Download - Social media mastery google+ presentation

@MichelleCasti +MichelleCastilloVancouver

Google+ is a Social Network

Google+ is an Identity service

Google+ is Google


Like Twitter - Users are able to follow anybody that they want to without requiring their target to accept a ‘friend request’.

Like Facebook - Users are able to post rich content and detailed status updates to their profile and have this content show up in other user’s newsfeeds

Unique to Google+, Circles - allow users to create custom groups of people that they would either like to receive updates from or send updates to.

Many more features such as hangouts, events, business pages, communities


+1s (Likes)

Shares

Comments



Launched by Google in June 2011Feb 2014 Stats Google+ is home to over 1 billion registered

users, (Facebook's 1.19 billion). Over 540 million Google+ users visit their

profiles every month to share photos, update their statuses, post comments, and more.

+1 button is being clicked over 5 billion times a day across the web.

Google+ integral part of the very infrastructure of almost all of Google’s online products and services.

Google+ is the centerpiece of a broader strategy to create a unified profile for each person who uses any of Google’s online products which will allow Google to deliver more targeted advertising, which is highly profitable for Google.


Google Places/Maps is now part of Google+

YouTube comments integrated with Google+

Google AdWords - social extension


“..my general rule is that people have a lot of free time and people are on the Internet, there are people who do really really evil and wrong things on the Internet, and it would be useful if we had strong identity so we could weed them out. I’m not suggesting eliminating them, what I’m suggesting is if we knew their identity was accurate, we could rank them. Think of it like an identity rank.”

~Eric Schmidt in the Edinburgh Intl TV Festival on August 28th, 2011 (Nov 7 2011 - SEO by Sea)


http://www.seobythesea.com/2011/11/agent-rank-or-google-plus-as-an-identity-service-or-digital-signature/

The idea - When signed in with Google+, you’ll find personal results and profiles of people you know or follow.


You need to develop you network in Google+ so when people search for your services they find you thanks to your friends

This is new word-of-mouth marketing”


Google+ Pages provide businesses, products, brands, and organizations with a public identity and presence on Google+

Pages can for the following categories: Storefront

Service Area

Brand


Google+ Pages interact in the Google+ world similar to the way that regular Google+ profile owners do -they can

Add people to circles (This is relatively new, might not last)

Share things in Google+

+1 comments and photos

Connect to its own YouTube channel

Create and join Hangouts


Personal profile must be for people and Google is very strict about it

You can have as many pages as you want

A page can be managed by several managers


If you already use Gmail you practically have a Google+ account

Otherwise go to plus.google.com and create your account.



Add a good headshot picture

Add relevant keywords to Introduction, Employment, Education or Places lived

Include hyper links Link your profile to Your website(s) -(Under “contributor to


Your Tag Line

Employment

Location

Circles let you group people and pages together based on how you think of them

Circling is a one way relationship like follow in Twitter.

Can be used for both listening and talking

Other people cannot see your circles names

You can circle up to 5000


Create a circle of people who post content that is relevant to your business.

You can choose to see the content of only one circle on the stream.

An excellent way to get updated about topics you are interested in . This is a bit like twitter but there much more information you can read right in the stream.

Engage – Ask questions, comment on post or Like (+1) posts


Circles can be used to indicate what piece of content is shared with who. It is used with

Posts

Events

YouTube sharing

Hangouts


The Google+ settings can be found under your Google account settings (https://www.google.com/settings/plus)

You can control Who can interact with you and your posts

Choose which profile tabs are shown to visitors

Chose when to get notified by email or phone when certain events occur


https://www.google.com/settings/plus


Add photosAdd video

Add event

Add a link

Tag people or page using + or @ You can edit after you post +1 = “Like” To bold text— put *asterisks* around the

word or phrase To underline text— put _underscores_ around

the word or phrase • To strikethrough text— put— dashes—

around the word or phrase


When you are posting content to specific circle you can tick a checkbox that will send an email to everyone in this circle and push a notification to their phones if they have this feature turned on.


Create both Personal Profile and a Business Page - Use your personal profile to build and reinforce your business brand.

Post your own engaging content - Use Hashtags to Link Your Posts to a Certain Topic

Add Relevant People and Businesses to Your Circles

Engage with Other Users In a Meaningful Way Use Hangouts On Air to Build Your Authority Create Events and Invite Your Followers
