STORYTELLING &
VIDEO PROTOTYPING
PM Camp – Bad Homburg Samstag, 28. Juni 2014 Torsten J. Koerting @TorstenKoerting
Vom Wichtigen ... Zu Geschichten ... Zur Erzählung ... Zum Video !
Torsten J. Koerting Twitter: @TorstenKoerting www.torstenkoerting.com www.projectyzer.com XING: www.xing.com/profile/Torsten_Koerting Mail: [email protected] Tel.: +49(0) 172 372 3759
PICTURE CREDITS - HTTPS://WWW.FLICKR.COM/PHOTOS/DUNCAN/4664460994/
GESCHICHTEN ...
WERDEN SCHON IMMER ERZÄHLT
JEDES 3. PROJEKT SCHEITERT
© GPM Studie 2006
UNTERSCHIEDLICHE GRÜNDE
© GPM Studie 2006
ZU 90% IST PROJEKT
MANAGEMENT ...
KOMMUNIKATION
GESCHICHTEN ...
SIND EINE WESENTLICHE
FORM DER KOMMUNIKATION
ERINNERUNGEN ...
DIE
5 FEHLER
IN DER PROJEKT
KOMMNUNIKATION ...
Holger
HOLGERS GESCHICHTE …
GESCHICHTEN ...
ARE MADE TO STICK
WAS SIEHST DU ?
GESCHICHTEN ...
BESCHREIBEN UND HELFEN ZU
VERSTEHEN
GUTE STORY TELLER
...
MARTIN LUTHER KING
TONY ROBBINS
PETER TAYLOR
JERRY SEINFELD
ALEXANDER MEREIEN
GESCHICHTEN ...
WOLLEN
GUT
ERZÄHLT
WERDEN
GESCHICHTEN ...
...SIND KOMMUNIKATION...
...ARE MADE TO STICK...
...HELFEN ZU VERSTEHEN...
...WOLLEN GUT ERZÄHLT WERDEN...
STRUKTUR ...
IST
ALLES
DIE MUSTER ...
1) Kurt Vonnegut‘s Story Graphs ...
2) Dan Harmon‘s Story Cycle ... 3) Es war einmal ...
The Disney Way of Storytelling
4) Die Heldenreise ...
KURT VONNEGUT STORY GRAPH
KURT VONNEGUT STORY GRAPH
KURT VONNEGUT STORY GRAPH
GUSTAV FREYTAG PYRAMID
1. Exposition … 2. Steigerung … 3. Höhepunkt … 4. Ratardierendes Moment … 5. Katastrophe …
DAN HARMON STORY CIRCLE
ES WAR EINMAL ...
One upon a time … Every day … One day … Because of that … Because of that … Until finally …
CINDERELLA ... Once upon a time there was this hottie called cinderella who had a wiched authoritarian sister who had issues. Probably a low self esteem.
Anyway one day Cinderella heard about this thing going down at the princes place, so not being daunted by all the negative from her sister she picked up a gown at the fairy dress emporium and went to the gig.
She danced and loved the prince and he checked her out thoroughly.
Upon leaving she dropped a shoe so the prince would find her apparently she was the only chick in the hemisphere with that size.
Any way he found her and she told the wiched sister to buz off
and they lived happily everafter.
DIE HELDENREISE ...
Held … Problem / Bedarf … Scheitern / Emotionen ... Helfer / Lösung … Happy End …
CINDERELLA ... Once upon a time there was this hottie called cinderella who had a wiched authoritarian sister who had issues. Probably a low self esteem.
Anyway one day Cinderella heard about this thing going down at the princes place, so not being daunted by all the negative from her sister she picked up a gown at the fairy dress emporium and went to the gig.
She danced and loved the prince and he checked her out thoroughly.
Upon leaving she dropped a shoe so the prince would find her apparently she was the only chick in the hemisphere with that size.
Any way he found her and she told the wiched sister to buzz off and they lived happily ever after.
DIE AUFGABE ...
1) Storyteller identifizieren 2) Gruppen bilden max 5 Personen 3) Struktur wählen 4) Geschichte beschreiben 15 Minuten
VIDEO PROTOTYPING
...
VON DER GESCHICHTE ZUM VIDEO
Geschichten
visuell umsetzen, sichtbar
machen und dadurch
begeistern
Aktivierung der implizierten Wahrnehmung
Spontaner und emotionaler Zugang zu einer Zielgruppe
Beantwortung von Fragen,
Validierung von Annahmen,
Schnelles Feedback
Problemstellung USP
Konzept Vorteile
Case
DIE AUFGABE ...
1) Materialien nutzen 2) Video vorbereiten 30 Minuten 3) Video abdrehen 15 Minuten 4) Video anschauen Im Plenum
FRAGEN
?
Torsten J. Koerting Twitter: @TorstenKoerting www.torstenkoerting.com www.projectyzer.com XING: www.xing.com/profile/Torsten_Koerting Mail: [email protected] Tel.: +49(0) 172 372 3759
http://bit.ly/PMCReferent
Torsten J. Koerting Twitter: @TorstenKoerting www.torstenkoerting.com www.projectyzer.com XING: www.xing.com/profile/Torsten_Koerting Mail: [email protected] Tel.: +49(0) 172 372 3759
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