“Great. But once I get analytics, what do I do with it?”
–Almost Everyone
@thomasdehod
Storytelling With Data – Gaining Insight with Google Analytics
@thomasdehod
What is a Story?
@thomasdehod
Get out there and Analyze!
@thomasdehod
• Meaningful Dashboard
• Meaningful Emails
• Insightful Alerts
@thomasdehod
But…what’s meaningful?
@thomasdehod
Strategy
@thomasdehod
“For example, if you find that users from a particular geographic region are no longer purchasing a line of products in the same volume as they normally have, you can see whether a competing business is offering the same types of products at lower prices. If that turned out to be the case, you could respond by offering a loyalty discount to those users that undercuts your competitor's prices.”