GET YOUR BRAND MESSAGE INTO RADIO SPORTS BULLETINSAND PODCASTS
GET YOUR BRAND MESSAGE INTO RADIO SPORTS BULLETINSAND PODCASTS
“
A BRIEF INTRODUCTION TO SPORTSMEDIA
Sportsmedia delivers and broadcasts LIVE radio sports news, business news and web podcasts... all funded by sponsorship.
Sportsmedia broadcasts 8,250 radio sports bulletins per year... 5,170 business bulletins per year.
ONLY Sportsmedia can ENSURE that your sponsor message will be broadcast around high impact, must-listen-to editorial. Why? Our radio stations are contracted to us.
Sir Geoff Hurst and Kenny Dalglish MBE open the new offices of
If you’re looking to use radio and the internet to:
• activate your brand’s event sponsorship or
• associate your brand with major sporting events and
• if your website needs podcasts to keep people on your
site, then Sportsmedia can help.
Our team broadcasts live Sports News and Finance News bulletins
everyday to radio stations and internet websites.
Sportsmedia has exclusive access to star names in
sport. In 2008, we have delivered one-to-one interviews
with Arsène Wenger, Sir Alex Ferguson, Dame Kelly Holmes
Dame Tanni Grey-Thompson and Sir Steve Redgrave.
“
WORKING WITH MAJOR RADIO NETWORKS
Sportsmedia’s Centre Court position at Wimbledon
Audience Growth up 40% year-on-year. Affiliate station list up 50% in 2008.
• Sportsmedia launched in 1992 and now features on over 100
stations and in every major city across the UK on FM, AM,
DAB, Sky, Freeview and the Internet.
• Working with every major radio network.
• We distribute our content across the internet. Our podcasts, including
accompanying text and sponsor logos can be seen and heard on
News Now, sponsoredbyyou.com (Nationwide’s football website),
racingpost.co.uk and our own Football Audio Channel on iTunes.
• Sportsmedia has reporters live on Centre Court at Wimbledon,
The Open Championship, The Six Nations Championship,
The Cheltenham Festival plus key Premier
League and Champions League games.
SPORTSMEDIA: THE STORY SO FAR
and Businessmedia look set to propel Sportsmedia into additional growth phase.
“ Flamboyant entrepreneur”David Sumner Smith - The Daily Telegraph
1992: Jonny Gould forms Sportsmedia Broadcasting Ltd., a broadcast news agency providing sports audio content to radio stations, as well as programming for PR companies, sports sponsors, governing bodies and retail chains.
1994: The company starts providing a sports bulletin feed to UK Radio stations with the establishment of The Sportsmedia Bulletin Network.
Since 1994: Sportsmedia has covered the Wimbledon Championships.
1994: BUPA becomes Sportsmedia client.
Since 1995: Sportsmedia has covered golf's Open Championship.
Since 1996: Sportsmedia has covered every UEFA European Football Championship.
1996: Sportsmedia pioneers an audio website providing sports news and interviews, created in partnership with internet company Datanet Marketing Services and later, the 365 Corporation white labelling content to partner websites.
1996: Sportsmedia produces LIVE streamed audio coverage of Wimbledon for AOL.
1996: Sportsmedia Bulletin Network has 25 stations.
1997: Nationwide becomes Sportsmedia client.
1999: IG Index becomes Sportsmedia client.
2000-2003: Sportsmedia creates audio content for Sporting Life, Freeserve, Tiscali and RealPlayer, and live streamed broadcasting to Sporting Life and Tote Bookmakers. It also develops a premium rate telephone service and a Voice Activated bulletin service for Virgin Mobile.
2004: Sportsmedia Bulletin Network has 45 stations.
2006: Sportsmedia moves to new West London offices, which are officially opened by Sir Geoff Hurst and Kenny Dalglish.
2006: Sportsmedia launches www.footballaudio.com, the world’s first website available internationally, dedicated to football audio interviews.
2006: Sportsmedia Bulletin Network has 65 stations.
2007: Sister company Businessmedia launches finance news bulletins called On The Money, Money Talks, initially to 24 stations.
2008: Sportsmedia signs contract with GCap Media to provide sports and finance news bulletins for the Gold Network for two years.
2008: Sportsmedia Bulletin Network has 106 stations. Businessmedia Bulletin Network has 64 stations.
“
WHY YOU SHOULD USE US
The Sportsmedia Bulletin
Network helps bring your
sponsorship to life
One of the most far-reaching and effective sports sponsorship activation services
• Your sponsorship, its message and even your Brand
Ambassador can be an integral part of our daily sports
bulletins delivered nationally via over 100 local stations
in every area of the country.
• Allowing you the option of promoting an existing
sponsorship or forming an association with a selection of
high-profile sports events, through exclusive sponsorship
of our news reports.
• The Sportsmedia Bulletin Network can tangibly add
value to your sponsorship, by incorporating it within
relevant must-listen-to local sports news creating true
stand-out for your brand.
• Via Radio: the most personal medium of all – and
via the Internet - the most measurable.
• We will add value and reach to your sponsorship
programme and provide you with enhanced awareness.
• High impact broadcasts through a
trusted source for the listener –
their local radio station or
preferred website.
“For TXU Energi it was vital that the sponsorships with Ipswich Town and the Rugby League Challenge Cup reached as many people as possible. Brand awareness was the No.1 objective and Sportsmedia have delivered beyond our expectations. They are a professional outfit and a pleasure to deal with, but most importantly they over deliver for their clients. I would have no hesitation in recommending Sportsmedia.” Andy Kenny, brandRapport
“We have used the services of Sportsmedia extensively, in particular during the World Cup. It always proves to be a successful and cost effective way of communicating our messages to significant audiences across both radio and the internet. We are pleased to be continuing to work with Sportsmedia to help promote our ongoing association with the England football team .” Peter Gandolfi, Nationwide Building Society
ADD YOUR BRAND TO THE LIST
We understand the importance of a strong, distinctive brand, with clear
and consistently communicated values. We’ve worked for some of
sponsorship’s biggest names and continue to do so.
We have promoted successful sponsorship programmes themed
around events including Football, Rugby and Cricket World Cups,
The Champions League, The Ryder Cup, The Open Championship,
Wimbledon and The Premier League.
Major companies, major sponsors
“ Check out some of our sponsors”
SPORTSMEDIA ON-LINE: CREATING PODCASTS AND DISTRIBUTING COMPELLING AUDIO AND TEXT TO THE WORLD’S LEADING SITE .
The sponsor takes ownership of the whole story, just like our radio service.
Observe how our podcasts
are accompanied by logos,
copy, detailed text and a hyperlink
to your site. The sponsor takes
ownership of the whole story, just
like our radio service.
Your sponsorship message distributed across the worldwide web,
with the same guaranteed syndication methods we use in radio.
Not only can we make EXCLUSIVE podcast content for your
website to keep your customers online for longer – but we can
send it round a growing network of the world’s leading sites to
exploit and activate your sponsorship to an interactive audience.
“
NEW: BUSINESSMEDIA BROADCASTING
Businessmedia is Britain’s fastest growing specialist news network - from 0-60 stations in less than a year!
Gould’s switch into personal finance information seems
a stroke of genius. People are more hungry than ever for easy-to-digest financial news and analysis: Colin Farrington, Director General, Chartered Institute of Public Relations
• Imagine Finance News where your company, its products and services and your sponsorship message can be editorialised into a bulletin where stories delivered make a difference to the listener.
• A company or brand spokesman given guaranteed exposure everyday.
• Finance News for someone who’s a taxpayer, a buy-to-let owner, a low-cost airlines traveller – news for everybody.
• Consumer-led Finance News was launched for local radio in March 2007. Already we have more than 60 affiliate stations broadcasting to London, Birmingham, Leeds, Manchester, Bristol, Nottingham, Cardiff, Cambridge and more.
• Accessible news which affects people’s mortgages, holidays, their buy-to-lets and their jobs – your news as consumer, taxpayer, employee and citizen – not just for the elite in The Square Mile.
• Everyday at the same time to the biggest audiences, complete with headline data and pop shares – and how their fluctuations affect day-to-day transactions.
Wrexham
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829,000
Coventry
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Gloucester & Cheltenha
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Bournemouth & Poole
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Swindon & West Wiltshire
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Derby
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London
Gold Digital DAB (former Capital Gold) See below
Manchester
Gold Digital DAB (former Capital Gold) See below
Sussex
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Basingstoke
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Bath & West Wiltshire
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Bristol & Bath
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Cambridge
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Peterborough
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196,000
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182,000
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145,000
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334,000
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Sportsmedia promised our Premier League sponsor massive Impact and
Reach before the season started. In nine months, the campaign more than
achieved its targets.
We broadened our coverage way beyond The Sportsmedia Bulletin Network
to include extended programme pieces to extra stations: 134 stations in all.
• The scope of the broadcasts enabled us to talk in detailed qualitative terms about
our sponsor’s unique proposition.
• No other company in our market provides the level of bespoke evaluation and
research that we incorporate into every sponsorship deal.
Our aggregate audience is bigger than any national station. Locally targeted - nationally delivered
All Adults reach % for the Overall Campaign
21.6 to 25.2%
17.9 to 21.6%
14.3 to 17.9%
10.7 to 14.3%
7.0 to 10.7%
3.4 to 7.0%
RADIO EVALUATION PROFILE*Based on demographic group: All AdultsTotal Bulletins 22,916Total Number of Stations 134Minutes of coverage 381hrs and 56minsMinutes of sponsor branding 95hrs and 28minsTotal impacts 71,467,000Total audience reach 6,690,000Advertising value equivalent £529,689Client paid £80,000*Note Radio Evaluation based only those stations surveyed in Rajar,
Proud of our results
Scotland
North East
North WestYorkshire
London
South and South EastSouthWest
Wales& West
Midlands
Ulster
East ofEngland
CASE STUDY: THE 2007/8 PREMIER LEAGUE
SPORTSMEDIA’SRADIO FOOTPRINTTTTT
BIRMINGHAM
CAMBRIDGE
OXFORD
BATH
BRISTOL
NORWICH
LEEDS
GLASGOW
YORKHULL
MANCHESTER
NEWCASTLE
NOTTINGHAM
EDINBURGH
ABERDEENINVERNESS
SWANSEA
STOKE-ON-TRENT
LONDON
BRIGHTON
PORTSMOUTHEXETER
CARDIFFREADING
TYNE & WEAR
YORKSHIRELANCASHIRE
CARLISLE
KENDAL
DERBY
HUMBERSIDE
LEICESTER
NORTHAMPTONKETTERING
SWINDON
ISLE OF WHITE
BOURNEMOUTHDORSET
YEOVIL
CHESTER
CRAWLEY
LUTON
BASINGSTOKE
BEDFORD
GLOUCESTER
WREXHAM
IPSWICH
SOUTHEND
PETERBOROUGH
COVENTRY
WOLVERHAMPTON
KENTHAMPSHIRE
WALES
ESSEX
DEVON SUSSEX
BELFAST
LIVERPOOL
PLYMOUTH
GET ON AIR CONTACTGET ON AIR CONTACT
[email protected] 020 8964 6555 or 07768 [email protected] 07812 057753SPORTSMEDIA BROADCASTING BROADCAST CENTRE SUITE 16 THE LINEN HOUSE 253 KILBURN LANE LONDON W10 4BQ
[email protected] 020 8964 6555 or 07768 [email protected] 07812 057753SPORTSMEDIA BROADCASTING BROADCAST CENTRE SUITE 16 THE LINEN HOUSE 253 KILBURN LANE LONDON W10 4BQ