Ed [email protected] www.schipul.com // www.eschipul.com
www.flickr.com/photos/margolove/3523556733
Storytelling through Social MediaThe Modern Narrative Defined
Thursday, October 15, 2009
http://www.youtube.com/watch?v=sMel13nY0PE
How would this Story be different?
Thursday, October 15, 2009
Anthropology of Cell Phones
http://pogue.blogs.nytimes.com/2007/03/28/the-anthropology-of-cellphones/
Thursday, October 15, 2009
Let’s talk about...
• How to tell a Story
• Developing Characters / Personas
• Motivating your characters
Growing your Brand through online Story
www.flickr.com/photos/7885343@N04/3389501692/
Thursday, October 15, 2009
Once upon a time...http://flickr.com/photos/e_phots/2646616379/
Classic StorytellingThe Power of the Narrative
Thursday, October 15, 2009
...we still tell each other our stories...
Modern StorytellingNarrating through Technology
Thursday, October 15, 2009
So my point is...
1. Message 4. Plot
2. Conflict 3. Characters
4 Elements of Storytelling
Thursday, October 15, 2009
1. The Message
• Strategic premise
• What is your real statement?
• Stick to 1 or 2 messages
• Different audiences mean different messages
What’s old is new: The 4 Elements of a Modern Story
Thursday, October 15, 2009
What are your Vision, Mission and Values?
• Vision: Big picture
• Mission: The nuts and bolts
• Values: The behaviors that get you there
1. The Message
You can’t write about what you don’t know
Thursday, October 15, 2009
Promoting your message in all that you do
• Message #1: Just Do It
• Nike+ Run Faster Blog
• Message #2: We innovate, we help
• Nike R&D Storytelling videos
1. The Message
http://nikeplus.nike.com
www.twiike.com
Thursday, October 15, 2009
2. The Conflict
• Not always negative
• What problem forces you to act?
• How do you restore harmony?
• Internal or external conflict?
What’s old is new: The 4 Elements of a Modern Story
http://flickr.com/photos/slipstreamblue/2617035636/
Thursday, October 15, 2009
Whole Foods fights bio-engineering and trade practiceshttp://blog.wholefoodsmarket.com
Thursday, October 15, 2009
Starbucks lets patrons discover and solve conflictwww.mystarbucksidea.com
Thursday, October 15, 2009
3. The Characters
• Who are the main players?
• Multi-purpose Characters
• Your readers are Characters too ** PERSONA Development **
What’s old is new: The 4 Elements of a Modern Story
Thursday, October 15, 2009
http://www.youtube.com/watch?v=1EbCyibkNB0
Mac vs. PC 3. The Characters
Thursday, October 15, 2009
The Apple story’s Characters
Benefactor Beneficiary
Hero Adversary
Goal
Support
3. The Characters
(out-of-the-box geeks)
(in-the-box products)
(everlasting love)
Thursday, October 15, 2009
How / when will you speak to your Personas?Persona Development
Thursday, October 15, 2009
What kind of Character are you?
The Joker
The Creator
The Adventurer
The Brave Hero
The Wise Hero
The Everyday Hero
The Magician
The Innocent
The Caregiver
The Ruler
The Rebel
The Lover
Thursday, October 15, 2009
Weave your audience into your StoryPersona Development
www.intensedebate.com
www.polldaddy.com
www.polleverywhere.com
www.chipin.com
Thursday, October 15, 2009
Master the art of Listening and RespondingPersona Development
www.google.com/alerts
www.icerocket.com
www.blogpulse.com
www.viralheat.com
Thursday, October 15, 2009
What’s your Motivation?The driving forces behind your
Characters
Thursday, October 15, 2009
A rubber raft in the middle of the ocean
http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
Thursday, October 15, 2009
Speak to your audience’s motivationsRead more: http://www.schipul.com/en/art/?562
1. Material
2. Social
3. Ideological
http://www.flickr.com/photos/thegreentrilby/93788893/ http://www.flickr.com/photos/barackobamadotcom/2214065098/
http://www.cathedralgrove.se
Thursday, October 15, 2009
4. The Plot
The difference between:
‘The King died and then the Queen died’
and
‘The King died by the sword and the Queen died of grief’
What’s old is new: The 4 Elements of a Modern Story
http://flickr.com/photos/alimander/2832880196/
Thursday, October 15, 2009
Plot your Plot4. The Plot
Establish
Interact / Connect / Play
Deal with it
Almost there...
Onward and upward
Thursday, October 15, 2009
For your plot, grab a video camera4. The Plot
www.apple.com/ipodnano/
www.theflip.com
Thursday, October 15, 2009
Twitter Storytelling tips and tricks
1. Tell other people’s stories
2. Link like it’s going out of style: www.tinyurl.com 3. Ask questions, answer questions
4. Share brain candy
5. Say thank you
Tweeting your Story
Thursday, October 15, 2009
Follow your Story’s Buzz
http://search.twitter.com
www.tweetbeep.com
www.twitscoop.com
Tweeting your Story
www.crowdeye.com
Thursday, October 15, 2009
Let’s review...
• Tell your Story with modern tools
• Know yourself, know your audience
• Keep the Story eternal with Twitter
Tell your Story, be a Hero
http://flickr.com/photos/sandrino/248016804/
Thursday, October 15, 2009
Thanks for participating today!
Ed Schipul
CEO, Schipul - The Web Marketing Companywww.schipul.com // www.tendenci.com (281) 497.6567
Blog: www.eschipul.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul
Find my slides on Slideshare: www.slideshare.net/eschipul
Thursday, October 15, 2009
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