Download - Social Media Global Metrics

Global Social Media usage metrics

Lies, damned lies and statistics

www.daemondigital.com© Daemon Group 2008

Social Media users as a percentage of all Internet users

67% of Internet users engage with Social Media

Source: comScore World Metrix


Top five Social Media sites by unique visits

0 100000 200000 300000 400000 500000 600000 700000 800000 900000

Orkut

Friendster

HI5

MySpace

Facebook

Top 5 social media sites by unique visits shown against the Internet population as a whole.

132,105,000 unique visits







Change in visits to top Social Media sites

0 20 40 60 80 100 120 140 160 180

Orkut

Friendster

HI5

MySpace

Facebook

Percentage change in unique visits to top five social media sites over previous 12 months



Dominance of Facebook and MySpace

0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000

Internet audience

Social media

Facebook and MySpace combined equate to 43% of the social media audience by unique visitors



0%

5%

10%

15%

20%

25%

30%

Internet audience Social Media audience

Internet versus Social Media growth

11%

25%


Annual growth in unique visitors


Social Media users by global region

Asia Pacific Europe North America Latin America Mid East/Africa


34.55%

28.47%

22.61%

9.17%5.20%

Based upon unique visitors in June 2008


0%

10%

20%

30%

40%

50%

60%

70%

Asia Pacific Europe North America Latin America Mid East/Africa

Growth in Social Media by Global region


Annual growth in unique visitors to June 08

23%

35%

9%

33%

66%


Visit us at www.daemondigital.com