EnterpriseSocial SellingApps Review

Kurt Shaver@kurtshaver

• Trained thousands since 2011

• Former VP of Sales

• Former SFDC consultant

Agenda

Social Selling Overview

Apps Review

Team Assessment

Social Selling is Prospecting

Listen Search Connect

Social Selling is Content Sharing

Post Measure Integrate

What is it?

Listen Search Connect

Social Intelligence App

What does it do?

What makes it so cool?

30,000 sources of information

Delivers contact information

Open API

What makes it so cool?

What does it cost?

Subscription: $1,200/pp/year

Per API Call: $0.10

Cost for 300 Sales Reps = $360,000*

What is it?

Listen Search Connect

Social Prospecting AppSales Navigator

What does it do?Sales Navigator

• Lead Recommendations

• Account and Contact Import from SFDC

• Premium Search with Lead Builder

• Account Pages

• TeamLink

• Out-of-Network Profile Unlocks

• Real-Time Updates

What does it do? (cont.)Sales Navigator

• Expanded Who’s Viewed Your Profile*

• Premium Profile*

• InMail Messages*

* Common to all (10+) Premium versions of LinkedIn

Outsid

e

Info

What makes it so cool? Sales Navigator

• No. 1 social network for business

• User-supplied personal data + [Newsle] info

• Powerful analytics for finding and connecting

What does it cost?Sales Navigator

Subscription: $1,200/pp/year

Cost for 300 Sales Reps = $360,000*

http://business.linkedin.com/sales-solutions

What is it?

Corporate Social Selling System

Listen

Search

Connect PostMeasure

Integrate

Managed

Strategy and Formal

Training

Every Rep for Themselves

Stages of Corporate Social Selling

Managed

Strategy & Formal Training

Every Rep for Themselves

Stages of Corporate Social Selling

System

Strategy & Formal Training

Every Rep for Themselves

Stages of Corporate Social Selling

PeopleLinx Overview

John Q. SalesSales Associate

YourCo Corporation

Learnstrategies

Optimizeprofiles Share

content

Connectwith customers

Monitorbuyers

A solution to grow leads, build relationships & close deals on social.

What is does

Optimize

Share Content

What it does

Gamification Drives Adoption

Company

1. MarCom Supplies Content for Employees’ to Share

2. Employees Share to Their LinkedIn/Twitter Networks

3. MarCom Tracks Results to Optimize Social

Engagement

Slash Online Ad $s

300 Reps X 500 Cnxns/rep X 225 Shares/year

33M shares/year

If 1% click through…

B2B CPC $2-$5

$1M of Clicks for FREE!

Slash Online Ad $s

Boo-Yah!

What makes it so cool?

“The most comprehensive solution for enabling adoption of employee-driven social business.”

What does it cost?

• $60,000/year for single rule set

• $1,000 for add’l rule sets

Cost for 300 Sales Reps = $60,000

Cost for 3,000 Sales Reps = $60,000

Swag Shoot Out

USB Memory

Stick

Custom Social Selling Assessment

Benchmark Current Status

Identify Opportunities

Compare with Industry

Averages

www.thesalesfoundry.com

Free through October for B2B companies with 50+ sales reps

Kurt Shaver @kurtshaver

Summary

Lots of Enterprise social selling tools

Vendors and features change rapidly

I can help your company find the best fit

Kurt Shaver@kurtshaver