Social Media Marketing For Financial Advisors
Prasant NaiduFounder- lighthouseinsights.in
Is Your Objective Clear?
So How Many Social Media A/C’s?
Social Media Marketing Tips
• Find where are your customers
• Don’t open 10 accounts• Don’t follow your
competitor• Start small and then
grow BIG
I have done all Now What?
Facebook Engagement• Stick to your Objective• Genuine Content• Mix Content• Pictures Speak More• Respond don’t Ignore• Appreciate Your Fans• Be Regular but don’t
Spam• Facebook Guidelines
Facebook Apps• Landing Page-ShortStack• Appreciating Fans-
Booshaka • YouTube Videos-
Involver• HyperAlerts,
AllFacebookStats.com• Manual & Minimal Is
better
Facebook Common Mistakes• Inconsistent• Info page empty• Sharing only Links• Landing page clueless• Not responding• Wall is Blog Roll• Too many Facebook tabs• No clue of guidelines
Reliance Mutual Fund-FB
Kotak Securities-FB
Twitter Engagement• Connect• Listen• Converse & Engage• Share & Recommend
content• Smart Hashtags• Time well and don’t spam• Be What You are• Don’t be a Salesman
Twitter Common Mistakes
• Incomplete Bio• Re-tweet parrot• All about ‘I’• Not regular• Spamming with links• Cry baby• You post too much in short
time
Twitter Apps
Purpose Apps
1. Connecting Followerwonk, Twellow, Twitter Search
2. Managing Hootsuite, Tweetdeck, Grabinbox
3. Follower Stats TwitterCounter
4. Hashtag Stats TweetReach
5. Automating Buffer
6. Others Commun.it, Twitter Lists, Engag.io
Reliance_MF - Twitter
LinkedIn Company Page
• Complete Your Company Page
• Build Followers• Interesting & Helpful
Updates• List Your Products &
Services• Monitor
LinkedIn Groups
• Objective• Personal Touch• Some Rules• Be Active• Appreciate & Monitor• Sub-Groups• LinkedIn Polls
• Community important not network• Quality of posts matter not number• Human touch matters than apps• Conversation important than likes• Have Patience
Be Human and Humans Will Talk…
Prasant NaiduFounder - Lighthouse Insights
@LHInsights
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