Sports Marketing ProfileSports Marketing Profile•Define sports marketing

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Sports Appeal and MarketingPeople spend time and money on sports

•they feel excitement and are entertained by the competition

Sports marketers sell sports, games, and services to these fans.

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Marketing vs. Sports Marketing…

Marketing: the process of developing, promoting, or distributing products, or goods, or services, to satisfy customers’ needs and wants.

Sports Marketing: all the marketing activities designed to satisfy the needs and wants of sports consumers

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Two Components Sports Marketing…

The two major components of sports marketingsports marketing are:

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The marketing of sports

Marketing through sports

And the difference is…

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The marketing of sports• Promotion of the Super Bowl, the Indy 500, and the

Olympics through TV and radio advertisement

http://www.youtube.com/watch?v=WGUnZsXW9Sw

And the difference is…

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Marketing through sports• Nike, Gatorade, Goodyear, etc. promote their

products by using a connection to sports • Example: using an athlete as a spokesperson

http://www.youtube.com/watch?v=jlXRengzZoc

A Brief HistoryThe longest running endorsement deal in sports history:

1923, Wilson Sporting Goods signed professional golfer Gene Sarazen to a deal that lasted until Sarazen passed away in 1999 (97 yrs old)

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Who is Gene Sarazen?He is one of five golfers to win all current major championships in his career, The Career Grand Slam! – U.S. Open in 1922, 1923– PGA Championship in 1922, 1923, 1933– British Open in 1932– The Master’s in 1935

Can you name the other four?

Grand Slam WinnersGene Sarazen

Ben Hogan

Gary Player

Jack Nicklaus

Tiger Woods

A Brief HistoryWilliam “Bill” Veeck

Key to marketing sports… Get people interested in watching the

game as well as the activities that

surround the game

Introduced player names on jerseys, ballpark giveaways, exploding scoreboards, etc.

Inducted into the Baseball Hall of Fame for his innovations in sports marketing.

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A Brief History

Mark McCormack 1960 – developed the idea of

linking athletes to corporations

Founder of International Management Group (IMG)

Client and friend, Arnold Palmer, was one of the first professional athletes to associate with corporations

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Mark McCormack & Arnold Palmer 1965

Studying Sports Marketing

Sports marketing takes a simple game and turns it into an interesting and exciting event.

Monday Night Football is based upon the principles of sports marketing.

MNF Commercials

http://www.youtube.com/watch?v=7aVJgoOvvo0

http://www.youtube.com/watch?v=WgI02I7nE3k

http://www.youtube.com/watch?v=p1W7FNnyOfg

http://www.youtube.com/watch?v=-cn0XSQ6agw

http://www.youtube.com/watch?v=5uownTKcneM

http://www.youtube.com/watch?v=WQeZU8Dgq58

http://www.youtube.com/watch?v=hMPrNxfOQO8

Athletes & Celebrities

http://www.youtube.com/watch?v=gcgJLXfYSYA

http://www.youtube.com/watch?v=f1NyZ8Lro6s

Careers in Sports Marketing

Examples of jobs in sports marketing include:

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Scriptwriter

Producer

Ticket agent

Luxury-box sales representative

Food and merchandise sales representative

Group-ticket salesperson

Profiles in Marketing

Marketing the Team – pg. 56– Read and answer case study questions.

1. According to the author, what is the most important skill in a sports marketing position?

1. Explain the statement, “you must also be a student of your business.”

1. What role does the author, Gruber, feel that education plays in a successful career in sports marketing?

http://www.youtube.com/watch?v=M06kTVwXUs4