Social Networks Management
(Internet Survey)
Vanina Delobelle, PhD
www.vaninadelobelle.com
August 2008
Context of the survey
Internet survey from August Internet survey from August the 5th till August the 26th the 5th till August the 26th 20082008
www.vaninadelobelle.comwww.twitter.com/vanina
Context of the surveyContext of the survey
RespondantsRespondants
56 answers56 answers
RespondantsRespondants
49%
51%
Male
Female
50%
37%
13%
23-30
31-40
>41
3%
76%
13%
8%
Student
Employee
Independant
Other
Responses
Keep in touch !Keep in touch !
What is your main reason for using What is your main reason for using social networks ?social networks ?
Keep in touch55%
Career Management
45%
As soon as I get in touch with a As soon as I get in touch with a person !person !
What are your rules for connecting ?What are your rules for connecting ?
As soon as I get in touch with a person
(email or face to face)39%
Others12%
I need to have met the person at least once face to face
21%
I need to really know the person
well14%
I need to have got in touch at least 3 times with the
person (email or face to face)
14%
Keep track and send me Keep track and send me interesting content !interesting content !
What do you expect from What do you expect from your network ?your network ?
To help me find my next job
19%
Nothing16%
To send me interesting
content32%
To keep track33%
>301>301 ! !
How many connections do you have ?How many connections do you have ?
5%
7%
21%
23%
44%
<20
21-50
51-150
151-300
>301
Yes !Yes !
Do you pay much attention to your Do you pay much attention to your online personal branding ?online personal branding ?
Yes86%
No14%
Yes !Yes !
Do you make a difference online between your Do you make a difference online between your friends and your professionnal connections ?friends and your professionnal connections ?
Yes67%
No33%
I cannot organize my I cannot organize my connections properly !connections properly !
What is the most painful for you today What is the most painful for you today in managing your online network ?in managing your online network ?
24%
37%
39%
I have people I do notwant any longer
It required too muchmanagement
I cannot organize myconnections properly
I will have multiple networks I will have multiple networks based on different interests !based on different interests !
How do you see your future How do you see your future in network management ?in network management ?
I will have different networks based on different
interests
53%
I will focus on one or 2 networks
47%
For more conversations…
www.vaninadelobelle.com
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