University of Oregon School of Journalism and Communication
Strategic Communication Conference
Faculty and Graduate Students
- 60% of Respondents Graduate Students
- 40% of Respondents Faculty
- Fields of Study: advertising, journalism, public relations, communications and marketing.
- West Coast universities
- The following universities participated:
Graduate Students & Faculty
Audiences
MethodologySurvey
- Sent link to online survey to 15 universities- 30 questions- Open-ended questions- “yes” or “no” questions- Multiple answer questions
Focus Group- Faculty and Graduate students- Background in advertising, public relations and business management- Open-ended questions - In-depth discussion of survey questions
Results
Branding
Event Planning
Non-Profit
Research
Social Media
Social Responsibility
Sustainability
0 22.5 45.0 67.5 90.0
Topics of Interest
Very Interested
Interested
Not Sure
Uninterested
Very Uninterested
0 12.5 25.0 37.5 50.0
Interest in Networking
Topics of Interest*
114 Respondents
Fields of Study*
Interest in Networking*
- 38% Communication- 31% Public Relations- 25% Journalism- 21% Marketing-15% Business-13% Advertising- 2% Psychology
* Respondents were able to select multiple fields of study
- 83% Branding- 82% Social Responsibility- 77% Social Media- 74% Research- 70% Sustainability- 59% Non-profit- 40% Event Planning
- 86% Very Interested/ Interested- 10.5% Not Sure- 3.6% Very Uninterested/Uninterested
*Results added together
- 88% Professionals- 66.7% Faculty- 61.1% Agencies
Networking Opportunities
Results
0
22.5
45.0
67.5
90.0
cost Relevance Speakers/topics Location
Influence to attend conference
0
25
50
75
100
Networking Research Ideas Knowledge
Expectations of Conference
Influence to attend Conference
Expectations of Conference
- 77.1% Cost- 63.1% Relevance- 55.2% Speakers/Topics- 71.0% Location
- 82.4% Networking- 53.5% Research- 76.3% Ideas- 64.0% Knowledge
0
22.5
45.0
67.5
90.0
Poster Panel Formal Lecture
Format of Breakout sessionsFormat of Breakout Sessions
- 17% Poster- 85% Panel- 35% Lecture
Recommendations
- Main Topics: branding, social responsibility and social media.
- Breakout sessions: a panel format, which would include professionals from varying backgrounds and perspectives on an overlying theme.
- Provide multiple networking opportunities such as luncheons, meet & greets and cocktail parties.
Recommendations
- Over arching theme of “Community”: The communities we belong to shape our lives. Communities form around our neighborhoods, our schools, our workplaces and our interests. This conference will bringing together academic and professional communities.
- Project: to help our audiences strengthen the way they identify, create, and help their communities, we recommend project-based opportunities that brings together a community of undergraduate, graduates, faculty and professionals.
- Keynote speaker ties in theme of “Community”: Tying in the over arching theme of community, keynote speakers will reinforce our need to work together to solve the problems of today’s ever-growing and -changing world.
Ali Grise, Itzel Orozco & Staci StringerQuestions?
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