DELIVERING TRUE PERFORMANCET H E S T E E L H O U S E A DV E RT I S I N G S U I T E
2010AN ADVERTISING SUITEthat combines performance and control
TO DELIVER
W E S T A R T E D I N
T H E 1 S T & O N LY P L AT F O R M TO O F F E R E V E R Y E L E M E N T O F
PERFORMANCE MARKETINGI N O N E P L AC E
MULTI-CHANNEL
CAMPAIGN MANAGER
CLOUD HOSTED DATA WAREHOUSE STEELHOUSE CREATIVE
SUCCESSFUL BRANDSW E ’ V E M A D E H U N D R E D S O F
O U R C U S TO M E R
STEELHOUSE DIFFERENT?W H AT M A K E S
Built in stunning HTML ads from scratch — No
increased CMPs to leverage experience
sharing video assets + "feedless" dynamic
product display carousel elements
available.
STEELHOUSE CREATIVE
We gather first-party data using our Smarter
Pixel, allowing marketers to target and
unlimited audience segments with relevant
offers immediately.
REAL TIME SEGMENTATION
SteelHouse’s proprietary technology
allows real time optimization while
bidding. We deliver ads to the right audience at the point they are most
likely to make a purchase.
ADAPTIVE AD SERVER
Set campaign priority, escalation, A/B testing,
measure the true lift with control groups, and get
superior analytics - all in one place.
CAMPAIGN TOOLS
Ranked #1 in customer service in ad tech based on
our Net Promoter Score. We invest in our team and
it shows.
DEDICATED ACCOUNT TEAM
REAL TIME AUDIENCE ENGINEC A M P A I G N A C T I O N A B L E S E G M E N TAT I O N
Create unlimited audience segments based on purchase patterns, device, search terms, location, and more.
Real-time access to first-party Behavioral, Geo, and Product data
Narrow your parameters by simply moving sliders
Target any and all audience with relevant offers immediately
Add your CRM list (email and any other custom data)
www.steelhouse.com
S T E E L H O U S E
PROSPECTING
Look-alike (site behavior)
Contextual Targeting
3rd Party Data
Vertical Targeting
Demographic Audiences
Only SteelHouse automatically optimizes your campaign
based on channel, tactic, and targeting criteria to create
the largest pool of high potential prospects.
Attract New Customers Through Multiple
Tactics with a Single Campaign
Converting cart abandoners is just the tip of the iceberg.
STEELHOUSE
RETARGETING
Increase brand awareness, make product recommendations, close the first sale, drive
more site traffic, and get your customers to keep coming back for more.
V I S I TO R L E AV E S W E B S I T E
BRAND NEW /CLOTHING / ACCESSORIES
S E E S A R E TA RG E T I N G A D & R E T U R N S M A K E S A P U RC H A S E
BRAND NEW /CLOTHING / ACCESSORIES
CREATIVE
www.steelhouse.com
One-stop creative shop that empowers marketers, designer, and creative developers to create, customize, and launch beautiful campaigns in minutes.
Build polished creatives from scratch and apply them to campaigns in minutes
Choose from hundreds of professionally-designed creatives to customize
Includes Getty Images & YouTube integrations
Optimized for all skill levels, no design experience or coding required
A groundbreaking, interactive ad designer with full integration into the SteelHouse Advertising Suite.
C R E AT I V E L I B R A R Y + A D B U I L D E R
STEELHOUSE
-VS-Display more relevant product results in your ads based on behavior, product category, and user location - all
without having to set up a product feed.
P RO D U C T R E C O M M E N DAT I O N S
DYNAMICOther vendors can only show products based on ”most viewed.”
SteelHouse can show recommendations based on last-viewed product, category, and user location for more relevant results.
Customers who have run campaigns with Facebook Dynamic Retargeting have seen huge gains toward their goals.
FACEBOOK DYNAMIC RETARGETINGO U T P E R F O R M T H E C O M P E T I T I O N
C A S E S T U DY # 1
ROA S C PA
Up 289% Down 55%
C A S E S T U DY # 2 C A S E S T U DY # 3 C A S E S T U DY # 4
ROA S C PA
Up 277% Down 75%
ROA S C PA
Up 94% Down 40%
ROA S C PA
Up 550% Down 83%
YOUR INVENTORY INCREASING
A SINGLE NETWORK IS NOT ENOUGH
• SteelHouse is an aggregate of all top ad networks and exchanges
• Access to every major exchange and SSP including
the Facebook Exchange (FBX) and News Feed
•Highest QPS (3 million) in the industry to win more bids
• Largest publisher marketplace providing direct access to thousands of unique contracts and
publishers
• Scale in 150+ countries
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Double Click by Google
Appnexus
OpenX
PubMatic
Rubicon Project
Facebook Exchanged
INDEX Exchange
Pulsepoint
Yahoo!Ad Exchange
Switch
marketplace by Adtech
Sovrn
Technorati
Other*
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*Admeta | Adscale | Adskom | Beanstock | Media | CCI
Centro Exchange | Falk Real | Time | GumGum | Improve
Digital | Xaxis Marketplace | Zedo
G R E AT A D S N E E D TO W O R K AC RO S S A L L
PLATFORMS & DEVICES
A2 Ads work the same way in any browser
A2 Ads work everywhere. iPhones, iPads, Android, Mac, Windows, and all other devices
A2 Ads adhere and comply with IAB standards
For Performance
Karuna Johnson
Regional Director of Enterprise Sales
P: 424.543.3815
M: 424.353.1010
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