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@MalloryWood
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It’s 2012
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Why social content?• Reach market influencers• Deliver timely information• Provide customer service• Build community• Foster Loyalty• Encourage advocacy
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Why students?
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http://www.flickr.com/photos/aigle_dore/4178265189/
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http://www.flickr.com/photos/aigle_dore/4178265189/
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http://www.flickr.com/photos/aigle_dore/4178265189/http://www.flickr.com/photos/kirklau/1638526962/
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• Blogs• Twitter• Youtube• Facebook• Formspring• Message boards• Flickr• Geo-social services• Instagram • Live stream
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1) Students as students
2) Students as institution
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Blogs
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www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-report
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College of William & Mary
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Bryn Mawr College
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Formspring
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2000+questions answered
(by students and staff)
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accessing content vs. follower count.
It’s about
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Video
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Your website
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Team?Intern?
Work study?
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http://www.flickr.com/photos/jiheffe/3462940215/Thursday, June 14, 12
“It's mostly a trust thing - I want to see everything that ‘goes out the door’ and onto our networks.
There were times as a student I wasn't aware of certain sensitivities that as an administrator I now do.
Students shouldn’t have to worry as much about that sort of thing.” - @rcengelsman
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Why volunteer?
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Pros and Cons
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Responsibilities
Benefits
Protection
Three reasons to use a contract:
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Responsibilities
Benefits
Protection
Blog 1x/wkTweet 1x/dayPhotos/Video bi-weeklyQ&A
PaidLeadership trainingRecommendation letterNetworking opportunitiesResume building
Set standardsAuthentic vs. Inappropriate
Three reasons to use a contract:
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@andrewcareaga
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Pros and Cons
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Resources
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Mallory Woodmarketing managermStoner, [email protected]@mstoner.com
Questions?
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