Social Media StrategyBy Push Creative

What is Social Media?Social Media is a conversation supported by online tools

The social interactions of real people

It’s all about the C’s

Social Media Tools

The Rules of Social Media

Objectives

Reach and approach customers to engage in the community

Create a destination point for customers to connect

Connect to your audience creating trust and honesty

Increase customers and drive sales

Spread the word

Make the location of your company easier to find

The Goals

Extend Brand Awareness

Leveraging social media to generate sales

Increase walk through in stores

Increase calls

Increase new business

Increase positive talk

Brand Awareness

Spread information about events

Inform the public about your company’s facts

Tap into conversations

Interesting facts about your business

Profile customers

Humorous stories

Leveraging Social Media

Promote current offers

Promote new products

Advertise events

Reward influences

Request feedback

Business location

YouTube channels

Increase Walk through

Encourage new customers to visit

Encourage existing customers to try new products

Educate about your company

Rewarding through Foursquare/Facebook/Twitter

Followers

Connect with customers

Collaborate via Face book

Encourage influences

Follow other users

Follow conversation and reply

Recruit brand ambassadors

Listening

Compliment

Complaint

Expressed Need

Competitors

Crowd

Influencers

Measure ROI

Crisis

Audit

Thread

Conversation

Comments are fed from customers point of view

What information would the customer like to receive

Successful social media marketing begins and ends with respect to your audience

Understanding what your audience wants to hear is essential

Community

The community are invited to voice their experiences

Conversation is key

Personality should be vibrant, engaging and resourceful

Consumers help define your brand and they want to feel valued

Implement and share the community’s ideas

Measuring Results

Quarterly for first 3 months, then monthly

Holistic approach

Number of meaningful comments

Responsiveness to communications

Quality of shared content

Number of links from other sites

Number of posts quoting or linking the brand

Number of quality blog posts

Number of followers

Content

Creating fun and sharable content

Promotions

Launches

Notification of events

Charity Sponsorship

The happenings of the company

Staff profiles

Engagement

Customers sharing stories

Sending in photos

Foursquare Mayor discount offers

Respond to common confusions by selecting important questions posted on Facebook and Twitter

Our VoiceThe voice of Push Creative can be found in these

locations

We would love to connect with you, share a giggle and let you know about a fabulous new project.

Twitter: @PushCreatives

Facebook: facebook.com/PushCreative

Linkedin: http://www.linkedin.com/companies/push-creative_2

Foursquare: Push Creative

Should you require further information in regards to PUSH Creative putting together a Social Media Strategy for your business, please don't hesitate to contact us on 02 9975 2006.

This document is copyright to Push Creative 2010.