMENT
SUGGESTION FROM FRIENDS AND RELATIVES
ATTRACTIVE DISPLAY
DOCTOR'S ADVICE
BRAND AMBASSDORS
INGREDIENTS
Factors
Number of Consumers
Factors Affecting Purchase
8273415
Television
Newspapers
Brochers
Hoarding
Display
Media Of Advertising
Number of Customers
Media of Advertisement influencing the Purchase
161739185
Once in a fortnight
Daily
Weekly
Monthly
Quarterly
Frequency
Number of Consumers
Frequency of Consumption
62351411
Below5
5 to 10
10 to 20
20 to 30
Above 30
Price
Number of Consumers
Reasonable Price
262445
Postpone Purchase
Switch Brand
Search in other Shop
Action of Consumers in absence of Prefered Brand
Number of consumers
Brand Loyalty
3527429
No, Not at all
May Consider
Shall Not
Can't Say
Reactions
Number of Consumers
Reaction of consumers if new brand is introduced
14423311
0-10
10 to 20
20 to 30
Above 30
AGE GROUPS
NUMBER OF RESPONDENTS
AGE GROUPS
752
3561
2481
551
CADBURY
NESTLE
NONE
NUMBER OF CONSUMERS
PREFERENCE ACCORDING TO AGE GROUPS
_1424290578.xlsChart4
1719181511
Kit Kat
Munch
Milky Bar
Bar-One
Milk Chocolate
Sub-brands of Nestle Chocolates
Number of Persons
Nestle chocolates Purchased by People
Sheet1
Ques123(CADBURY)3(NESTLE)4(CADBURY)4(NESTLE)5678910111213141516
AnsDSPCTKMMBBMCDSPCTKMMBBMCF/TPQLTYPCKFOBICOLSQTYF/TPQLTYPCKFOBICOLSQTYHNCRCHADSFRATDDABAITVNBHDF/TBIPQ
10
20
30
40
50
6111111152431524553555554455425551311145321
7111111154213345445324345554332441231113141
811111115432155555555555555555555111311123311
91111111521345355143214554535441411111123311
101111111521345355143215554535441411111123311
11111111154312545525555552555555551111132241
12111111132154543234521453445243231111133341
1311111115423154545543245454454443113111114331111
14111111154231525554555555554555451311135321111
15111111152134535525311355545554451111133311
16111115345345255513554535355411111133341
17111111154321554555434453444444441211132311
181111145353545453555453535454123111113121
191111115432344523413444554314451221113221
2011111543555422341454435554451211123221
21111111125341545545311155555555551122111331111
22111115345345255453545543135411211111133221
2311115453523131355454445555121111132241
24111111143521535555553543433434321311111331411
251111115324435345453343454545431121132341
2611111543435534511444534255551231153141
2711111115421354534333354343454335121111133221111
28111115345252133412544345554411211143121
2911111543555345522153555554421121112322111
3011111134253155245113532543351311211113311111
3111111154235453355335555555555413211111143111
3211111115412353543334345344343432122111332211
331111115342544345333552433433321111111321211
341111153452453543555455554455123111122311
35111111153421545555444554444444441311131311
36111111154231445334333355544543331311143321
37111111523454533432334443444434111111142341
381111111531425353233123533333333312211133341111
391111113425534554134254355425511221111133311
4011111154323155344542544455445512311133311
411111114253515443542144554544331111142311
42111111121431453354433345334432341231135221111
431111111321455454353335545444444512311112532111
44111111152431524553555554455425551311145321
45111111154213345445324345554332441231113141
4611111115432155555555555555555555111311123311
47111111153412555555544555553554441211111333211
4811155344344333443434334312111332111
491111153454555344435555555555112111133221
50111115435344344333443434334312111222111
51111154511114155552154545431311132321
5211111111543253541111225222222224111311133111
53111114355354245435534425111112111133341
5411111115432145543444455244344443122111123411
55111111154132535344323454453433341121113311
56111111523453555555555415151111111111114241
57111111154321451113111241311211151111131241
58111111145321511111111114111111111211143111
59111111154321411111111141111111111211112311
601111111541231142313155545444555512111411411
61111111135421524111111354311111211121133141
62111111143125511511111151111111111331111241
63111111514355555534344444444444112211111332211
641111111534215342154325435335443212111433311
65111111131254535414421151511441111231134341
661115435435555343454555431311132141
671115542431452443514521421221143241
681115344513243311111111121211143331
69111111154321431511211135111411121211151111
701111115243542132451253515342421321153331
711115543254435154215433451331124331
72111154514134234354145214331211113111
73111111354215345445555543454155511231152321
741111545342323135545421345212311433411
751115535454551545445555431211133141
761115435544444453554444441211133141
771115544444411534444155551311123311
7811111543132443243454321432431311135211
79121111143215525545445552554555551211125221
80121154434334444343433433331131143111
8112111114352145353452215454444541122111122311
82121154523535541554554554541211122321
831211111543125552344415525435554413111111133111111
841211544155434422454354444411231111333111
851211115342545335533554533353331221113141
8612111143255453545325545345544511111112321
87121154535314531543535455351131143211
8812111153245554444433334453423512211132311
8912111143525151455422555445444412311115121
9012111112351454324534244532545455131111132311111
911215321112222222224222221111141221
92121145535345333254541452541211115321
93121154515344555554321234511331125221
9412111435535554555553452455521121153111
9512111111254353545545255444543344112111441111
9612111435532343555553422555541211115211
97121111153142511111111151111111111121122141
9812111115314211111111155111111115111111323411
99121111153241511111111111511111111211112241
100121111131524435435222411111111111211122341
Sheet2
Ques1Ques2Ques3 DSPCTQues10
0111111ADVERTISEMENTSUGGESTION FROM FRIENDS AND RELATIVESATTRACTIVE DISPLAYDOCTOR'S ADVICEBRAND AMBASSDORSINGREDIENTS
01111111
01111111
01111111
01111111
11111111
11111111
11111111
1111111111
11111111
111111
11111111
111111
111111111
111111
11111111
111111
111111111
1111111111
111111111
111111
11111111
1111111
1111111
1111111
111111111
1111111111
11111111
1111111
111
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