Social Media StrategyPT RENTALINX MEDIA SINERGI

Global Strategy

• Profil Optimization• Ads• Actively Involved

Build Audience

• Teaser & Long status• Meme & Fotography• News release• Infographic• Video

Content Delivery • Tweet & status

• Comment• Email

Engagement

• Promo• Teaser

ConvertionKPI

KPI

KPI

KPI

Build Audience StrategyPr

ofil O

ptim

ize • Cover page• Logo• Name• Description• Title

Adve

rtise

men

t • Demographic• Ads material• Timing• Budget

Activ

e In

volv

ed • Join group• Active

member• Comment,

like, share

Build Audience KPI

Follower / Fans Growth

Cost spent

Content Delivery StrategyHari 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Fb Tw Tube Pin G+ Link Ins Blog mail

Tweet 2 2 2 2 2 2 2 2 2 2 2 2 2 2 √ √ √

Long 1 1 1 1 1 1 1 √ √ √

Meme 1 1 1 1 1 √ √ √ √ √ √

Foto 1 1 1 1 1 √ √ √ √ √

Article 1 1 √ √ √ √ √ √

Info graphic 1 √ √ √ √ √

Video 0.5 √ √ √ √ √ √ √ √ √

Content Delivery KPI

ClickLike

CommentShare

Engagement Strategy

• Respon time paling lambat 2 jam sejak tweet (khusus mention) atau write to wall. Respon minimal adalah RT atau like atau love atau +1’s

• Untuk RT, tidak perlu di-respon

Tweet

• Untuk pertanyaan, target repon sama dengan Tweet

Comment

• Respon paling lambat 2 jam sejak email masuk, diluar jam kerja paling lambat 4 jam

Email

Engagement KPI

Time Response

Convertion Strategy

Promo

Teaser

Convertion KPI

Click to Web

Social Media Used

Facebook

Twitter

Youtube Google+

Instagram

LinkedIn

Pinterest Blog

Newsletter

Tools Requirement

SocMed Management

• One ring to rule them all• Hootsuite.com ($8.99/m)

Newsletter

• Subscribe, blast and report• Mailchimp.com ($10-

$25/m)

Image Editor

• Easily image editing• Picmonkey.com ($33/y)

Article Writer

• Penulis sesuai pesanan• IDR12rb – IDR15rb

Video Maker

• Bikin video gampang• Wevideo.com ($48/y)

Free Photostock

• Deathtothestockphoto• Gratisography• Pixabay