Download - Social networking; future trends 1

Dr.K.Prabhakar-SRM UDr.K.Prabhakar-SRM University niversity

PDM-ISACAPDM-ISACA 11

Social Networking- Future Trends and Its Impact on Society and Business


Structure of Presentation Structure of Presentation

1.1. Facts and Trivia Facts and Trivia

2.2. Reality CheckReality Check

3.3. Sanity Check (Be a skeptic) Sanity Check (Be a skeptic)

4.4. Why Social MediaWhy Social Media

5.5. How I use it? How I use it?

6.6. Role of Auditors Role of Auditors


Some Facts Social Networking Some Facts Social Networking


Please refer to the following site for Please refer to the following site for complete data complete data

http://www.jeffbullas.com/2012/04/23/48-http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-significant-social-media-facts-figures-and-statistics-plus-7-infographics/statistics-plus-7-infographics/


Facts about Facebook Facts about Facebook


Facts about Facebook Facts about Facebook

250 Million Photos 250 Million Photos 2.7 billion Likes 2.7 billion Likes 37 million pages with 10+ likes 37 million pages with 10+ likes 425 million mobile users 425 million mobile users 57% are female 57% are female 43% are male43% are male Average of 20 minutes per viewAverage of 20 minutes per view


Some Trivia about the Enterprise Some Trivia about the Enterprise

Mark Zuckerburg (CEO of Facebook) calls himself a Mark Zuckerburg (CEO of Facebook) calls himself a “Harvard Graduate” when in fact he didn’t graduate “Harvard Graduate” when in fact he didn’t graduate (apparently his reply is that “there isn’t a setting for (apparently his reply is that “there isn’t a setting for dropout”)dropout”)

Australian’s spend more time per month on Facebook Australian’s spend more time per month on Facebook than any other country at over 7 hours on average per than any other country at over 7 hours on average per month. month.

Facebook was initially bank-rolled by Peter Thiel the co-Facebook was initially bank-rolled by Peter Thiel the co-founder of PayPal for $500,000.founder of PayPal for $500,000.

It is the second biggest website by traffic behind Google It is the second biggest website by traffic behind Google Facebook is now valued at approximately $100billionFacebook is now valued at approximately $100billion

Facebook makes money through advertising and virtual Facebook makes money through advertising and virtual products and its revenue has crossed only one billion. products and its revenue has crossed only one billion.


Twitter Twitter

Twitter is still the enigma of the social networking Twitter is still the enigma of the social networking fraternity with its usefulness questioned by a lot of fraternity with its usefulness questioned by a lot of people. Its simplicity is still its main attraction people. Its simplicity is still its main attraction along with its immediacy in breaking news about along with its immediacy in breaking news about the latest ”events”.the latest ”events”.

Research shows that the main reason people Research shows that the main reason people retweet is due to interesting content.retweet is due to interesting content.

As it approaches its sixth birthday its revenue is As it approaches its sixth birthday its revenue is slowly climbing with projections that in 2012 its slowly climbing with projections that in 2012 its income will hit $260 million.income will hit $260 million.


Some facts and figures about Some facts and figures about Twitter Twitter

There are over 465 million accountsThere are over 465 million accounts 175 million tweets a day175 million tweets a day 1 million accounts are added to Twitter every day1 million accounts are added to Twitter every day Top 3 countries on Twitter are USA at 107 million, Brazil Top 3 countries on Twitter are USA at 107 million, Brazil

33 million and Japan at nearly 30 million33 million and Japan at nearly 30 million Busiest event in Twitter’s history is now “Castle in the Busiest event in Twitter’s history is now “Castle in the

Sky” TV screening 25,088 tweets per second (previous Sky” TV screening 25,088 tweets per second (previous record was the last minutes of the 2012 Superbowl with record was the last minutes of the 2012 Superbowl with 10,245 tweets per second).10,245 tweets per second).


Linkedin Linkedin LinkedIn started in 2003 as a professional business social network LinkedIn started in 2003 as a professional business social network and as of February 2012, has over 150 million members according and as of February 2012, has over 150 million members according to the official press release from LinkedIn.to the official press release from LinkedIn.

2 new members join every second2 new members join every second USA leads membership at more than 57 million, Europe has more USA leads membership at more than 57 million, Europe has more

than 34 million membersthan 34 million members 60% of its members live outside the USA60% of its members live outside the USA In 2011 there were 4.2 billion professionally oriented searches on In 2011 there were 4.2 billion professionally oriented searches on

the LinkedIn platformthe LinkedIn platform LinkedIn now has over 2,116 employees (at the beginning of 2010 it LinkedIn now has over 2,116 employees (at the beginning of 2010 it

had only 500)had only 500) The fastest growing demographics are students and recent college The fastest growing demographics are students and recent college

graduatesgraduates Revenues for 2011 reached $522 millionRevenues for 2011 reached $522 million LinkedIn is the 36th most visited website in the worldLinkedIn is the 36th most visited website in the world


Do you remember ORKUT? Do you remember ORKUT?


Google+Google+It is expected that Google’s new social network It is expected that Google’s new social network

Google+ will hit 400 million users by the end of 2012. It Google+ will hit 400 million users by the end of 2012. It needs to be kept in mind that Google+ is more about needs to be kept in mind that Google+ is more about being “core” to Google’s social web strategy as it aims to being “core” to Google’s social web strategy as it aims to embed social signals into its whole web and search embed social signals into its whole web and search strategy as it aims to continue to be relevant in an strategy as it aims to continue to be relevant in an increasingly social and mobile web.increasingly social and mobile web.

Google makes it mandatory to join Google+ when you Google makes it mandatory to join Google+ when you register for a Gmail account which really amounts to it register for a Gmail account which really amounts to it being a forced membership. This non organic strategy being a forced membership. This non organic strategy means that its engagement levels are extremely low at 3 means that its engagement levels are extremely low at 3 minutes per month compared to Facebook at 405 minutes per month compared to Facebook at 405 minutes, in fact they are less than MySpace.minutes, in fact they are less than MySpace.

It must be also kept in mind that Google+ is the glue that It must be also kept in mind that Google+ is the glue that connects Google’s other social and web properties such connects Google’s other social and web properties such as YouTube, Android and of course search.as YouTube, Android and of course search.


Some Google+ Facts and FiguresSome Google+ Facts and Figures

It was launched on June 28, 2011It was launched on June 28, 2011 Google+ reached 10 million users by July 14, Google+ reached 10 million users by July 14,

20112011 67% of Google+ users are male67% of Google+ users are male Google “+1″ button is served more than 5 billion Google “+1″ button is served more than 5 billion

times dailytimes daily It is gaining 625,000 users per dayIt is gaining 625,000 users per day In less than one day the Google+ iPhone app In less than one day the Google+ iPhone app

became the most popular free application in the became the most popular free application in the Apple App storeApple App store


Youtube Youtube

3rd most visited website according to Alexa3rd most visited website according to Alexa 2 billion views per day2 billion views per day It handles 10% of the internet’s trafficIt handles 10% of the internet’s traffic Average YouTube user spends 900 seconds per Average YouTube user spends 900 seconds per

dayday 44% of YouTube’s users are aged between 12 44% of YouTube’s users are aged between 12

and 34and 34 Over 829,000 videos are uploaded every dayOver 829,000 videos are uploaded every day Average video duration is 2 minutes 46 secondsAverage video duration is 2 minutes 46 seconds


Instagram Instagram

Instagram on the surface appears very simple. It is an Instagram on the surface appears very simple. It is an app for your mobile phone that allows you to take a app for your mobile phone that allows you to take a photo, apply a filter to make it look awesome and then photo, apply a filter to make it look awesome and then you can share it on Twitter, Facebook or to your email you can share it on Twitter, Facebook or to your email straight from the phone.straight from the phone.

The headline about this social network was its The headline about this social network was its acquisition for $1 billion by Facebook. This was despite acquisition for $1 billion by Facebook. This was despite the fact that it hadn’t made a dollar of profit. Despite this the fact that it hadn’t made a dollar of profit. Despite this sizable investment it could be a very strategic and savvy sizable investment it could be a very strategic and savvy move by Facebook that confirms its crown as the top move by Facebook that confirms its crown as the top photo site in the world. It also reminds me of Google’s photo site in the world. It also reminds me of Google’s purchase of YouTube for $1.65 billion in 2006 which purchase of YouTube for $1.65 billion in 2006 which proved to be a great decision in hindsight.proved to be a great decision in hindsight.


Some FactsSome Facts

Founded in March 2010 with the initial name of “Burbn” by Kevin Founded in March 2010 with the initial name of “Burbn” by Kevin Systrom and Mike Kreiger with the $500,000 in seed funding. Systrom and Mike Kreiger with the $500,000 in seed funding.

It was launched in the Apple “app” store in November of 2010. In It was launched in the Apple “app” store in November of 2010. In February of 2011 they raised an additional $7 million including an February of 2011 they raised an additional $7 million including an investor called Jack Dorsey of Twitter fame. investor called Jack Dorsey of Twitter fame. Zero revenue model. Zero revenue model.

Instagram reached the milestone of 1 million users in December Instagram reached the milestone of 1 million users in December 2010 (only 9 months after being founded and only 1 month after 2010 (only 9 months after being founded and only 1 month after going live in the Apple “app” store) with going live in the Apple “app” store) with zero marketing costszero marketing costs. .

In August 2011 Instagram users had uploaded 150 million photosIn August 2011 Instagram users had uploaded 150 million photos 10 million users were using the app by September 201110 million users were using the app by September 2011 Version 2.0 released including high resolution photo capabilityVersion 2.0 released including high resolution photo capability The release of the Android app version saw 1 million downloads in 1 The release of the Android app version saw 1 million downloads in 1

day!day! April 2012, Instagram reaches the new milestone of 30 million usersApril 2012, Instagram reaches the new milestone of 30 million users


Pinterest Pinterest

It appears that simple ideas are sometimes the best.It appears that simple ideas are sometimes the best. Twitter is a minimalist 14o character social network, Twitter is a minimalist 14o character social network,

Instagram is a simple social sharing photo sharing app Instagram is a simple social sharing photo sharing app and Pintrest is about pinning images and videos that you and Pintrest is about pinning images and videos that you like to an online pin board.like to an online pin board.

Maybe it is evidence of a cry for simplicity and efficiency Maybe it is evidence of a cry for simplicity and efficiency in a time poor society.in a time poor society.

Pinterest was established in December 2009 and Pinterest was established in December 2009 and launched as a closed beta in March 2010. It is barely 2 launched as a closed beta in March 2010. It is barely 2 years old.years old.

It wasn’t until the beginning of 2011 that it reached It wasn’t until the beginning of 2011 that it reached 10,000 users. Its breakthrough moment appears to be 10,000 users. Its breakthrough moment appears to be the inclusion in Time magazine’s “50 Best Websites of the inclusion in Time magazine’s “50 Best Websites of 2011”2011”


Pinterest Pinterest

Some more Pinterest Facts and FiguresSome more Pinterest Facts and Figures December of 2011 Pinterest became one of the top 10 December of 2011 Pinterest became one of the top 10

largest social networks with 11 million visits per weeklargest social networks with 11 million visits per week In January it was driving more referral traffic traffic to In January it was driving more referral traffic traffic to

retailers than LinkedIn, YouTube and Google+retailers than LinkedIn, YouTube and Google+ Over 10.4 million registered usersOver 10.4 million registered users Nearly 12 million monthly unique vistorsNearly 12 million monthly unique vistors Most of the sites users are femaleMost of the sites users are female 97% of the site’s Facebook “likes” are by females97% of the site’s Facebook “likes” are by females It is the fastest site in history to break through the 10 It is the fastest site in history to break through the 10

million unique visitor markmillion unique visitor mark


What it means for Business?What it means for Business?


Peek Analytics Peek Analytics ((http://www.peekyou.com)http://www.peekyou.com)

NameName Pull (X)Pull (X) Total Audience Total Audience Identified Consumer CountIdentified Consumer CountConsumer RatioConsumer Ratio

Chris BroganChris Brogan 2,8592,859 193,999193,999 115,810115,810 59%59% Ann HandleyAnn Handley 2,7882,788 111,619111,619 64,30564,305 57%57% Gary 906,833Gary 906,833 376,149376,149 41%41% Robert ScobleRobert Scoble 2,0892,089 220,062220,062 114,630114,630 52%52% Scott StrattenScott Stratten 2,0792,079 108,497108,497 69,06069,060 63%63% Reg SaddlerReg Saddler 1,8391,839 151,673151,673 75,94175,941 50%50% Jason FallsJason Falls 1,8211,821 45,85945,859 30,81530,815 67%67% Scott MontyScott Monty 1,7761,776 63,43663,436 38,81538,815 61%61% Mari SmithMari Smith 1,6511,651 127,973127,973 71,59171,591 55%55% Pam MoorePam Moore 1,4581,458 66,61866,618 38,32238,322 57%57% That list looks different if you include the wider social network of their That list looks different if you include the wider social network of their

followers. For example Ann Handley’s followers have a substantially larger followers. For example Ann Handley’s followers have a substantially larger average social network size than Chris Brogan’s followers.average social network size than Chris Brogan’s followers.


Is blogging still relevant?Is blogging still relevant? Writing a blog provides an opportunity to establish oneself as Writing a blog provides an opportunity to establish oneself as

thought leader. On your blog, you can share your expertise and thought leader. On your blog, you can share your expertise and know-how with your audience.know-how with your audience.

A blog can be a basis of your social media strategy. A blog provides A blog can be a basis of your social media strategy. A blog provides you with a flexible platform that can be easily connected to other you with a flexible platform that can be easily connected to other channels to drive traffic both in and out of your blog posts. Since channels to drive traffic both in and out of your blog posts. Since there are less limitations on the size and format of content you can there are less limitations on the size and format of content you can provide a greater context than you are able to do on Facebook or provide a greater context than you are able to do on Facebook or Twitter.Twitter.

Blog content has a longer shelf life. Unlike content on Facebook and Blog content has a longer shelf life. Unlike content on Facebook and Twitter that only appears for a few minutes or hours, blog posts can Twitter that only appears for a few minutes or hours, blog posts can continue to bring in traffic even days, weeks and months after they continue to bring in traffic even days, weeks and months after they are published.are published.

A blog can serve as an alternative to a web site. If you are thinking A blog can serve as an alternative to a web site. If you are thinking of establishing a web presence for your organization, a business of establishing a web presence for your organization, a business blog may be a more palatable, cheaper alternative than a full blown blog may be a more palatable, cheaper alternative than a full blown website.website.


What experts say What experts say Blogging is absolutely still relevant, and more important Blogging is absolutely still relevant, and more important

than ever as part of a cohesive content strategy. Social than ever as part of a cohesive content strategy. Social media sites like Facebook and Instagram are all spokes media sites like Facebook and Instagram are all spokes that should ideally lead back to your own brand. Blogs that should ideally lead back to your own brand. Blogs are one of the best ways to create a central hub to which are one of the best ways to create a central hub to which all your social media spokes lead. Great content is the all your social media spokes lead. Great content is the backbone of social media, and you need somewhere to backbone of social media, and you need somewhere to house your content. That most often takes the form of a house your content. That most often takes the form of a blog.blog.

Shane Snow - contently.comShane Snow - contently.com Shane Snow is Co-Founder of Contently, a NYC based Shane Snow is Co-Founder of Contently, a NYC based

startups that connects brands with great writers.startups that connects brands with great writers. ((http://www.zemanta.com/is-bloging-still-relevant-media-http://www.zemanta.com/is-bloging-still-relevant-media-

for-web-audience/)for-web-audience/)


Reality Check Reality Check


Why this medium becomes so Why this medium becomes so powerful? powerful?

President Obama’s victory is attributed to President Obama’s victory is attributed to his campaign in the social media. his campaign in the social media.

It helped in Middle East Revolution. It helped in Middle East Revolution. Occupy Wall Street has become a world Occupy Wall Street has become a world

wide phenomena. wide phenomena. Anna Hazare’s anti corruption got a boost Anna Hazare’s anti corruption got a boost

from social media. from social media.


Power of Context Power of Context

Globalization Globalization Changes in Demographics Changes in Demographics Rise in Global Inequalities Rise in Global Inequalities Global migration Global migration Empowerment of women Empowerment of women Anomies Anomies Disbelief in advertisements and organizations Disbelief in advertisements and organizations Trust Trust Boredom at work Boredom at work


Why social networking is so Why social networking is so powerful to influence causes?powerful to influence causes?


Law of Few Law of Few

Few people take up a cause with total passion. Few people take up a cause with total passion. Examples: Anna Hazare and his team, Eqitas in Examples: Anna Hazare and his team, Eqitas in

Chennai, Pragathinagar in Hyderabad, Occupy Chennai, Pragathinagar in Hyderabad, Occupy Wall Street Wall Street

The few people approximately have 150 The few people approximately have 150 followers, called as Dunbar number. followers, called as Dunbar number.

I have taken takes ideas from the book Tipping I have taken takes ideas from the book Tipping PointPoint

((http://en.wikipedia.org/wiki/The_Tipping_Point)http://en.wikipedia.org/wiki/The_Tipping_Point)


Stickiness Factor Stickiness Factor

The digital and mobile environment The digital and mobile environment provide the needed stickiness. provide the needed stickiness.


Connectors Connectors

Connectors are those who have ties in Connectors are those who have ties in different realms and act as conduits to different realms and act as conduits to engender connections, relationships and engender connections, relationships and cross fertilization of ideas. cross fertilization of ideas.


Mavens Mavens

Mavens are the people who have strong Mavens are the people who have strong compulsion to help others to make correct compulsion to help others to make correct decisions. Even at their own cost. decisions. Even at their own cost.


Sanity CheckSanity Check


Tipping Point is created by the Tipping Point is created by the presence of these antecedent presence of these antecedent

factors. It is not created by factors. It is not created by Twitter or Facebook. It is not Twitter or Facebook. It is not

twitter revolution, it is twitter revolution, it is revolutions helped by twitter or revolutions helped by twitter or

any social network site. any social network site.


Why Social Media for Business and Why Social Media for Business and Society? Society?


System dynamics view System dynamics view

Price determination in economics is by Price determination in economics is by intersection of demand and supply. intersection of demand and supply.

In reality it is not so. We are not in In reality it is not so. We are not in continuous adjustment. continuous adjustment.

We are live in friction. Things do not We are live in friction. Things do not change as fast in order to reach change as fast in order to reach equilibrium. equilibrium.


Analogy of Sandpile Analogy of Sandpile

Large systems are like sand piles. Large systems are like sand piles. Few grains added change the local Few grains added change the local

structure. structure. After some time added grains cause After some time added grains cause

avalanche. avalanche. The avalanches that we see make the The avalanches that we see make the

difference for culture and business with difference for culture and business with respect to social networking. respect to social networking.


Thank you Thank you

Q and A Q and A If you have any questions please do If you have any questions please do

contact contact [email protected]@gmail.com Cell: 9790701612 Cell: 9790701612