Social Media Strategy

Presented by Bryan Jackson

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VISION - The vision of Tech Haute is to help organizations leverage technology to create global business opportunities.

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• We have 90+ members on our platform

• Seminars well attended by businesses

• Formalized association that will bring together:

• Business

• Service Providers

• Students

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Social Media Statistics

• There are more devices connected to the Internet than there are people on Earth ...

and Mars combined!

• 40% of people socialize more online than they do face to face

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Every Minute ...

• Tweets? .... 100,000

• Google Search Queries? ... 2 Million

• YouTube Videos uploaded? ... 48 hours

• Facebook Content Shared ... 684,478

• Instagram Photos ... 3,600

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Stats cont.

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Super! So now what?

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Where do we start?

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State your goal

No General Ideas!

Be Specific

Actionable

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Create your value

propositionWhat is the problem and how

are you the solution?

1 or 2 clear sentences

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Identify Your Customers

• Where do they “hangout” online?

• What are they saying?

• Topics of interest

• How can you integrate your strategy with those topics?

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Types of online customers

• Key Influencers

• Engagers

• Multichannel consumers

• Standard consumers

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Key Influencers18Thursday, February 21, 13

Engagers19Thursday, February 21, 13

Multichannel Consumers20Thursday, February 21, 13

Standard Consumer21Thursday, February 21, 13

Profile Your Audience• Demographics

• Geography

• Attitudes

• Media Habits

• Culture

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Craft Your Message

• Simple

• Critical Points

• Something New

• Need to take action

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Create and Secure Business Name / Username

• Twitter

• Pinterest

• LinkedIn

• Facebook

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Start a Blog

• Learn about you and your company

• Wordpress

• Blogger

• Tumblr

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Listen & Connect

• Listen & Build relationships both online and facet to face

• Twitter search

• Facebook search

• Pinterest

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Share Content

• Content is KING

• Your blog posts

• Photos

• Customer Testimonials

• Product / service updates

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Stick with it

• Respond to at least one social action daily.

• Don’t give up

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Low engagement is a matter of perception

• Even if only one percent of fans engage with a brands’ message on Facebook, that’s still a lot better than display ads around the web. In fact, it’s ten times better. The study cites recent numbers from DoubleClick suggesting that current banner ad click-through rates are around .1 percent.

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Measure

• Facebook Insights

• LinkedIn Page Insights

• Twitter Counter

• PinReach

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Change as Needed

• Analyze what works and what doesn’t

• Go with the flow

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Don’t Do this

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Because you sound like

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Don’t fear the difficult customer

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Questions?

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Bryan JacksonEmail - bryan@brickhouseapps.com

Facebook - www.facebook.com/bjackson5Twitter - @bryan_jackson

LinkedIn - http://www.linkedin.com/in/bryanjackson

www.techhaute.comhttp://www.facebook.com/techhaute

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