Social Media in Floodplain ManagementLisa Messano, CFM
Introduction and Overview – Social Media
Defining
Adopting
Connecting
Trending
Social Bookmarking Share Site
Social Media – Social Commentary
Useful Tool for Rapid Relay… but for Floodplain Management?
ASFPM and Social Media
Red Cross and Social Media
http://www.redcross.org/connect/
“By adopting social media, we’remaking it easier for you to tell us
how to make the Red Cross a better organization.”
USACE and Social Media
FEMA and Social Media
http://www.fema.gov/help/social_media.shtm
Coastal Texas and Social Media
www.r9coastal.org and www.r9map.org
Planning for Social Media
Long-term planning Content
Pictures Videos Written Word
Applications Duration / Tempo Resources $$$$$
Security / COOP Employee training Infrastructure
Logical Physical
Key Performance Indicators (KPI)
Google Analytics Facebook Visits YouTube Views
Trending New Technology
Social Media Plan
Solano County MHMP
California Delta Emergency Management Plan
Social Media – Social Statement
Leveraging Resources
Create meaningful content
Accountability and ownership
Other peoples’ media (OPM)‘Like’ your friendsGive kudos to others
Your employees can be your worst enemy
Employees can also be your best advocate
Off-site internet usage 24/7 operation
Beyond office hours commitment
Risk Security of your image
Training and Risks
Ideas for Local Use of Social Media
Form a phased plan Use other peoples’ media outlets Links from your county/community page to applicable
emergency management sites Check out these site for additional ideas:
http://incaseofemergencyblog.com www.metroquest.com www.mindmixer.com www.sm4em.org www.govloop.com www.howto.gov/social-media
Others?
Facebook Face to Face
Conclusion
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