presents
presented by
Social Media’s Impact On Business
Brian Bluff, President & Co-Founder
Eddie Bluff, Vice President Key Accounts & Co-Founder
Site-Seeker, Inc. © 2013
About Today…
Download This Presentation on SlideShare
We’re here to help… • Toward the end of day • Consultations at your convenience
What We’ll Cover…
• Why Business Should Engage in Social Media • How to Begin • Best Practices • How is it Beneficial
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How did we get here?
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Trust
How Did We Get Here?
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The Internet Marketing Landscape
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Search Engine Results Page (SERP)
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Search Engine Market Share
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Social Media Platforms
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Common Objections: • It’s a passing fad • We can’t control what happens in social media • We can’t control what our own people will say
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Where to start: • Social Media Engagement Policy • Training • Monitoring
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Define Your Objectives • What are your goals • Where is your audience • How often can you consistently interact • What type of information do you wish to share
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Where to start • Don’t get overwhelmed – you don’t need to do it all • Focus on areas where your clients and prospects engage • Start simple & make it effective • Once you are comfortable in one, try another
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• Over 1 billion users = 3rd largest country in the world • 1 billion pieces of content (photos, videos, web links, etc) shared each day • 92% of US online consumers have a Facebook account • 39% of business owners said they planned to spend $ on FB Advertising in 2013
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• No 1 publisher of display ads, more than Yahoo, Microsoft, Google & AOL combined • 24% of user base 35-54 years old
• 58% women • 42% men
• Each user shares, on average, 415 pieces of content per year • One in every 5 page views in 2012 occurred on Facebook • Facebook has been the top searched term in the US for the past 3 years
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• 500 Million Users generate over 300M tweets and 1.6B search queries/day • 24% user base 25-34 years old • 53% of people on Twitter recommend products in their tweets • 73% of Americans trust information and advice from Twitter • 31% of US Consumers have searched a hashtag they saw on TV • 11% of adults tweet multiple times daily
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• 89% of Americans 12 or older are personally familiar with Twitter • 42% of Twitter users follow brands • 36% of Twitter users signed up in the past year • 53% of B2B companies actively use Twitter • B2B Marketers on Twitter generate twice as many leads
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• Over 175 Million members • Business professionals • 79% are 35+ years old • Linkedin promotes:
• Business intelligence • Business development • Creation of business relationships • Conversation
• As of 9/30/12 professionals are joining at a rate of 2/second • 50 million new members in 2011vs 6 years to add first 50
million Site-Seeker, Inc. © 2013
• 2nd largest search engine in the world • Every minute 72 hours of video are uploaded to YouTube • Reasons marketers use YouTube:
• 66% for Content Marketing • 49% for Search Engine Optimization • 69% for Branding • 54% for Social Media engagement • 14% for Customer Service
• More than 20% of global YouTube views are on mobile devices
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• 500 Million users • As part of Google it’s important to be here since it can influence search rankings • Google Circles offers audience segmentation • G+ App is preinstalled in 900,000 Android devices activated each day • G+ Communities • G+ = largely male • G+ Hangouts
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• Reasons Marketers blog: • 77% for Content Marketing • 75% for Search Engine Optimization • 64% for Branding • 48% for Social Media • 21% for Customer Service
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• Most popular blog platforms: • Wordpress 43% • Blogger 35% • Tumblr 16% • Other 6%
• 60% of businesses have a company blog
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Your
Web
site
Vertical Websites Social
Media
0.75%
75
10,000
More Money
0.75%
94
12,500 25%
25%
1.0%
125
12,500
0.25%
67% Site-Seeker, Inc. © 2013
Determining Online Potential
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• Don’t let website designers pick keywords • Use words customers use • Examine competitor’s keywords • Position your content in the path of prospects
looking for your product or service • Provide clues about prospects’ concerns/
questions • Facilitates development of content important to
potential customers
Keywords Tell SE’s What Your Site Is About
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Twitter Search
Google Alerts
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The Convergence Of Search And Social
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• Influenced by: • Quality of content • Number of followers • Tweet volume
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• Influenced by: • Number of connections • Profile updates • Discussions created • Popularity of discussions (comments)
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Credibility • Social Signals (Author /
Human/Social Authority) • Twitter – authoritative people
lend their authority to pages they tweet
• ReTweets are the new links
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Summary….
• Can’t ignore the numbers • Social and Search have converged • Don’t eat the whole elephant • Have a plan
o Goals o Messaging o Commitment to consistency o Content Calendar o Measure and Adjust
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Questions??
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