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AfterMaster HD Audio Labs, Inc.
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About
Business
Products
Services
AfterMaster HD Audio Labs, a subsidiary of Studio One Media, Inc. [SOMD], is a diversified audio
technology and recording group focused on developing digital audio enhancement solutions
AfterMaster’s latest breakthrough is its proprietary mastering algorithm which can be applied to
virtually any audio enabled device to make the sound louder, clearer and fuller without added
distortion or user intervention
AfterMaster is also developing proprietary consumer electronics products to distribute branded
AfterMaster audio products
AfterMaster technology is offered to top recording artist at the Crossroads mastering studios as well
as independent artists via the ProMaster HD online mastering and streaming platform
AfterMaster’s technology will be offered to consumer electronics product manufacturers by way of the
BelaSigna 300 DSP chip and as a licensed software injection into existing microchips
Executive Summary
1. Cover
2. Executive Summary
3. Market Opportunity
4. Demos
5. Competitive Strategy
6. Management
7. Market Size
8. Marketing Strategy
9. R&D Schedule
10. Strategic Partnerships
11. Competitors
12. Summary
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Audio Quality Solutions Today
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Unlike most enhancement software solutions, AfterMaster is an
intelligent system which adapts to the input signal and delivers a
finished sound with absolutely no user intervention
Few industry standards exist for audio playback causing wide variances in clarity, depth and loudness, resulting in a frustrating and degraded consumer experience
with even the most popular devices
Speakers, amplifiers and codecs cannot compensate for the large discrepancies
in audio quality that stem from the media source
Many audio processing systems exist, however, none have developed a
comprehensive mastering system which can be applied to virtually all types of audio
signals
Why are Consumers
Demanding Higher Quality
Audio?
OEM Struggle to Solve Poor
Sound Quality
Current Solutions
The AfterMaster Difference
Hear The Difference at AfterMasterHD.com
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Right Click and Select “Open Hyperlink”
Diversified Strategy
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Unlike many market players, AfterMaster Audio Labs will market and distribute products and
services upstream and downstream within the consumer audio/video products industry
AfterMaster Value Stream Advantage
AfterMaster HD Audio Labs will offer highly differentiated products and services to music creators,
OEM manufacturers, streaming media providers, and mass consumers
Semiconductor Chips
Software Licensing/ Services
Consumer
ProductsMusic
Composition Products
Products and Services
Target Customer
Mass Consumers “B2C”
OEM Manufacturers “B2B”
AfterMaster HD Audio Technology
DSP Microchips
AfterMaster Branded
Hardware Products
IP Injection
ProMaster Online
Mastering & Streaming
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Distribution Channel
ON Semi and AfterMaster HD
Salesforce
Online and Fixed Retail
Larry Ryckman
[CEO]
Management
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• Co-Founded Q Sound Labs with Jimmy Iovine
• Madonna
• Michael Jackson
• Aerosmith
• Lady Gaga
• Ricky Martin
• Janet Jackson
• Pitbull
• Owner - API Audio
• Owner - Tonelux
Paul Wolff
[Director of Product Development]
Ari Blitz
[Senior Engineer]
• A&M Recording Studios
• John Lennon
• Tom Petty
• U2
Shelly Yakus
[Chief Engineer]
Justin Timberlake
[Co-Owner]
• Nine-time Grammy award winner
• Ten-time Billboard Award winner
• Owner Tennmen Records
• Lady Gaga
• Beyonce
• Mary J. Blige
• Black Eyed Peas
Rodney Jerkins
[Senior Producer]
Market Opportunity
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1.175 m
Units13 m Units 25 m Units 19 m Units 7 m Units 150 m units5.5 m Units
Automotive
Infotainment
Wearable
ElectronicsHeadphones Televisions Home Audio Smartphones
Total SOM Units = ~221 Million Units, Steady State
Computing
Marketing Strategy
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DSP
Microchips
Hardware
Products
Software
Licensing
Online
Mastering &
Streaming
Joint Marketing & B2B
Sales Strategy
Kickstarter
ProMaster Website
Retail
Digital Marketing
Celebrity Endorsement
Retail
Strategic partnerships
Azion PR Group
Justin Timberlake
ReverbNation
iCreative Advertising
Guitar Center
iCreative Advertising
Best Buy
ON Semiconductor &
AfterMaster HD Audio Labs
Product Strategy Marketing & Sales
R&D Schedule
Algorithm Development
• Delivered on 07/31/2014
DSP System Delivered
• 05/01/2015
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Patent Application Submitted
• Completed
Development Company Engagement & Feature Design
• April 2015
Working Prototype
• 06/15/2015
Site Concept & Functionality Design
•Completed
Development & Cloud Infrastructure
•Completed
Website Launch
•July 2015 Target
Online Mastering & Streaming Service
Hardware Products
Algorithm and DSP Chip Development
Strategic Partnerships
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DSP Development &
Sales
Online Mastering
Distribution
Current Competitors – HiFi and Audio Enhancement
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DTS (SRS)
Beats Audio
Dolby
Revenue Share
Inn
ova
tio
n
Apple
DTS Post-Processing; “WOW
Effect”
Dolby 5.1 Surround Sound
BeatsHardware Design – Now
Entering DSP Realm
AppleApple Masters File Format –
Strategy = Standardize
AfterMaster
Summary
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AfterMaster HD Audio Labs is a digital audio technology think tank pioneered by the industry’s most
experienced recording engineers and DSP thought leaders.
AfterMaster’s latest technology is its revolutionary post processing system which can be applied to virtually
any audio enabled device, making all playback and real-time audio sound louder, clearer and fuller
AfterMaster technology will be offered to consumer electronics manufacturers and mass consumers
BelaSigna 300 DSP
ChipLicensed Software
AfterMaster Branded
Hardware products
ProMaster HD Online
Mastering Service
CE Manufacturers Mass Consumers
Contact
AfterMaster HD Audio Labs
6671 Sunset Blvd., Suite 1520
Hollywood, CA 90028
Phone: (310) 657-4886
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