Social Media Clinic

Tuesday, November 12, 2013

Social Media

StrategyConsiderations

Presenter:

Erika L. Forsythe 1

Objectives?

On-line presence.

So,you want to use social

media tools to market

your product or service to

your audience?

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Target Audience

Demographics

Gender?

Age?

Income?

Education?

Industry?

Purchase habits?

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3

What tools will connect me to my

audience?

But first, where ARE they?

4

Social Media Demographics

5

35 – 54

No Kids/6 Figures

65% male

College Educated

Business Connect

67% 18 – 29

46% growth

45 – 54

Women more

active

18 – 29

Urban

Education level

varies

African American

Social Media Demographics

6

54% Female

67% < 35

48% College

67% No Kids

Less Parents

72% Female

Grad Educated

18-50

Caucasian

Rural

70% Male

Single

Well Educated

Techies

7

Resources: Time

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9

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Resources: Content

11

Different Platforms

Different Audiences

Different Content

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Social Media Demographics

13

Coca Cola on Instagram

Social Media Demographics

14

Coca Cola on Facebook

Social Media Demographics

15

Coca Cola on Twitter

Social Media Demographics

16

Zappos on Instagram

Social Media Demographics

17

Zappos on Facebook

Social Media Demographics

18

Zappos on Twitter

Resources: Know How

LeadStrategist

Community Manager

Content Manager

Analyst19

Map

to goals

Develop

content

Publish &

Converse

Measure

Results

Recap

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20

How often should you post on your Facebook pages?

Jan Rezab

http://www.socialbakers.com/blog/147-how-often-should-you-post-

on-your-facebook-pages

How to Create a Social Media Strategy

Rachel Strella

http://socialmediatoday.com/rachel-strella/679466/how-create-social-

media-strategy

References

21

Secret Social Marketing Tips: Best Post Frequency

SocialBakers

http://www.socialbakers.com/blog/882-secret-social-marketing-tips-

best-post-frequency

How to Get Employees to Embrace Social Media

Stephanie Shkolnik

http://www.socialmediaexaminer.com/develop-your-internal-social-

media-structure/

References

22

Social Media Network Demographics: Where Should Your

B2B Start?

Sam Lowe

http://smallbusiness.yahoo.com/advisor/social-media-network-

demographics-where-b2b-start-174410029.html

Social Media Overload

a.s.a.p.r. Integrated Marketing

April 2012 Newsletter

References

23

How to Determine Which Social Media Network Fits Your

Business

Jayson DeMers

http://www.audiencebloom.com/2013/05/how-to-

determine-which-social-media-network-fits-your-

business/

References

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