Republicans join the social media party
• Romney campaign offers campaign sign app on iPhone, VP announcement app
So far, not so good• Not far enough evolved• Lack of response • Failure to connect• Miscues by parties
1.) Both parties using• Platform for messages• Source of data for “micro-
targeting”• Tool to engage people in
campaigns
1.) Both parties using• Platform for messages• Source of data for “micro-
targeting”• Tool to engage people in
campaigns
1.) Both parties using• Platform for messages• Source of ‘micro-targeting’ data
[3, 12]• Tool to engage people in
campaigns
1.) Both parties using• Platform for messages• Source of data for “micro-
targeting”• Tool to engage people in
campaigns
2.) Young people not biting(Part 1)
• Youths using social media even less, so far, for election information
[10]
2.) Young people
not biting(Part 2)
• Cable TV main source of election news [10]
• Social media are co-evolving with cable TV, as Fidler noted in ‘Mediamorphosis’
[4]
3.) Why it hasn’t spread(Part 1)
• Most contact still via traditional forms
• One-way communication instead of interactive
3.) Why it hasn’t spread(Part 1)
• Most contact still via traditional forms [10]
• One-way communication instead of interactive
3.) Why it hasn’t spread(Part 1)
• Most contact still via traditional forms
• One-way communication instead of interactive [3]
3.) Why it hasn’t spread
(Part 2)
• Lack of general interest in 2012 election [10]
• Privacy concerns: ‘micro-targeting’ and data sharing
3.) Why it hasn’t spread
(Part 2)
• Lack of general interest in 2012 election
• Privacy concerns: ‘micro-targeting’ and data sharing
[1, 12]
You don’t have to wait
• Find an app or website and experiment
• Announce your choice
• Speak your mind
• Get informed
References• 1. Beckett, L. (August 2012). Is your neighbor a Democrat? Obama has an
app for that. ProPublica. http://www.propublica.org/article/is-your-neighbor-a-democrat-obama-has-an-app-for-that
• 2. Cohen, Kahne, Boyer, Middaugh, Rogowski (2012) Participatory politics: New media and youth political action. MacAurthur Foundation. Retrieved from http://dmlcentral.net/sites/dmlcentral/files/resource_files/ypp_survey_body_cover.pdf
• 3. Delacourt Susan (July 2012). Is ‘new’ media becoming old hat in the 2012 U.S. presidential election? The Toronto Star. http://www.thestar.com/news/canada/politics/article/1227281--is-new-media-becoming-old-hat-in-the-2012-u-s-presidential-campaign
• 4. Fidler, R.F. (1997). Mediamorphosis: Understanding new media. London, United Kingdom: Sage Publications Ltd.
• 5. Fitzpatrick, A. (July 2012). New tool connects Facebook friends with political campaigns. Mashable U.S. & World. http://mashable.com/2012/07/25/facebook-van/
• 6. Jenkins, H. (2006). Confronting the challenges of participatory culture: Media
education for the 21st century. MacAurther Foundation. http
://digitallearning.macfound.org/atf/cf/%7B7E45C7E0-A3E0-4B89-AC9C-E807E1B0AE4E%7D/
JENKINS_WHITE_PAPER.PDF
• 7. Levitz, S. (July 2012). Social media fire lit by '08 Obama campaign may be burning
out: professor. The Canadian Press.
http://www.edmontonjournal.com/technology/Social+media+fire+Obama+campaign+burning+professor/6942036/
story.html
• 8. Moore, M.T. (July 2012). Sunday news shows set political agenda, launch Web
debates. USA Today.
http://www.usatoday.com/news/washington/story/2012-07-23/Sunday-morning-political-shows/56441886/1?csp=34news
• 9. Nissenbaum, H. (2011). A contextual approach to privacy online. Dædalus, the
Journal of the American Academy of Arts & Sciences 140(4), 32-48.
• 10. Remez, M. (February 2012). Cable leads the pack as campaign new source. Pew
Research Center.
http://www.people-press.org/2012/02/07/cable-leads-the-pack-as-campaign-news-source/?src=prc-
headline
• 11. Tam, D. (July 2012). CNN and Facebook go all social
on the 2012 election. CNET News.
http://news.cnet.com/8301-13578_3-57468774-38/cnn-and-facebook-go-all-social-on-the-2012-election
/
• 12. Vega, T. (July 2012). Voters say they are wary of ads
made just for them. New York Times.
http://www.nytimes.com/2012/07/24/business/media/survey-shows-voters-are-wary-of-tailored-political-ads.html?_r=2
• 13. Weiner, R. (August 2012), How to win the 2012
social media campaign. Washington Post.
http://www.washingtonpost.com/politics/how-to-win-the-2012-social-media-election/gJQA1qRyNX_topic.html
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